Newest Free Download: The Victor Discography — Blue, Green, and Purple Labels by John R. Bolig (A $1,935.89 Book for Free)

Newest Free Download

The Victor Discography: Blue, Green, and Purple Labels
(1910 – 1926)
By John R. Bolig

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A couple of days ago, we posted that two Amazon.com dealers are offering this book for $1,935.89 (plus tax and shipping). Well, no need to whip out the Visa card — Here it is, complete and free of charge as a searchable PDF download, the latest addition to Mainspring Press’ Free Online Reference Library. Enjoy it on us!

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In February 1910, Victor flooded the market with fifteen new recordings by Harry Lauder, setting off a shouting match with Edison over who had exclusive rights to the comedian. Victor had previously issued some of Lauder’s British recordings on its standard black label, but these new releases were different — recorded in the U.S., and issued on a striking new royal-purple label.

Over the next few months, it became apparent that the new purple-label discs were not reserved for Lauder alone. Victor Herbert’s popular orchestra was lured away from an already-peeved Edison, and selections began to appear by some of Broadway’s top stars (many of them previously unrecorded). For budget-conscious classical enthusiasts, there were well-known concert artists deemed not quite worthy of Red Seal status, but still perfectly respectable. For the adventure-minded, Ernest Shackleton and Robert Peary recounted their polar expeditions.

Several months after the purples were launched, Victor introduced yet another line, the double-sided blue-label series. At first, it served only as a reissue vehicle for imported operatic recordings licensed from The Gramophone Company, along with some Arabic selections (now incredibly rare) recorded in Cairo and Beirut. But in February 1913, the blue label was recast as a double-sided companion to the single-sided purples, and the latter were slowly phased out.

The blue-label line was one of Victor’s most diverse, running the gamut from comedy monologues and Broadway hits to opera (grand, light, and in-between), classical (from the usual lollipops to complete extended works), the premier recording of Rhapsody in Blue, cantorials, exotic imports from around the globe, bird imitations, exercise records by boxer Gene Tunney — and, of course, copious helpings of Harry Lauder’s interminable ruminating.

The obscure green-label series was an “educational” line, best known for its vocal-instruction series produced under the supervision of Oscar Saenger. But perhaps its most intriguing offering was the “American Speech” series (issued at first on the Red Seal label, then transferred to green, and later to brown), which captured a wide range of American dialects, some of which have since vanished or evolved nearly beyond recognition.

It’s all here, carefully transcribed from the original Victor files. We think you’ll be amazed by the scope and diversity of these under-studied and often under-appreciated records.

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Download File for Personal Use (print-restricted) (pdf , ~2mb)
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The Victor Light Opera Company is the latest addition to Mainspring’s rapidly growing Free Online Reference Library. As with all titles in the Library, this is a copyrighted publication and is offered for personal, non-commercial use only. You can help ensure that we continue to offer these free titles (and protect yourself from potential legal problems) by honoring our terms of use, as outlined at the beginning of each file.

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Victor monthly supplement excerpts courtesy of John Bolig

110 Years Ago at the Victor Talking Machine Company (November 1907)

November 1907 marked the return of the Victor studio to Camden, from Philadelphia, after an absence of more than six years. The impending move got only a vague mention in that month’s Talking Machine World, in a story on a visit by distributor Max Landay, who said, “I understand the company will remove their recording laboratory from Philadelphia to Camden, into premises that are ideal.” The move was documented by Harry O. Sooy, Victor’s chief recording engineer:

During November [1907] we moved the Laboratory from 424 So. 10th St., Philadelphia, to the building S.W. Corner Front and Cooper Streets, Camden, N.J., in which we occupied the fourth floor. The first large type “D” recording machine was installed in the Camden Laboratory prior to our moving into same. [“D” refers to Wilbur N. Dennison, who assigned a large number of patents to Victor over the years.]

To repeat a point we’ve made often (and wish we didn’t still have to, but old myths die hard): Any discography showing a Camden recording location between early September 1901 and late November 1907 is in error. For a detailed, documented chronology of Victor’s early studio sites, see Camden, Philadelphia, or New York? Fact-Checking the Victor Studio Locations, 1901-1920.

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Here’s the complete pictorial section of Victor’s November 1907 catalog, courtesy of Victor expert John Bolig:

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By the way, John’s landmark Victor Discography Series titles are selling out quickly as Mainspring winds down its book operation. Several are already out of print, and remaining inventory is in very short supply. If there are any titles you need, hurry over to the Mainspring Press website and order while you still can!

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