Pioneer Midwestern Cylinder Companies – Two Excerpts from “American Record Companies and Producers, 1888-1950”

PIONEER MIDWESTERN CYLINDER COMPANIES

Two excerpts from
American Record Companies and Producers, 1888-1950

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IOWA PHONOGRAPH COMPANY

Founded: 1889

Offices: Metropolitan Block, Sioux City, IA (to 5/1892); 5th & Jackson Sts., Sioux City (from 5/1892)

A sub-company of the North American Phonograph Company, licensed to deal in Columbia graphophones and Edison phonographs in Iowa. The state originally was to have been covered by the Nebraska Phonograph Company, which was first organized in November 1888 but apparently failed to launch at that time. A reorganized Nebraska Phonograph was formed on January 31, 1889, at which time the Iowa territory was abandoned and reallocated to the newly formed Iowa Phonograph Company.

Iowa Phonograph’s officers included W. P. Manley (president), C. J. Brackenbush (vice-president), Whitfield Stinson (secretary), and G. A. Beach (general manager). Among its directors was Erastus A. Benson, who had been a director of the short-lived Central Nebraska Phonograph Company and was also serving as president of the reorganized Nebraska Phonograph Company. Interviewed by a reporter for The Sioux City Journal, Benson expounded at length on the phonograph’s business uses but mentioned its potential as a entertainment device only in passing, noting, “songs of the finest singers and musical productions” could be had.

In July 1889, Beach secured permission to record members of the well-known Bostonians theatrical troupe (including Jesse Bartlett Davis, H. C. Barnabee, and Marie Stone) during their performance of The Bohemian Girl at the Peavey Grand in Sioux City. When the results proved barely audible without the aid of ear-tubes, additional recordings of the troupe were taken in the company’s offices, with mixed results. A reporter for the Journal concluded, “It is very doubtful if the phonograph will become an important factor in the musical world until is has reached a greater degree of perfection…[it] talks plainly enough but does not as yet sing or whistle becomingly.”

A month later, the recently arrived Walter S. Gray gave a private exhibition to three Journal reporters at which he played cylinders by local performers, including Beach himself. “The instrumental work sounded somewhat ‘choppy’…metallic and strident,” one reporter observed. “The phonograph…imparts to singing a ‘machiney’ flavor.”

In late May 1890, the Iowa Phonograph Company was said to have “hardly got a start,” due to a lack of trust among local business owners after the company placed some unreliable machines in local offices. However, its entertainment business fared better. In August 1890, it was reported that the company was looking into the possibility of making and distributing recordings of the bands that were to perform at that year’s Corn Palace festivities.

In February 1893, Beach employed his son Charles (who at the time was embroiled in a scandalous affair with one of the Beach household’s servants) to record tenor solos for Iowa Phonograph. A month later, he was replaced as general manager by Whitfield Stinson. The company appears to have been inactive by the end of 1893, although its corporate charter was not officially cancelled until 1909.

Selected References

“Corn Palace Preparations.” Sioux City [IA] Journal (Aug 22, 1890), p. 22.

North American Phonograph Company. “Local Companies.” Phonogram (Jan 1891), p. 4.

“Organization and Progress of the Phonograph Companies of the United States.” Phonogram (Nov–Dec 1891), p. 247.

“Phonographing Opera.” Sioux City [IA] Journal (Jul 14, 1889), p. 6.

Proceedings of the First Annual Convention of Local Phonograph Companies of the United States (Chicago, May 28–29, 1890). Milwaukee: Phonograph Printing Company.

Smythe, R. M. Obsolete American Securities and Corporations, p. 523. New York: R. M. Smythe (1911).

“The Iowa Phonograph Company.” Sioux City [IA] Journal (Mar 13, 1893), p. 9.

“The Iowa Phonograph Company Ready for Business.” Sioux City [IA] Journal (Feb 1, 1889), p. 6.

“The Phonograph.” Nebraska State Journal (Nov 14, 1888), p. 8.

“The Phonograph. An Exhibition of its Powers, More Especially in a Musical Manner.” Sioux City [IA] Journal (Aug 7, 1889), p. 6.

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OHIO PHONOGRAPH COMPANY

Founded: 1888

Offices: 220 Walnut St., Cincinnati (1888–early 1889); St. Paul Building, 27 W. 4th St., Cincinnati (from early 1889); 163 Elm St., Cincinnati (mid-1894); 427 Vine St., Cincinnati; 122 Euclid Ave., Cleveland (branch office)

A sub-company of the North American Phonograph Company, licensed to deal in Columbia graphophones and Edison phonographs in the state of Ohio. A certificate of incorporation was filed on November 30, 1888, by James L. Andem, J. W. Dawson, George Moerlin, Frank Overbeck, and W. J. Overbeck. (Newspapers of the period sometimes stumbled over Andem’s name; he is referred to as Amden, Anderson, and even Adams in various reports.)

The Ohio Phonograph Company was headquartered in Cincinnati, under Andem’s management. Arthur E. Smith managed the Cleveland branch office before resigning in the spring of 1892. In September 1892, Andem published the first detailed phonograph operators’ manual, his sixty-four page Practical Guide to the Use of the Edison Phonograph.

The company opened coin-operated phonograph arcades in Cleveland and Cincinnati in September and November 1890, respectively. Each housed ten to twelve machines, with a single selection on each, and titles were changed each morning. The Phonogram reported, “On Saturdays and Sundays these exhibition parlors are crowded, and oftentimes quite an effort must be made before one can get possession of the coveted hearing-tubes when a cabinet contains a popular selection… Attached to the side of each machine is a napkin and holder to enable parties to cleanse the hearing tubes before listening, in case they desire to do so.”

Many selections in the Ohio Phonograph catalog were likely obtained from the North American Phonograph and New Jersey Phonograph / United States Phonograph companies. However, there are reliable reports from the period that the company also made and marketed its own recordings. It recorded and demonstrated a “choice selection of airs” by Cincinnati baritone Tim Sullivan in February 1891. Four months later, Andem reported that the company had “hired a gentleman from an adjoining territory [Kentucky] to sing a number of banjo songs.” A December 1891 advertisement suggested that Dan Kelly’s “Pat Brady” comic recordings were original, which was later confirmed by a Phonogram report declaring that “Mr. Kelly spends his spare time in making records for the Ohio Phonograph Company.” The Phonoscope for November 1896 reported that Ohio Phonograph was making “some very fine band records.”

The Edison Phonographic News for July–August 1896 confirmed that Ohio Phonograph was operating a studio in Cincinnati, “which, although in the heart of the city, affords perfect quietness.” It was briefly managed by Calvin G. Child, who left the company in late 1896 to work for Emile Berliner and would later be a key figure in the formation of the Victor Talking Machine Company.

In January 1894, J. W. Dawson filed suit against Andem, charging that he had consistently elected a board of directors “subservient to his will,” had been “extravagant in his management” of the company, and had appointed himself agent of a rival company handling graphophones. The company’s sales for 1893 were said to be $6,244 less than in the previous year, while expenses were $4953 more. On January 11, 1897, Ohio Phonograph was placed in the hands of a receiver, although its liabilities were said to be “trifling.”

Andem reorganized the Ohio Phonograph Company in the spring of 1897 as the Edison Phonograph Company of Ohio (q.v.), a large regional concern that had no connection to Thomas Edison’s companies and was eventually ordered to stop using the Edison name. The artists recording for Andem at that time, as listed in The Phonoscope for May 1897, appear to have been local performers. Andem went on to serve as secretary of the New York Phonograph Company during the period in which that company was engaged in a prolonged (and ultimately fruitless) legal battle with Edison’s National Phonograph Company.

Another Ohio Phonograph Company, based in Columbus and operated by H. H. Meyers (who sold it to F. A. Drake in 1899) appears to have been unrelated to Andem’s operation and is not known to have produced recordings.

Selected References

“A Noted Record Maker, Dan Kelly, of Cincinnati, O.” Phonogram (Mar-Apr 1893), p. 363.

“A Practical Guide to the Use of the Edison Phonograph” (ad). Phonogram (Aug–Sep 1892), p. v.

“A Row Among Stockholders of the Ohio Phonograph Company.” Cincinnati Enquirer (Jan 28, 1894), p. 16.

“Cincinnati Illustrated.” Edison Phonographic News (Jul–Aug 1896), p. 21.

“General News.” Phonoscope (Dec 1896), p. 9

“Humorous Talking Records for the Phonograph” (ad). Phonogram (Nov–Dec 1891), p. 265.

New and Selected Records for the Phonograph, for Sale by the Ohio Phonograph Company (1894 catalog).

North American Phonograph Company. “Local Companies.” Phonogram (Jan 1891), p. 4.

“Organization and Progress of the Phonograph Companies of the United States.” Phonogram (Nov–Dec 1891), p. 243.

“Phonograph Company Incorporated.” Columbus [IN] Republic (Dec 1, 1888), p. 1.

“Phonograph Company Liquidating.” New Orleans Times-Picayune (Jan 12, 1897), p. 4.

Proceedings of the First Annual Convention of Local Phonograph Companies of the United States (Chicago, May 28–29, 1890). Milwaukee: Phonograph Printing Company.

Proceedings of Second Annual Convention of Local Phonograph Companies of the United States, Held at New York, June 16, 17 & 18, 1891, pp. 62–63. New York: Linotype Reporting & Printing Company (1891).

“The Automatic Phonograph in St. Louis—A New Industry Yet in Its Infancy.” Phonogram (Jun–Jul 1891), p. 139.

“The Exhibition Parlors of the Ohio Phonograph Company.” Phonogram (Nov–Dec 1891), pp. 248–249.

“Trade Notes.” Phonoscope (Nov 1896), p. 9.

Untitled notice (re: Tim Sullivan recordings). Cincinnati Enquirer (Feb 11, 1889), p. 8.
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©2018 by Allan R. Sutton. All rights are reserved.

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For information on all of the other North American Phonograph sub-companies, and dozens of other early cylinder producers, be sure to check out American Record Companies and Producers, 1888-1950: An Encyclopedic History, available exclusively from Mainspring Press. This is a limited edition — order soon!

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Updated: Russian Interference – Boris Morros and ARA Records (1944 – 1957)

Russian Interference: Boris Morros and ARA Records
(1944 – 1957)
By Allan Sutton

Article updated 1/4/2019 — Long before the Trump presidency, the Mueller investigation, and the latest revelations coming from The New York Times, The Washington Post, and other reputable sources, the Russians were infiltrating American society. The saga of Boris Morros, then, is particularly timely. In Morros’ case, his conscience finally won out. He confessed to the FBI and ultimately redeemed himself by serving admirably as a double agent for the next decade.

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In May 1934, Boris Morros, a musical director for Paramount Pictures, was secretly contacted by a member of the Soviet Union’s People’s Commissariat for Internal Affairs (NKVD), which under orders from the Kremlin was attempting to plant Russian operatives throughout Hollywood. Vasily M. Zubilin was assigned to be Morros’ “handler.”

A decade later, Zubilin arranged for American Soviet operatives  Alfred K. and Martha Dodd Stern to buy into Morros’ music-publishing operation. With $130,000 from the Sterns, Morros launched the American Recording Artists (ARA) label, which (in addition to producing some fairly decent records) served as a cover for an extensive Soviet spy ring. The Russian’s involvement with ARA went undetected, and label was a success—at least briefly.

Morros redeemed himself on July 14, 1947, when he came clean to the FBI. In return for a promise from the Justice Department not to prosecute, he agreed to serve as a double agent, reporting on Soviet intelligence efforts for the next ten years.

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Born in Russia, Boris Morros studied music under Rimsky-Korsokov in St. Petersburg, then moved to France following the 1917 revolution, leaving his family behind. In 1922 he brought the Chauve Souris revue to the United States, decided to stay, and was granted citizenship. By the early 1930s, he had moved to Hollywood and was working for Paramount Pictures as an entry-level musical director.

In May 1934, Morros was secretly contacted by a member of the People’s Commissariat for Internal Affairs (NKVD), who requested his help in planting Russian operatives throughout Hollywood. Vasily M. Zubilin was assigned to be his handler, but the relationship soured after it was discovered that Morros had greatly overstated his credentials and degree of influence within the movie industry. The Russians stayed in touch, however.

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Boris Morros in the late 1930s

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Morros advanced quickly at Paramount, and by 1940 he was a well-known figure in Hollywood. With his newfound celebrity, he once again caught the attention of the Soviets. In December 1941, he was contacted again by the NKVD, who blackmailed him into organizing covers for two Soviet spies. In exchange, the Soviets agreed to stop harassing some of Morros’ family members who remained in Russia. In March 1944, Zubilin assigned NKVD officer Jack Soble to be Morros’ new “handler.” “Our comrade,” Zubilin told Soble, “is completely devoted to the Motherland and is one of our most trusted and loyal agents.”

As part of his cover, Morros launched a publishing house, the Boris Morros Music Company. The affiliated American Recording Artists label was launched a short time later, with $130,000 in funding from American Soviet sympathizers Alfred K. and Martha Dodd Stern. Soble found Morros’ office to be “a big, showy, elaborate place, in keeping with his flamboyant personality and expensive tastes. The record laboratory, however, was a tiny rented place.”

Alfred Stern was awarded presidency of the new record company. He was ordered fill sales positions with as many undercover Soviet agents as possible, while Morros was left to handle the recording operation and present an “American” front to the public.

As Soble later confessed, the entire operation was “a ‘blind’ for a widespread Soviet espionage network. Bosses and “salesmen” [were] Russian intelligence agents… The stars, of course, had no way of knowing that they were being used as attractive window-dressing for an outfit organized to be a clearinghouse for spies throughout the United States, Canada, Central and South America.”

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ARA records were heavily promoted; this ad is from September 1945. As Jack Soble later confirmed, ARA’s stars had no idea their label was a front for Soviet espionage. (1945)

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The Russian’s involvement with ARA went undetected. Gullible members of the press lauded the new operation as a  promising addition to the growing roster of independent West Coast labels. The company’s first releases, announced in late June 1944, sold well. With extensive contacts in the entertainment industry, Morros assembled an impressive artist roster that came to include Hoagy Carmichael, Frances Langford, Smiley Burnette, Phil Harris, Art Tatum, and Bob Crosby’s Bobcats. Widely advertised, the records were handled by many major national distributors.

Within a few months of ARA’s  launch, however, a personality clash between Morros and Stern began to take its toll. Another Soviet agent, Stephan Ghoundenko (a.k.a. “The Professor”), was brought in to straighten out the difficulties. Stern resigned and was replaced by Mark Leff. Morros soon appeared to lose interest in the company, turning management and artists-and-repertoire duties over to his son Richard and a new hire, Dave Gould.

A short time later, Soble received a one-word message from Moscow: “Dissolve.” Morros refused, instead paying back $100,000 of the Sterns’ loan and soldiering on. Stern’s warning to his superiors that Morros could no longer be trusted went largely unheeded. He was allowed to remain in the spy ring, as a courier, while remaining the nominal head of ARA.

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The ARA label underwent several redesigns during its relatively short life.

 

To all outward appearances, ARA was an American success story. The company was reorganized in March 1946, as ARA, Inc., coinciding with its purchase of Symphony Records (a small West Coast classical label that featured the Santa Monica Symphony Orchestra under the direction of Jacques Rachmilovich) and its expansion into the children’s and country-and-western markets. But problems were beginning to surface. That summer, the pressing plant was closed, ostensibly to take inventory, and it did not reopen.

Despite Leff’s insistence that the hiatus was temporary, new releases and advertising were scaled back. In July, Leff announced that he was selling his interest in ARA to an undisclosed firm or firms. Late in the month, Billboard reported that ARA’s operations were “practically at a standstill now,” with an investment of more than  $75,000 tied up in recordings that had yet to be released. By then, rumors were circulating that Cosmo Records was contemplating a takeover.

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Originally a pop and jazz label, ARA later expanded into the classical, children’s, and country-and-western markets.

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Hoagy Carmichael was the first of several ARA artists to defect, moving to Decca in August 1946. Later that month, a group headed by music publisher Ralph Peer made an offer to acquire  the company. It was declined, as was a subsequent offer by Apollo Records. ARA, Inc., was placed in receivership in September 1946, just in time to thwart a seizure by the Internal Revenue Service.

ARA’s assets were scheduled to be auctioned piecemeal on October 22, 1946, but the sale was called off after a tangle of legal problems (including questions over whether ARA’s masters were unencumbered and could be reused without restrictions) surfaced. The sale was postponed until November 25, 1946, when all of ARA’s property was auctioned in Los Angeles by order of the U.S. District Court. The masters’ legal status would remain in limbo for several more years.

By late 1946, litigation surrounding ARA was running rampant. An audit had revealed many irregularities in the company’s operations, including some suspicious loan repayments to three of Leff’s other companies. In January 1947, former ARA treasurer Irving Zeitlin was subpoenaed to explain the firm’s erratic accounting methods, a procedure that Billboard estimated could “drag out for months because of many loose ends connected with operation of the former waxery.” Civil suits continued to be filed for several more years.

In the meantime, Morros’ conscience had gotten the better of him, and he had quietly turned on his handlers. On July 14, 1947, he informed the FBI of his activities for the Russians. In return for a promise from the Justice Department not to prosecute, he agreed to serve as a double agent, reporting on Soviet intelligence efforts. Still posing as a Soviet courier, Morros developed a friendship with U.S. Army Intelligence officer George Zlatkovski and his wife Jane, who were actually Soviet agents. Morros continued to meet with Soble and the Zlatkovskis, in the U.S. and abroad, through October 1954.

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The Sterns and Morros at the time of the 1957 trial

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Morros’ involvement with the Russians and the FBI remained a well-guarded secret until January 1957, when U.S. Attorney Paul W. Williams indicted Jack Soble, along with his wife Myra and associate Jacob Albam, on charges of seeking U.S. defense secrets for transmission to the Soviet government. A month later, it was disclosed that Morros (whose whereabouts were said to be unknown) would act as a key prosecution witness in the case. The Sobles and Albam were convicted and given prison sentences. The Sterns, summoned to appear before a grand jury, refused  extradition from Mexico and were fined $50,000 for contempt. The identities of at least fourteen other Soviet agents, some of whom held embassy posts in the U.S., were exposed during the course of the trial.

By the summer of 1957, Morros had offers from two studios to produce a movie about his exploits and was being praised by the press as “an incredibly brave American.” His 1959 autobiography, My 10 Years as a Counterspy (co-authored with Samuel Charters) served as the basis for the 1960 film, “Man on a String.” Morros died in New York on January 8, 1963.

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© 2019 by Allan R. Sutton. All rights are reserved.

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Boris Morros Recalls Russia’s Strong-Arm Tactics During His Time at ARA Records (1944 – 1945)

 

A brief excerpt from Morros’ 1959 memoir, My Ten Years as a Counterspy (New York: Viking Press)

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“That summer [1944]  it became known all over the music trade that I had latched on to an angel with a wide-open checkbook. I was even approached with offers to buy Muzak, the company that supplies “canned music” to restaurants and hotels all over the coun­try. We visited ex-Senator William E. Benton of Connecticut, who was then an official of the Muzak corporation, but Stern, who was the one who would put up the money, decided that the price of $600,000 asked for the properties was too high. He would go no higher than $400,000…

“During August, Stern visited Hollywood, and I made the aston­ishing discovery that he already knew more about music, both artistically and commercially, than Paul Whiteman, myself, and Stravinsky combined. Meanwhile, I had surmounted many of our difficulties, and records were being produced. That fall we had a hit recording by Joe Reichman’s band. This was “Nobody’s Home on the Range,” a travesty of the song “Home on the Range,” which had boomed into renewed popularity because it was President Roosevelt’s favorite.

“But Stern disapproved of almost everything we were doing. He disliked my office staff, including my sales manager. He wanted the man discharged, and wished me to switch control of the sales department to his office. Above all, he thought that we should con­centrate on songs of a more cultural type. For example, he disap­proved of “Chattanooga Choo Choo” as a vulgar title, and pre­dicted it would never be popular. He asked a million questions such as “Why don’t we sign up Bing Crosby instead of his brother Bob?” It was tiresome to have to point out that someone had had the same idea years before.

“This was the man to whom I had to explain a few months before what a bar of music was, what the refrain was, the man who asked the usual foolish question, “What is written first—the words or the music?”

“All that fall Stern showered me with daily letters of five to eight pages each. On hearing that we needed record-pressing equip­ment, he rushed out and bought $17,000 worth of second-hand presses that were so outmoded they could not be used.

“I am afraid I was not very patient with my vice-president. By this time I had three shifts working in our little plant. They were turning out thirty thousand platters a day. They had to. Our “No­body’s Home on the Range” record was headed for the hit class.

“Shortly after the partnership arrangement started, both Soble and Stern began pressing me to open a branch in Mexico City. They were still at it, though I had stalled that deal with the argu­ment that before we could do any such thing we must have enough numbers to distribute to Justify a catalogue. However, I was getting more infuriated every day with Stern’s silly letters of abuse and criticism. By now he was disapproving not only of the songs but of the arrangements.

“At the end of the year I decided that life was too short to bother with this money man, and so informed Soble. But it was not until March—this was in 1945—that Jack decided he must do something to calm down both of us. He came with Stern to California to settle our differences. They arrived toward the end of the month and visited the plant.

“‘He is a musical ignoramus on all levels,” I told Soble. “I feel it is impossible to go along with him. The only thing we can do now is to break up this ridiculous partnership.’

“‘Artistic temperament!” clucked Jack Soble.

“The next day they came back to the plant. When the angry words started to fly all over again, Soble suggested that we go to my home in Beverly Hills. I suppose he did not want our employ­ees to hear the dispute. My visitors stayed in Hollywood about a week. Soble, trying to act as peacemaker, kept repeating that the Cause was the one thing that counted, not my petty grievances or Alfred’s. We Just had to get along.

“I have never pretended to be an even-tempered man. During that stormy week I called Stern every foul name I could think of in all the languages I knew—and I know profanity as it is spoken and spluttered around the world. Stern, the Harvard man, just sat there and took it with the uncomprehending look of a hurt child.

“When the week was over with the issue unresolved, Soble said he had to get back to New York. But he was sure that some way to reconcile our differences would occur to him. He asked me to go with them on their trip East so that we would have further talks while traveling. I got a compartment that connected with the drawing room they shared.

En route Soble came up with what he considered the sure-fire solution: if I would agree to continue working with Stern he would invest another $100,000 in the company.

“I refused this, telling Soble, “I don’t want any more of his money. In fact I would be happy to buy back his twenty-five-per­cent share of the business for what he paid for it.”

“‘This is going to make Vasya Zubilin very, very angry,’ Soble said. ‘I’m afraid that he will be very hard on your family in Russia —unless you cooperate.'”

“‘You said you were going to investigate this whole matter,’ I reminded him. ‘You have not been impartial. What I want is a simple thing: to be left alone to do my job, unbothered by nincom­poops.'” I glared at Stern.

“On reaching New York, we had a final meeting at the Tavern-on-the-Green Restaurant. When it ended, we were as far apart as ever.

“A couple of nights later Martha Dodd Stern visited me in my hotel room at the Sherry-Netherland. She was all sweetness and light. Martha blamed herself for neglecting to take a more active part in the business. ‘If I had, Boris,’ she said, ‘there would have been no such misunderstandings between you two tried and true Communists.’ She kept pounding at the point Soble had: The wel­fare of the Party should be our only consideration.

“‘Sorry, Martha, my dear,’ I said, ‘you are being very charming and sweet, wistful and feminine—but too many wrong things have been done, too many said.’

“My lawyers began drawing up the papers for dissolving the partnership in April. I paid Stern $100,000 for his one-quarter interest in the Boris Morros Company and its record-making sub­sidiary, American Recording Artists.

“He rendered an account of how the $30,000 allotted him had been spent. I was amazed to see that he had given Zubilin $5,000 cash and charged it to the company. He had also charged petty items, including the purchase of a record player and two dozen tennis balls for Zubilin, as well as the full cost of his and Soble’s trip to Hollywood.

“But I was glad to get rid of him. I thought I was also extricating myself from Jack Soble’s spy ring. To put it mildly, I was being naively optimistic.

“I had been willing to pay a high price for the privilege of disas­sociating myself. To raise the $100,000 in cash to pay off Stern, I was forced to sell my share of a film property. But they still wished me to engage in a new venture with Alfred K. Stern.

“Jack Soble kept coming to see me. ‘What can I do, Boris?’ he said. ‘You have put me in the difficult position of having to write a bad report on you to Moscow. I am holding it back. I am afraid that Zubilin will be unable to control himself when he hears that you have split up with Alfred. I’d hate to feel responsible for the extermination of your relatives in Russia. Wouldn’t you?'”

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Selected References

Bundschu, Barbara. “Walked Double-Dealing Tightrope: Film Producer Broke Spy Ring.” Camden [NJ] Courier-Post (Jul 11, 1957), p. 1.

“ARA Into Longhair Disks.” Billboard (Jun 29, 1946), p. 38.

“ARA Into Receivership; Will Go on Block Piecemeal After Audit.” Billboard (Sep 28, 1946), p. 16.

“ARA to Hold Bankruptcy Sale.” Cash Box (Nov 11, 1946), p. 17.

“Bankruptcy Referee Calls ARA Treasurer to Explain Accounts.” Billboard (Jan 11, 1947), p. 14.

“Boris Morros Dies.” Billboard (Jan 26, 1963), p. 4.

“50G Repaid to Other Leff Corporations Questioned by Trustee in ARA Hassle.” Billboard (Nov 23, 1946), p. 14.

“Key Spy Case Figure Named.” Baltimore Sun (Feb 26, 1957), p. 1.

“Leff Selling Interest in ARA Waxery.” Billboard (Jul 27, 1946), p. 20.

“Masters Free, Clear, Says ARA Receiver.” Billboard (Oct 26, 1946), p. 40.

Morros, Boris (with Charles Samuels). My Ten Years as a Counterspy. New York: Viking Press (1959).

“Morrros Cuts First Disks.” Billboard (Jul 1, 1944), p. 17.

“Morros Jr. Pacts 3 Names for ARA.” Billboard (Nov 24, 1945), p. 20.

“New Indie Pops.” Cash Box (Oct 13, 1947), p. 25.

“Public Judicial Auction Sale by Order of the United States District Court” (legal notice).Cash Box (Nov 11, 1946), p. 18

“Radio Interests, MGM Named in ARA Talk.” Billboard (Aug 3, 1946), p. 18.

Soble, Jack (with Jack Lotte).”How I Spied on United States.” St. Louis Post-Dispatch (Nov 17, 1957), p. 167.

— . “How Spy Ring Got in the Music Business.” St. Louis Post-Dispatch (Nov 20, 1957), p. 63.

— . “Husband-Wife Spy Team in Action.” St. Louis Post-Dispatch (Nov 28, 1957), p. 70.

— . “Low Form of Soviet Union Spy Life.” St. Louis Post-Dispatch (Nov 24, 1957), p. 110.

Wilson, Earl. “Boris Morros’ Undercover Story.” Delaware County Daily Times (Jun 14, 1957), p. 41.

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Harry Pace, W. E. B. Du Bois, and Black Swan Records: The Authoritative History

Harry Pace, W. E. B. Du Bois, and Black Swan Records:
The Authoritative History
By Allan Sutton

Text from American Record Companies and Producers,
1888–1950:
An Encyclopedic History
(Mainspring Press, 2018)

This new account, incorporating previously unpublished information from internal company documents and Pace’s and Du Bois’ personal correspondence (W. E. B. Du Bois Papers, Special Collections and University Archives, University of Massachusetts Amherst Libraries) is a preliminary study for the author’s full-length Black Swan history and discography, currently in preparation.

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Founded in December 1920 by Harry Herbert Pace, the Pace Phonograph Company was the second black-owned and operated record company (preceded only by George W. Broome’s short-lived venture), and the first to succeed commercially, if only briefly.

A 1903 graduate of Atlanta University, Pace initially worked in banking, but his interests turned increasingly to music. He and W. C. Handy collaborated on their first song in 1907, and in 1912 the pair formed the Pace & Handy Music Company in Memphis. The company had its first major hit in 1914, with the publication of Handy’s “St. Louis Blues,” and in 1918 it relocated to New York. Pace resigned in late 1920 to launch his recording operation, taking some key personnel with him. Handy recalled, “With Pace went a large number of our employees, persons especially trained for the requirements of our business and therefore hard to replace. Still more confusion and anguish grew out of the fact people did not generally know that I had no stake in the Black Swan record company.”

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W. E. B. Du Bois (left) and Harry Pace (right)

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On December 27, 1920, Pace wrote to W. E. B. Du Bois that he had formed a corporation to manufacture phonograph records. He held open the possibility of involving others, telling Du Bois, “I made the capital stock elastic enough so as to take others into it if the idea met very favorable consideration.” The letter makes clear that it was Du Bois who suggested the name “Black Swan,” in honor of the pioneering African-American diva, Elizabeth Taylor Greenfield. Pace reported to Du Bois that he had already made test recordings by Ford Dabney’s Orchestra and was hoping to do the same with operatic soprano Florence Cole-Talbert and a very young Marian Anderson.

Pace invited Du Bois to join the new company’s board and provide whatever funding he could. The Pace Phonograph Corporation was formally chartered as a Delaware corporation in January 1921, with Du Bois initially purchasing a single share. The officers at the time of incorporation were Pace (president and treasurer) and D. L. Haynes (secretary). Directors, in addition to Du Bois, included Levi C. Brown, T. K. Gibson, William Lewis, John E. Nail, and Emmett J. Scott. Pace and Du Bois found eager investors not only in Harlem, but in Arkansas, Georgia, Ohio, and other far-flung locations. Among them was comedian Bert Williams, who according to an advertisement in The Crisis, “put thousands of dollars into the making of Black Swan records.”

Harry Pace’s townhouse at 257 West 138th Street served as Black Swan’s first office. Among the employees Pace took from Pace & Handy Music was Fletcher Hamilton Henderson, Jr., a young pianist from Georgia whom Handy had recently hired as a song demonstrator. Henderson’s defection garnered him the position of recording director and house accompanist, although Pace later admitted he felt that Henderson was not fully qualified. William Grant Still, one of W. C. Handy’s staff arrangers, also made the move.

The studio in which Pace initially recorded remains a subject of debate. The location is not mentioned in any of Pace’s or Du Bois’ known correspondence, nor is there any suggestion in those letters that Pace equipped his own studio or hired a recording engineer. A New York Age article from June 1921 confirms that Pace did not yet have his own studio, reporting that the company was “planning to establish its own laboratory [i.e., studio] in the near future.” If any of Pace’s pre-production tests have survived, they have not been located for inspection. However, most of the early issued masters appear to have been recorded by the New York Recording Laboratories, based upon physical and aural characteristics.

Black Swan records were in production by the early spring of 1921, with initial releases planned for May. Pressing was to be handled by John Fletcher’s Olympic Disc Record Corporation plant in Long Island City. Newly incorporated, Olympic commenced operations in March 1921, the same month in which the earliest issued Black Swan recordings are believed to have been made. Like Black Swan, Olympic advertised its first records as May releases, and their physical characteristics were identical with those of the earliest Black Swan pressings, confirming Harry Pace’s recollection that they were pressed in what he termed the “Remington factory” (the Remington Phonograph Company being Olympic’s parent corporation).

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(Left) An early first-state Black Swan label, showing the sunken ring around the spindle hole and other tell-tale Olympic pressing-plant characteristics. (Right) A second-state label, pressed by the New York Recording Laboratories. Based upon the typeface, it appears that both labels were supplied by the same printer.

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From the start, Pace found himself torn between two disparate markets within the African-American community — a relatively small, affluent group that championed what it saw as culture and refinement (mirroring Pace’s own background and musical preferences), and a larger working-class group with a growing appetite for jazz and blues records. In August 1921, Pace told The Talking Machine World, “While it is true that we will feature to a great extent ‘blue’ numbers of the type that are in current favor, we will also release many numbers of a higher standard.” In his attempts to present Black Swan as a respectable operation to potential investors, Pace understandably erred on the side of caution his choice of artists and repertoire.

The first three Black Swan records were announced as ready for delivery on May 4, 1921. Pace’s preference for “numbers of a “higher standard” was immediately apparent. For the inaugural release (#2001), he chose two old concert pieces, “At Dawning” and “Thank God for a Garden,” sung by soprano Revella Hughes, with violin, cello, and piano accompaniment. There followed two equally straightforward sides by concert baritone Carroll C. Clark, then two blues-inflected pop tunes by vaudevillian Katie Crippen. The company sold a modest 10,300 records during its first month of sales, according to a report in The Crisis.

The black press (particularly The Chicago Defender) cast Pace’s attempt to launch Black Swan as nothing less than an epic struggle between good and evil. The venture had barely been launched when the Defender proclaimed that “a great uproar was caused among white phonograph record companies who resented the idea of having a Race company enter what they felt was an exclusive field.” If there was an uproar, it went unreported in trade journals like The Talking Machine World, which covered Black Swan to the same extent as the other small startups of the period, was supportive in its reporting on the company, and readily accepted Pace’s advertising.

One of the Defender’s most absurd claims, flying in the face of what are now well-established facts, was that the Remington Phonograph Company had purchased the Olympic pressing plant for the sole purpose of denying service to Pace — conveniently ignoring the fact that Olympic had indeed pressed for Pace, albeit briefly. What actually caused Pace to move his pressing business from Olympic was a surge in orders. In a postcard to Du Bois, mailed on June 24, 1921, from Port Washington, Wisconsin (the New York Recording Laboratories’ headquarters), Pace reported, “I am here arranging for an increased fall and winter production together with a line of Black Swan Phonographs.”

The NYRL pressing plant, although geographically remote, had the capacity for large-scale record production that Olympic lacked, and the company was actively courting new customers. Since Pace was already using NYRL’s New York studio, the move from Olympic made logistical sense, consolidating all Black Swan production within a single company. Black Swan pressings from the summer of 1921 into the spring of 1922 show the unmistakable characteristics of NYRL’s work.

The initial Black Swan releases were received politely enough, and Carroll Clark’s first offering appears to have been a relatively good seller, based upon the number of surviving copies. But the earliest releases failed to generate the sort of excitement that would be needed to bring national attention to Black Swan. The situation changed with Pace’s signing of Ethel Waters in April 1921. Already a veteran of the southern vaudeville circuits, Waters was attracting a strong following at Edmond’s Cellar in Harlem.

Waters had already recorded two titles for Criterion Laboratories, an independent studio that supplied several small labels, but there had been no immediate takers (Cardinal eventually released them in September 1921), and Waters decided to visit Pace. Her first Black Swan release (“Down Home Blues” / “Oh Daddy”) was released in July 1921 and became a sizable hit. In October, Pace signed Waters to an exclusive Black Swan contract that reportedly made her the highest-paid black recording artist at the time. In November, she was sent on an extended tour as the star of the Black Swan Troubadours, eventually playing in twenty-one states.

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Black Swan’s first hit: “Down Home Blues” (here advertised in August 1921) brought national attention to Ethel Water and Black Swan. Pace plugged many of Waters’ subsequent releases as “Another ‘Down Home Blues'” (the example above is from late 1922), but none approached the popularity of the original.

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Thanks largely to Waters’ records, Black Swan developed a small following among white customers, including some stage and film stars. It was widely reported that actress Marilyn Miller had presented a “large selection” of Black Swan records to Jack Pickford (Mary’s brother) on their wedding day. The Dallas Express reported, “It is now becoming quite a fad with many stars of the theatrical profession, who have found something different in these all-Colored records, to have them sent to their friends in various parts of the country.”

Pace, however, failed to capitalize on that momentum. He placed no advertising in the white consumer publications and made little effort to court the important trade publications. His advertisements in The Talking Machine World, which did not begin running until August 1921, often appeared to be halfhearted efforts, sometimes simply listing a few artists’ names, or dwelling on past hits rather than fresh releases.

Trixie Smith, Pace’s next star, was signed in January 1922, shortly after she took first place at the Fifteenth Regiment Blues Contest in Harlem. With Waters and Smith on his roster, Pace found it easier to attract new singers. However, the oft-repeated tale that he auditioned Bessie Smith, and rejected her after she stopped to spit in the midst of her test recording, is apocryphal. It appears to have originated in the 1940s with W. C. Handy, who was prone to spinning colorful tales and is unlikely to have been present at the alleged session, given his strained relationship with Pace.

With demand for Black Swan records growing steadily, distribution proved to be a stumbling block. Pace was unable to obtain national coverage through the major jobbers. Although racial prejudice was likely a factor in some cases, small white-owned startups had experienced the same problem for many years. In Pace’s case, however, the major distributors’ lack of confidence probably was compounded by his inexperience in the record business and Black Swan’s targeting of a still-unproven market.

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Lacking a national distributor, Harry Pace recruited small-time retailers and enterprising individuals to sell his records wherever and however they could.

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Pace countered by recruiting small-time retailers and enterprising individuals to sell the records wherever and however they could. In June 1921, he hired Paul Robeson (who was then a student at Rutgers) as a part-time salesman, but missed the opportunity to record him. That autumn, Pace hired C. Udell Turpine (given as Turpin in some accounts) as his sales manager. A Columbia University business school graduate, Turpine brought along several professional salesmen from a previous venture, but he continued to build Pace’s network of small retailers and individual salespeople as well, advertising in The Crisis, “We want men and women with a backbone and a desire to earn $100 a week…men and women who don’t care what $20 a week people think.”

In March 1922, Pace published a Black Swan distributor map in The Crisis that looked impressive at first glance, with all forty-eight states covered to varying degrees. The heaviest concentrations were east of the Mississippi, but nearly every state had a distributor or jobber, and at least a few retail dealers. However, the largest number of dots on the map represented “agents,” those independent salespeople who peddled the records door-to-door, on street corners, or wherever else they could.

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Black Swan record distribution, as depicted in The Crisis for March 1922.

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In January 1922, The New York Age perhaps unintentionally revealed the company’s financial fragility when it reported that Black Swan had made a profit of slightly more than $3,300 on sales of $104,628.74 in 1921. Although the reporter seemed impressed by the latter figure, it was minuscule by industry standards of the day. Given that Black Swan records initially retailed for $1 (reduced to 85¢ late in the year), and normal wholesale rates were 50% of list price, Black Swan’s 1921 sales probably amounted to between a quarter- and a half-million records, depending upon the ratio of wholesale to direct retail sales. In the same year, Victor sold nearly fifty-five million records.

April 1922 saw Harry Pace’s attempt to cast Black Swan as a contender in the classical field with the introduction of the Red Label series, an obvious play on Victor’s prestigious Red Seals. Victor, which for years had taken legal action against competitors’ use of red labels on classical records, does not appear to have taken any such action in Black Swan’s case, casting further doubt on the Defender’s claims that the white recording establishment was out to destroy Pace.

The Red Label listing included operatic arias by Florence Cole-Talbert and Antoinette Garnes, and concert selections by Hattie King Reavis. In December 1922, Pace tried to secure concert tenor Roland Hayes for Black Swan, only to be informed by Hayes that he was under contract to Aeolian in England. The series sputtered along until being discontinued in May 1923, marking the end of Pace’s involvement in the classical market.

In April 1922, Pace, in partnership with John Fletcher and Michael Naughton, purchased the trademark, masters, and facilities of Fletcher’s defunct Olympic venture. The Fletcher Record Company, Inc., was chartered in New York on May 26, 1922. With Fletcher as president and Pace as vice president and treasurer, it was the first American record company to have a racially mixed executive team, a situation that received only a passing mention the trade papers.

The Fletcher Record Company initially served as the new studio and pressing plant for Black Swan records. The Pace Phonograph Corporation remained in business as a separate entity, and Pace-produced Black Swan labels continued to credit the Pace Phonograph Corporation. Following the acquisition, Pace reported, “We are now issuing ten numbers a month instead of three…. We do our own recording, plating, pressing, as well as printing of every description, in the above plant.” However, the operation soon proved to be unprofitable. Pace Phonograph’s financial report of November 8, 1922, noted, “The factory has been a severe drain on our cash.”

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Fletcher-era Black Swan pressings; note the return of the sunken ring surrounding the spindle hole, which is absent on the New York Record Laboratories’ and Bridgeport Die & Machine Company’s Black Swan pressings. Black Swan 60006 is a reissue from Fletcher’s all-white Olympic catalog, with xylophonist George Hamilton Green disguised as “Raymond Green.”

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Fletcher revived his Olympic label later that year, with an all-white artist roster. Pace had already reissued some older Olympic recordings on Black Swan, under pseudonyms, breaking his pledge to use only black artists. By July 1922, so much outside material was being released under the Black Swan label that the catalog was split into ten separately numbered series. Of those, only the 14000 race series (replacing the original 2000s) and 7100 operatic series remained pure Pace productions, reserved exclusively for black artists. The remainder (which included Hawaiian, novelty, sacred, novelty, and classical series) were made up almost entirely of pseudonymous reissues from Fletcher’s Olympic catalog. In an ironic twist, the nation’s first successful race-record label was now producing its own racially segregated catalog, while continuing the claim that it employed only black talent.

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Pace broke his pledge to use only black artists even before going into partnership with John Fletcher. By the time this ad appeared in The Crisis in late 1922, the Black Swan catalog contained many pseudonymous reissues from Fletcher’s all-white Olympic catalog, including the “Xmas records” advertised here.

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The aliases employed by Black Swan for Olympics’ white artists were obviously contrived to suggest black performers. Various Harry Yerkes groups became “Joe Brown’s Alabama Band” or “Sammy Swift’s Jazz Band,” Rudy Wiedeoft’s Californians became “Haynes’ Harlem Syncopators,” xylophonist George Hamilton Green became “Raymond Green,” and novelty whistler Margaret McKee was renamed “Bessie Johnson.” Recordings by Irving Weiss’ Ritz-Carlton Orchestra, Fred Van Eps’ Quartet, and Wiedoeft’s Palace Trio were released as “Ethel Waters’ Jazz Masters” while Waters was on tour and likely unaware of the subterfuge. Some Olympic recordings by conventional white dance bands were credited to “Henderson’s Dance Orchestra” or “Henderson’s Novelty Orchestra,” with no first name given but obviously meant to imply Fletcher Henderson’s involvement, even after Henderson had left the company.

At least one newspaper was taken in. A reporter for the Defender praised the Baltimore Blues Orchestra, “a new musical organization…doing exclusive recording for Black Swan records,” unaware that name was simply a disguise for several white dance bands from the Olympic roster. Whether record buyers suspected a ruse went unreported, but Black Swan sales began to stall.

Pace reported sales of only 256,202 Black Swan records for fiscal year 1922. In his November 1922 financial statement, he disclosed that Black Swan had experienced “the greatest slump since we began business” during July. The slump persisted into early October, by which time Pace seemed resigned to average monthly sales of only 25,000 records. “I am trying to devise some sales plan whereby this figure can be greatly increased,” he wrote to Du Bois, “but regret to say that I have not yet hit upon it.” In the same month, Pace set up a dummy collection agency to handle delinquent accounts. Although it netted only $544 in its first month, he seemed pleased with that figure and reported that the operation was “still pulling them in.”

Pace advertised a new stock issue in October 1922, promising a “certain” 6% return in three years, plus 6% dividends.” The stock would soon be virtually worthless, and no dividends were forthcoming. On January 20, 1923, the Pace Phonograph Corporation was reorganized as the Black Swan Record Company. The change marked the end of Pace’s entanglement with John Fletcher, who would file for bankruptcy in December 1923. With the Fletcher connection severed, Pace returned to the New York Recording Laboratories for his pressings, using the Bridgeport Die & Machine Company in Connecticut to handle the occasional overflow. A new three-color label design and the release of a new catalog in May 1923 apparently did little to boost sales.

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Letterheads for the original Pace Phonograph Corporation (above) and the Black Swan Phonograph Company (below), a 1923 reorganization of the original corporation following Pace’s split with John Fletcher.

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The problems at Black Swan had not gone unnoticed by Pace’s artists. Alberta Hunter had been the first star of any magnitude to leave the label. Reportedly unhappy with Pace’s lackluster marketing efforts, she signed with Paramount in July 1922. Fletcher Henderson departed in November 1922 and was replaced as recording manager by William Grant Still. Pace, who had not been satisfied with Henderson’s work, predicted that “Still will bring wider experience and more technical musical knowledge than Henderson has had, and I believe will greatly improve the work of the records,” which did not prove to be the case. The major artist exodus occurred after reorganization, beginning with Trixie Smith’s defection to Paramount in March 1923.

Smith was followed in short order by Josie Miles, Julia Moody, Lena Wilson, and others, many of whom subsequently signed on as free-lance artists with music-publisher and talent-broker Joe Davis. In the meantime, Ethel Waters had begun touring on her own, and when the Black Swan Troubadours embarked on their 1923 tour, Josie Miles took her place. Waters quit the label in June, after returning from a transcontinental tour to discovery that the business was barely operating.

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Ethel Waters returned from her 1923 Black Swan tour to find the company barely operating. She left the label a short time later.

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The Black Swan office hosted a second-anniversary celebration during the first week of June 1923, but only a handful of new Black Swan releases were forthcoming after July, and some that were announced apparently are not known to have been  released. Fae Barnes filled what is believed to have been the last Black Swan session, in or around early August. The label’s final release (Ethel Waters’ “Sweet Man Blues” / “Ethel Sings ’Em,” recorded in June at her final Black Swan session) was advertised in The Chicago Defender for December 22, 1923. Black Swan advertised in the Defender for the last time on February 23, 1924. Even then, Pace was still soliciting “agents in every community.”

Pace’s debts (which reportedly included a substantial sum due the New York Recording Laboratories for pressing services) had become unmanageable by the end of 1923. In January 1924, NYRL executive M. A. Supper traveled from Wisconsin to New York to negotiate a buyout of Pace’s operation. On April 2, The Port Washington Herald reported that Pace had agreed to sell. The Black Swan Record Company was to remain in existence, but purely as a holding company. NYRL would take over the Black Swan trade name and goodwill, and it would continue to manufacture and distribute Black Swan recordings. The Black Swan masters would be licensed to NYRL, rather than being sold outright, in return for which Pace would be paid a monthly royalty. With Pace’s abandonment of Black Swan, the race-record business was now entirely in the hands of white-owned record companies.

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A redesigned Black Swan label appeared in early 1923 (left), following Pace’s split with John Fletcher. Pressings bearing this label were produced by both the New York Recording Laboratories and the Bridgeport Die & Machine Company (the example pictured here came from the latter). The ill-fated Paramount–Black Swan Record was introduced in June 1924 by NYRL, after licensing Pace’s masters.

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Consumers saw the first evidence of the new arrangement in May 1924, when NYRL’s advertising logo was changed to read “Paramount Records (Combined with Black Swan).” A hybrid Paramount–Black Swan label, combining both companies’ trademarks, was introduced with some fanfare a month later, but it never developed into anything more than a reissue vehicle for previously released Black Swan recordings. Having failed to attract much interest after ninety-nine releases, the Paramount–Black Swan label stalled. The Paramount licensing agreement was finally terminated in January 1926, by which time the Paramount–Black label had been discontinued.

Pace spent another working to liquidate Black Swan’s remaining debt of $18,006, a period he characterized in a final January 1927 appeal to Du Bois and other investors as “worry for me and punishing effort which appears to be wholly unappreciated by some.” He then turned his back on the recording industry, went on earn a law degree from the University of Chicago, and in later years operated an insurance business.

 

Selected References

“A Consolidation.” Chicago Defender (Apr 19, 1924), p. 6.

“A New York Incorporation.” Talking Machine World (Feb 15, 1921), p. 157.

Allen, Walter C. “Report on Black Swan.” Unpublished manuscript (Jun 12, 1961). William R. Bryant papers, Mainspring Press collection.

“Black Swan Artists Broadcast.” Talking Machine World (May 15, 1922), p. 43.

“Black Swan Takes Over Company.” Chicago Defender (Apr 1922).

“Black Swan Records—New Firm Announces First List of Productions.” Chicago Defender (May 4, 1921), p. 8.

“C. Udell Turpin Takes Charge.” Talking Machine World (Oct 15, 1921), p. 46.

“Demand for Ethel Waters Record.” Talking Machine World (Aug 15, 1921), p. 89.

“Distribution System of Black Swan Phonograph Records.” The Crisis (Mar 1922), p 221.

Du Bois, W. E. B. Letter to Roland Hayes (New York, Nov 24, 1922), re: Invitation to record for Black Swan. W. E. B. Du Bois Papers (Special Collections and University Archives, University of Massachusetts Amherst Libraries).

Du Bois, W. E. B., et al. “To the Stockholders of the Black Swan Phonograph Company” (New York, Jan 2, 1926). Du Bois Papers.

“Gives Jack Pickford Black Swan Records as Wedding Present.” Dallas Express (Nov 11, 1922), p. 1.

Handy, W. C. (Arna Bomtemps, editor). Father of the Blues—An Autobiography, pp. 202–203. New York: Macmillan (1941).

“New Incorporations.” New York Times (May 26, 1922), p. 34.

“New Incorporations—Capital Increases.” New York Times (Feb 1, 1923), p. 28

“New Incorporations—Delaware Charters.” New York Times (Feb 5, 1921), p. 22

“New York Charters—Name Changes.” New York Times (Jan 30, 1923), p. 27

“New Incorporations—New York Charters.” New York Times (Jun 25, 1921), p. 13.

“Now the Fletcher Record Company—Plant of Olympic Disc Record Corp. Purchased by Harry Pace and John Fletcher and Will Be Operated by a New ­Corporation.” Talking Machine World (Jul 15, 1922), p. 57.

Pace, Harry H. Letter to W. E. B. Du Bois (New York, Dec 27, 1920), re: Company launch and Du Bois’ proposal of the Black Swan name. Du Bois Papers.

 — . Letter to W. E. B. Du Bois (New York, Mar 21, 1922), re: Financial statement through Dec 31, 1921.

 — . Letter to W. E. B. Du Bois (New York, Dec 23, 1922), re: Roland Hayes, and proposal to press imported Caruso masters.  Du Bois Papers.

 — . Letter to Du Bois, et al. (New York, Jan 19, 1927), re: Ongoing attempts to liquidate Black Swan debt.

 — . Postcard to W. E. B. Du Bois (Port Washington, WI, Jun 24, 1921), re: Preparations for increased record production. Du Bois Papers.

 — . Stockholder Notice (New York, Jan 1, 1923), re: Organization of Black Swan Phonograph Company. Du Bois Papers.

Pace Phonograph Corp. “Black Swan Records.” U.S. trademark filing #149,558 (Jun 23, 1921).

“Pace Phonograph Corp. Changes Name.” Talking Machine World (Feb 15, 1923), p. 124.

“Phonograph Company Making Rapid Progress.” New York Age (Jun 18, 1921), p. 6.

“Purchase Black Swan Business.” Talking Machine World (Apr 15, 1924), p. 168.

“Report of Pace Phonograph Corporation” (Nov 8, 1922). Du Bois Papers.

“Robeson Casts His Chances with Pace Phonograph Co.” Chicago Defender (Jun 18, 1921), p. 9.

“The Horizon” (re: First-month record sales). The Crisis (Aug 1921), p. 176.

“The Horizon” (re: Black Swan distribution and record sales). The Crisis (Mar 1922), p. 220.

“The Swanola—A New Phonograph” (ad). The Crisis (Oct 1921), p. 284.

Thygesen, Helge, et al. Black Swan: The Record Label of the Harlem Renaissance. Nottingham, UK: VJM Publications (1996).

“To the Investing Public.” The Crisis (Nov 1922), p. 282.

“White Phonograph Record Companies Object to Colored Men Making Phonograph Records.” Dallas Express (Feb 26, 1921), p. 3.

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The James A. Drake Interviews: William S. Bachman on the Development of the Columbia LP

WILLIAM S. BACHMAN ORAL-HISTORY INTERVIEW
James A. Drake (Interviewer)

Friday, October 28, 1977    

Ithaca, New York

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How did you and Dr. [Peter] Goldmark divide your work on the Columbia LP project?

Well, we didn’t, really.  Peter was so involved in television [development] that he essentially turned over the LP to me.  He was senior to me, of course, so it was his project and I was his collaborator, but he asked me to run the LP development on a day-to-day basis.

 

To what extent was Mr. [William S.] Paley involved in the LP project?

Not at all until it came time to introduce it publicly.  Mr. Paley was never that interested in the Columbia Records division.  Visionary that he was, he knew that whichever company came up with the best color television system would dominate that industry.  He knew that RCA was working on a color system, and nothing gave Bill Paley more gratification than beating General [David] Sarnoff to the market with the best possible system.

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Although Peter Goldmark took credit for the LP, the actual development work was carried out by William Bachman and other CBS and Columbia Records staffers.

 

Do you know whether General Sarnoff was involved in the 45 r.p.m. system that RCA Victor introduced after your success with the LP?

I don’t want to say that Columbia and RCA had “spies,” but the engineering end of the commercial recording industry is not really that big, so it’s never that hard to find out some information—not all, but some—about what the competition is up to.  Now, I will admit that our two companies put out “junk rumors” every once in a while, just to get a rise out of the other [company]—but that was a waste of time because the engineers could tell in a heartbeat whether a rumor had any substance to it.

 

What was your impression of the RCA Victor 45 when you first heard one?

Well, they marketed a complete system, just as we did with the LP.  But the RCA 45 system was more complicated from a design standpoint because they had to develop a turntable with a changer that would operate faster than any 78 turntable operated.  They were able to do that because the 45 disc was a vinyl compound and therefore was unbreakable, so their turntable could change discs very fast compared to the standard 78 ones, because there was no risk of the disc that was being dropped onto the turntable would crack or break.

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Columbia’s LP-player  attachment (originally manufactured for Columbia by Philco Radio) was often discounted or given away with record purchases. That practice, along with Columbia’s decision to make the new format freely available to other labels, helped to quickly popularize the LP. (January 1949)

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I gather that RCA’s rapid changer was meant to give the consumer the impression that for classical-music recordings, the new changer would work so fast that the time lapse between the disc on the turntable and the one being dropped into place would be minimal.

That was a big part of RCA’s promotion—that and the fact that they had a stable of artists who were the top singers, instrumentalists, and symphony orchestras on their Red Seal label.  And RCA really pushed that promotional angle when they introduced the “EP,” or “Extended Play” version of the 45.  But we had the LP before RCA had the 45, and we also had Mitch Miller and [RCA] didn’t.  Mitch Miller created more careers of pop singers than you could count, and they were all on our label.  We ended up with our share of the great conductors and orchestras too, and we also had Lily Pons and some other great opera singers, but the classical market was never much when you looked at it from a return-on-investment standpoint.  The classical market was a prestige thing, but it never accounted for more than ten or maybe fifteen percent of [Columbia’s] revenue.

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Ads for RCA’s competing 45-rpm system stressed Victor’s stable of stars in the pop and classical fields. Ultimately, the 45 was solidly trounced by the LP in the latter category. (July 1949)

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When you began the LP project, did you go back to the RCA Victor long-playing discs of the early 1930s?

No, never.  Those Victors were a complete failure, you know. There wasn’t anything new about them, even when Victor launched them.  Maybe the grooves were a little bit narrower than the regular 78s that RCA was putting out.  But there was nothing new about the speed because 33-1/3 r.p.m. was already the standard for cutting [radio] transcription discs and also for the old Vitaphone discs.  So there was nothing new about the speed.  And the playback stylus specs were the same that Victor’s 78 players had in those days. 

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“A stale joke in the industry” — RCA’s failed 33-1/3 rpm Program Transcriptions of the early 1930s. (December 1931)

 

Thanks for clarifying that.  Occasionally, there are still some rumblings that the Columbia LP was sort of “inspired,” for the lack of a better word, by the Victor long-playing discs of 1932.  

Those Victors were already a stale joke in the industry, so we would have been wasting our time if we had started by going back to them.  But I will admit that we did pay a lot of attention to an earlier long-playing record, the one that Edison had developed in the mid-1920s.  Do you know about those Edisons?

 

Yes, but I’ve never actually seen or heard one.  

Let me tell you, those records were a masterpiece of engineering.  And not just in the lab, but in their commercial form.  I got two of those thick, long-playing discs from a friend of mine who collected old records.  They were vertical-cut records, like everything Edison put out.  And they were recorded acoustically, not electrically.  The groove specs were almost unbelievable when we put them under a microscope and had them measured.  Now remember, we were cutting the LP with a 1/200-inch groove.  But Edison had cut his with a 1/450-inch groove!  

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Edison’s long-playing 80-rpm discs, introduced in 1926, boasted total playing times of 24 minutes (10″) and 40 minutes (12″). A commercial failure, they were discontinued two years later.

 

And they played at the standard 78 speed, isn’t that correct?

Well, if I remember rightly, Edison used 80 r.p.m. as the standard speed for those old Diamond Discs.  And he didn’t vary the speed like Victor used to do in the acoustical days.  There’s a lady [Aida Favia-Artsay] who has done a study of all of the Caruso records that he made at Victor.  The recording speeds that they were using could vary as much as five r.p.m. from one session to the next. 

 

Yes, I know her, and know her book.  She even included a stroboscope disc with the book so that listeners could check the turntable speeds for themselves, and hear Caruso at score pitch.  

Back to Edison, do you know that the stylus he developed for those records, his diamond stylus, was elliptical, not round?

 

Did he file a patent on that?

No, but it’s there in his notebooks at West Orange.  And each side of those Edisons, by the way, played for twenty-five minutes.  At 80 r.p.m.!  Can you imagine that?  How the “Old Man,” as his staff always called him, could make recording lathes that would consistently cut 1/450-inch grooves is still amazing to me.  That’s one of the truly great engineering feats in the history of this industry.  But, of course, Edison had invented the phonograph, so I guess anything he did was bound to be the best. 

 

Did you ever know anyone who worked directly with Edison in the 1920s?

No.  But I certainly read all of the patents he filed about recording technology.  Do you know that he didn’t file a patent for one of the most important cutting styluses that he designed?

 

I don’t think I’m familiar with that.  What was its design?  

It was a heated cutting stylus.  It had a heating coil on it.

 

But don’t you hold the patent for the heated-coil stylus?

Yes, I do.  And I wouldn’t have that patent if Edison had ever filed one.  He had been using a heated cutting stylus before World War One.  I guess he thought it was so obvious that a heated stylus would cut a much better groove in a warm wax [recording] blank that he didn’t give any thought to patenting it.  But the heating-coil stylus is right there in his lab books at West Orange.  

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Whether Thomas Edison would have been “excited” over the Columbia LP is questionable, given the commercial failure of his company’s long-playing system two decades earlier. (August 1948)

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Do you have any idea why Edison resisted electrical recording?

I don’t know for sure.  That was a little before my time.  But Gus [Haenschen] might know because he was already a big guy when electrical recording came in.  You know, do you, that Gus is an engineer?

Yes.  He’s such an icon here that we know his résumé by heart.  So I know that he graduated in engineering from Washington University, Class of 1912.  

In mechanical engineering.  Which, you know, is one of the reasons why he was so successful at Brunswick.  He could “talk the talk” as a musician with the singers and the bands that he put under contract, and he could talk engineering with his recording engineers and technicians.  He had the respect of both sides.  And he was there when Brunswick switched to electrical recording.  In fact, he probably oversaw the switch.  

 

Yes, he said that he did oversee it with Percy Deutsch and Walter Rogers.

When are you going to see him next?  You have to ask him about the light ray.  He’ll get a kick out of that!  And tell him I was the one who told you to ask him about it.  

 

The Pallatrope?

Yes, or maybe it was the Panatrope.  The one was the recording process, and the other was the phonograph, I think.  Or maybe it was the radio part.  Anyway, Gus will get a kick out of it because that [process] was a debacle. The recordings were pretty bad, full of distortion.

Was the Brunswick light-ray process as innovative as the Western Electric one?

I wouldn’t say “innovative,” no.  It was just a selenium-cell process.  Edison and also Bell, I think, were experimenting with selenium cells in the recording process way back in the 1880s or 1890s.  So there was nothing new about that when Brunswick started pushing it in the 1920s.  Ask Gus was the poor guy who was partly in charge of it, but I don’t think Brunswick stayed with that light-ray system.  Even though [Brunswick’s publicity department] kept advertising it all over the place, I’m pretty sure they junked it and made a deal with Western Electric for the Westrex system.     

And I will also ask him about Edison’s reluctance to go electrical when Victor, Columbia, and Brunswick made the switch.  Did you know Maxfield and Harrison, the developers of the Western Electric process?

Not personally, no.  Again, that was a little before my time.  But the Westrex system that they developed at Bell Labs and Western Electric was a major step forward.  They took the frequency range from about 2,500 Hz in the acoustical days, to about 15,000 Hz.  Now, 2,500 Hz would have been on a very good day in the acoustical era.  And what a difference [their] new condenser microphones made.  Carbon mikes went by the wayside fairly quickly after that. 

Were you involved in the development of Full Frequency Range Recording, or ff/rr as it was called then?

No—that was [British] Decca’s.  The full frequency-range system extended the lows to about 80 Hz.  The highs were still around 15,000 Hz, but the signal-to-noise ratio was really low.  That’s was what set the ff/rr apart.  You can hear a big difference between an ff/rr and a standard recording.  That depends somewhat, of course, on what the content is.

 

On the Columbia “20/20” private album celebrating the twentieth anniversary of the introduction of the LP, you say that some of the content of the first LPs was done by splicing tapes of 78s.  Is that correct?

Yes, in some cases.  We began making high-quality vinyl pressings of 78s in our “Masterworks” series so that we could splice them seamlessly for the LP if we had to. 

 

Did you tape-record the 78 vinyl pressings and then edit the tape to make the transitions seamless from one pressing to the next?

No, because that would have added a variable that we didn’t want.  If we had gone to tape and then edited the gap between one 78 and the next one, doing that would have introduced tape “hiss,” which we would have to correct with filters. So what we did was to use two studio-grade 78 turntables and we would stop the one [turntable] and start the other.  Our tech staff got so good at timing the starting and stopping of the turntables that there is no audible change in the content of the final LP recording.

 

One last question about the LP and the 45 disc and the so-called “War of the Speeds”:  at that time did you think the 78 record would continue to be a commercial product just as it had since the turn of the [twentieth] century?

Yes and no. A lot of us thought that the 78 would still be viable if it was pressed in vinyl.  I know for a fact that RCA thought that the 78 would disappear and that their 45 would replace it—and RCA had no doubt that the LP was going to flourish because of the obvious advantages it had over any other format.  In hindsight, we [i.e., Columbia] were rather dismissive of the RCA 45 because there was nothing really new about it, other than the speed—and we didn’t think much of the speed either.  We used to joke that RCA came up with 45 r.p.m. by subtracting 33 from 78!

                                                                

© 2018 by James A. Drake. All rights are reserved.

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For more on the development of the LP and 45, be sure to check out American Record Companies and Producers, 1888–1950: An Encyclopedic History, the latest release from Mainspring Press.

 

“American Record Companies and Producers, 1888 – 1950” Is in Stock – Special Limited Edition

NOW IN STOCK
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American Record Companies and Producers,
1888 – 1950
An Encyclopedic History
By Allan Sutton

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760 pages • 7″ x 10″ full-cloth hardcover
Heavy-duty sewn library binding


Special Limited Edition of 300 Copies

ISBN # 978-0-9973333-3-6
Library of Congress Control # 2018960581

Visit MAINSPRING PRESS for details, subject list, and ordering

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Save 10% – 50% on All Mainspring Back-List Titles

Just in time for the holidays — Save 10% to 50% on the complete Mainspring Press back-list, including Vintage Phonograph Advertisements, Edison Two-Minute and Concert Cylinders, Edison Blue Amberols, The Victor Discographies, Little Wonder and Bubble Books, A Phonograph in Every Home, and other popular titles. All are sealed, first-quality copies, but quantities are very limited, and none will be reprinted — Order soon for best selection!

Visit us at Mainspring Press to see what’s available (and while you’re there, check out American Record Companies and Producers, 1888-1950, our latest release).

Inside the Victor Talking Machine Company Pressing Plant (1928)

Two rare shots of a behemoth record press inside Victor’s Camden NJ plant, taken in 1928 for a Keystone Stereoview Company series on American industry. These were operated by foot-pedal. Note the finished scroll-label pressing in the top photo.

Conditions in the Victor pressing plant reportedly were better than in most. Columbia’s Bridgeport plant was a notoriously nasty place prior to its purchase by CBS; so much so, that in the mid-1930s John Hammond wrote a  scathing exposé that resulted in its eventual unionization.
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Leeds & Catlin Data Now Available Online at DAHR

Leeds & Catlin Data Now Available Online at DAHR

 

As part of Mainspring Press’ ongoing transition to digital data distribution, we’re happy to announce that our Leeds & Catlin discography has now been incorporated into the University of California-Santa Barbara’s free online Discography of American Historical Recordings.

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The listings were expertly adapted from Leeds & Catlin Records: A History and Discography (William R. Bryant & Allan Sutton, Mainspring Press, 2015) and include the latest revisions to that work. All brands are covered, from the well-known Leeds, Imperial, and Sun labels to such truly obscure items as 20th Century and Duquesne.

The American Record Company (Hawthorne, Sheble & Prescott) and International Record Company databases are currently in preparation for DAHR. Mainspring’s American Zonophone data, including the previously unpublished volume covering 7″, 9″, and 11″ issues, was transferred to DAHR last year.

American Record Labels • Sorting Out Paramount’s Two “National” Labels (1922 – 1924)

SORTING OUT PARAMOUNT’S TWO “NATIONAL” LABELS
(1922 – 1924)

By Allan Sutton

 

During 1922–1924, the New York Recording Laboratories supplied Paramount masters to two unrelated National labels that operated under completely different business models. Unfortunately, discographers (particularly foreign ones who have  access to only a small sampling of the actual discs, or who trust reports from unreliable sources) have muddled them together over the years.

Some progress has been made lately in sorting out a related situation (the two faces of Puritan, with more capable  discographers now distinguishing between the United Phonographs/New York Recording Laboratories and Bridgeport Die & Machine versions of the label in their work). Hopefully, this article will spark a similar effort in regard to the two Paramount-derived National labels of the early 1920s.

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The National Record Exchange Company (Iowa City, Iowa) launched its version of the National label in early 1922 and contracted production to NYRL. National Record Exchange was founded by Francis Waldemar Kracher, who filed for copyright on the slogan, “Get new records on our exchange plan,” on March 6, 1922. The company’s trademark application claimed use of the brand on phonographs (without mentioning records) since February 10, 1922. The records were used in an exchange scheme, rather than being sold outright.

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National Record Exchange agents were scattered across the country. This ad appeared in the Santa Ana [California] Register on August 7, 1922.

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The National Record Exchange’s 12000-series catalog numbers correspond to those on NYRL’s version of the Puritan label (which in turn were derived from the corresponding Paramount catalog numbers), plus 10000 — thus, in the example pictured below, National 12130 = Puritan (NYRL) 11130 = Paramount 20130. A lesser-known 8000 series featured a mixture of standards, light classics, and ethnic material from the Paramount catalog. Catalog numbers for that series correspond to Paramount’s, minus 25000 (for example, National 8113 = Paramount 33113).

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(From Allan Sutton & Kurt Nauck’s American Record Labels & Companies:
An Encyclopedia, 1891–1943
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National Record Exchange agents were scattered across the country, but like some earlier exchange plans, the idea seems not to have caught on. The label appears to have been discontinued in 1924, and today, the records range from uncommon to rare, depending upon the issue.

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The National Certificate Corporation employed a very different model for their version of the National label, which launched at approximately the same time as the National Record Exchange. In an early version of the trading-stamp scheme, National Certificate gave away coupons with purchases made from participating  dealers, which could be redeemed for National records and other goods.

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An August 1922 ad encouraging consumers to patronize stores that gave
National Certificate coupons.

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Production was also contracted to NYRL, but in this case, manufacturing was handed off to the Bridgeport Die & Machine Company in Connecticut, using Paramount masters. BD&M manufactured the East Coast version of NYRL’s Puritan label, along with Broadway, Triangle, and a host of other brands originally pressed from Paramount masters. BD&M Puritans sometimes used NYRL Puritan’s couplings and catalog numbers, but quite often, the company recoupled selections and/or reassigned NYRL’s Puritan catalog numbers to different recordings. The same situation applied with National.

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Two BD&M National pressings from Paramount masters, both unlisted in the Van Rijn–Van der Tuuk Paramount discography and similar works. These use the same couplings and catalog numbers as BD&M’s version of the Puritan label. Both selections were also issued by the National Record Exchange, under different catalog numbers derived from the corresponding Paramount numbers. (ARLAC)

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The coupon model appears to have been little more popular than the exchange model, based upon the relative rarity of National Certificate’s records. The last confirmed releases use Paramount masters recorded during the summer of 1923, and thus far, no advertising for the records after early 1924 has been found. An unrelated National label, manufactured by Grey Gull for the possibly fictitious National Record Company (location not stated), made a brief appearance in 1925.

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Mainspring Press Updates (Feb-March 2018): Leeds & Catlin Online Database / American Record Companies & Producers 1888-1950

Leeds & Catlin Database Going to DAHR in March

Our Leeds & Catlin database is going to the University of California Barbara–Santa Barbara in March, to be incorporated in their free online Discography of Historical American Recordings. It includes all the latest updates to Leeds Records: A History and Discography (now out of print). Watch for the online release later this year.

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Nearing Completion:

American Record Companies and Producers, 1888–1950: An Encyclopedic History

Approx. 748 pages (hardcover)
Release date, imprint, and price to be announced

 

American Record Companies and Producers 1888–1950 covers all producers of original recordings for the retail, subscription, and jukebox markets in detail — from the dawn of the wax-cylinder era through the advent of the LP, from the behemoths to the smallest and most obscure. (Not covered are companies that produced only reissues, children’s records, or pressings from imported masters; personal recordings; promo and one-off labels, etc).

The book is based on reliable primary-source materials (100% Wikipedia-free!), including company and legal documents, original recording and production files, trade-press and newspaper reports, accounts of the persons involved, etc. — all fully cited. Anecdotal accounts, when they appears at all, are clearly identified as such.

The work differs from our earlier American Record Labels and Companies in that it is organized by companies or producers rather than by label names. So, for example, you will still find all the information you need on the Black Swan label under the Pace Phonograph Corporation entry, or on the Phono-Cut and Colonial labels under the Boston Talking Machine Company entry. There will be a label index (in addition to general topic and song title indexes) to help you navigate.

Being primarily a business history, the book does not have label illustrations; however, we are looking into the possibility of having a label DVD produced as a stand-alone product at some point, if there is sufficient interest.

 

 

Some Early Record-Pressing Plants

AUBURN BUTTON WORKS (Auburn, NY) — Founded in 1876  by John Hermon Woodruff, as Woodruff’s Button Factory, this  company was renamed Auburn Button Works in the late 1880s. It moved into the Washington Street buildings shown here in 1900. Auburn pressed the 7″ and 9″ brown-shellac Zonophone discs at an auxiliary plant in New York City.

The relationship was severed after Zonophone switched to Duranoid pressings in 1904, and the pressing equipment was moved to Auburn, where the International Record Company (producers of Excelsior, Lyric, et al.) was set up as a recording subsidiary. The company was forced to suspend production of its own records after losing a 1907 patent-infringement suit to Columbia. In the early 1920s the pressing plant was leased to Brunswick, then was sold to the Scranton Record Company in November 1924.

Auburn continued to manufacture other goods after spinning off the pressing business. Its final incarnation was as Auburn Plastics, Inc., which was incorporated on July 1, 1957, and dissolved (after many years of inactivity) on March 24, 1993.

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COLUMBIA PHONOGRAPH COMPANY (Bridgeport, CT) — Columbia’s sprawling Bridgeport complex housed most production operations other than recording. Acquired by the American Record Corporation in 1934, it continued to produce high-quality laminated pressings for ARC’s more expensive labels (Brunswick, Columbia, Liberty Music Shops, et al.), while pressing of ARC’s budget labels remained in Scranton. Conditions in the Bridgeport pressing plant were so bad by the mid-1930s that record producer John Hammond published a scathing exposé and attempted to unionize the workforce.

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VICTOR TALKING MACHINE COMPANY (Camden, NJ) — The largest record-production facility in the United States at the time, the Victor complex was a city unto itself, with its own printing plant, fire department, infirmary, auditorium, police force, docks, and rail line. The view above is from 1916; just twenty years earlier, future Victor founder Eldridge Johnson was building motors for Emile Berliner in a rented shack. The sole surviving structure now houses luxury apartments.

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LEEDS & CATLIN COMPANY (Middletown, CT) — In September 1905, Leeds & Catlin opened this pressing plant in the former Worcester Cycle Company factory, replacing its New York City plant. The move coincided with Leeds’ phase-out of its foil-labeled discs. Three months later, the company announced it had installed fifty additional presses to accommodate the ever-increasing demand for its new paper-labeled Imperial records. By the end of 1905, the Middletown plant was said to have an annual capacity of 150 million discs. This view appeared in a 1906 ad for Radium cylinders, Leeds’ short-lived attempt to re-enter the cylinder market.

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AMERICAN RECORD COMPANY / DOMESTIC / OKEH  (Springfield, MA) — The American Record Company (Hawthorne, Sheble & Prescott) pressed their blue-shellac discs in this building during 1904–1906. Horace Sheble later pressed his Domestic discs here, using the same sort of blue shellac.

Following the demise of Domestic, Otto Heineman took over the plant in early 1918 for his newly launched Okeh label. Unable to keep up with orders for the first several years, Heineman contracted his overflow pressing to at least two outside plants.

In this view, Okeh is sharing space with the International Insulating Corporation, one of Heineman’s many other business ventures. This pressing plant was closed after Heineman opened a more modern facility in Newark, NJ, in 1921.

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BRUNSWICK-BALKE-COLLENDER COMPANY (Jersey City, NJ) — This was Brunswick’s second pressing plant; initially, it used a facility in Long Island City, NY. Brunswick also used the Auburn Button Works facility as an auxiliary pressing plant until November 1924, when the Scranton Button Company acquired Auburn’s pressing plant. Brunswick’s main pressing plant, in Muskegon, MI, opened in 1922. Vocalion’s masters were transferred there in March 1925. The Muskegon pressing plant was closed after the Brunswick and Vocalion labels were licensed to American Record Corporation, and in 1934 Decca Records purchased the largely obsolete equipment, much to its regret.

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STANDARD MUSIC ROLL COMPANY / THE ARTO COMPANY (Orange, NJ) — Employees assemble for a company photo in 1918 at the Standard Music Roll plant, before production of Arto records began (above). The photo was presented to president George Howlett Davis as a Christmas gift.

The Arto pressing plant was housed in a new structure, shown here in a 1919 architect’s sketch (below). Only the two-story structure on the right was actually built. In addition to the pressing plant, it housed Standard’s piano-roll flange factory. Although Arto claimed to operate its own studio, the vast majority of its masters were commissioned from outside sources, including Jones Recording Laboratories, Independent Recording Laboratories, New York Recording Laboratories, and Harry Marker’s H&M Laboratories (see Bell and Arto Records: A History and Discography, 1920–1928, available from Mainspring Press).

SCRANTON BUTTON COMPANY (Scranton, PA) — The largest independent American pressing plant for several decades, Scranton was closely affiliated with the Plaza Music Company / Regal Record Company group beginning in the early 1920s. Some accounts refer to this company in error as the Scranton Button Works.

Scranton sometimes invested in its clients (including National Music Lovers, in which it held a 49% stake) as a means of ensuring their continued business. At the time this view was published in 1924, the company has just acquired the Emerson recording division, which had been split from the radio division (the latter being the ancestor of the present-day Emerson corporation).

The plant was included in the 1929 merger that created the American Record Corporation. It continued to press budget labels for ARC until that company was sold to CBS, which had no use for the facility. Reorganized as the Scranton Record Company in 1939, it barely survived an entanglement with Eli Oberstein’s failed United States Record Corporation before re-emerging as a major independent plant. Capitol Records began purchasing  Scranton stock in 1944, and on March 26, 1946, it bought the company outright.

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NEW YORK RECORDING LABORATORIES (Grafton, Wisconsin) — Owned by the Wisconsin Chair Company (Port Washington, WI), this converted knitting mill on the Milwaukee River housed the pressing plant for Paramount and its many associated labels. It was a relatively primitive operation, and its pressings tend to reflect that. The pressing plant occupied the large structure on the left. Paramount’s now-legendary (and equally primitive) recording studio opened in late 1929, in the smaller building on the right. The studio building was demolished in 1938, the pressing-plant building in the mid-1940s.

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“Pre-Ledger” Starr / Gennett Recording Dates and Locations (1915 – 1922)

“Pre-Ledger” Starr / Gennett Recording Dates and Locations
(1915 – 1922)
By Allan Sutton

 

Much of the Starr Piano Company’s original documentation of Gennett records has survived, beginning with some 1921 sessions. What happened to the earlier materials is anyone’s guess; they’ve been missing for as long as anyone can remember.

In the absence of primary-source documentation, discographers have naturally guessed at recording dates and locations for the “pre-ledger” masters — some quite accurately, many others not even in the ballpark. Good or bad, those guesses have become entrenched as “fact,” and the picture gets increasingly muddled as others take a stab at things. Happily, it’s not a particularly difficult situation to sort out, given the amount of solid information on these records that exists in Mainspring’s archives.

This article is based upon the extensive data relating to Gennett’s 1915–1922 output that was compiled by members of the Record Research group (Walter C. Allen, Len Kunstadt, Carl Kendziora, et al.) and other trusted sources over many decades. The information that appears here comes from their first-hand inspection of the original records, coupled with corollary evidence gathered from release lists and trade-paper reports of the period, plus the occasional dated test pressing. Anecdotal accounts and most published discographies were disregarded, a wise decision that eliminated much unnecessary confusion and misinformation from the outset.

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VERTICAL-CUT MASTER SERIES

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(Left) The original Starr label design. Masters on this issue were recorded in the Richmond studio by Weber’s Prize Band, a Cincinnati group. (Right) A late Starr issue, redesigned to match the new Gennett label, using masters from the New York studio. (From American Record Labels and Companies: An Encyclopedia, 1891–1943, by Allan Sutton & Kurt Nauck)

 
100 SERIES – New York (c. Mid 1915 – Early 1916)

The earliest known Starr master series, from a New York studio. This was not necessarily Gennett’s own facility. Harry Gennett reported in October 1915 that a studio had not yet been opened in Richmond, and he made no reference to a New York studio, which probably explains the series’ abrupt abandonment in early 1916, when Gennett opened his own studio. (Gennett is known to have purchased the Phono-Cut masters, raising the possibility that these recordings might have been made on old Boston Talking Machine Company equipment — an intriguing area for future research.) Popular-song titles in the series are early 1915 – early 1916 publications. The highest numbers identified thus far are 172 (by Byron G. Harlan) and 173 (by an unidentified vocalist), both of which survive as test pressings. An unrelated lateral-cut 100 series was used in the early 1920s for some personal recordings.)

 

5000 SERIES – New York and Richmond, Indiana
(May 1916 – Early 1917)

Introduction of this series corresponds to the opening of Starr Piano’s Richmond studio in early 1916 and the expansion of its recording operation under the management of R. C. Mayer. It marks the first appearance of Richmond-studio masters, which are intermixed with New York recordings. The first (#5000, “Smiles and Caresses,” by the Starr Trio) exists as a test pressing, dated May 16, 1916. The lower-numbered masters were recorded in Richmond by regional artists, including John W. Dodd and Elizabeth Schiller (Indianapolis); John C. Weber’s Prize Band of America (Cincinnati); and Harry Maxwell, Roy Parks, and Harry Frankel (Richmond). Frankel (a.k.a. “Singin’ Sam” in later years) was a Starr Piano Company employee at the time, and he continued to be associated with the company in various roles into the 1930s.

At approximately #5180, the usual New York studio free-lancers begin to appear in this series (including Vernon Dalhart, Arthur Collins, Byron G. Harlan, and Sybil Sanderson Fagan), along with the Richmond-studio artists. The highest-numbered masters for which data is confirmed feature late-1916 song titles. The 5000s were replaced by a new 1000 series in early 1917.

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(Left) The first Gennett label design, introduced in October 1917. The Gennett and Starr labels were produced simultaneously for a short time before the latter was discontinued. (Right) The familiar scroll design initially was reserved exclusively for the expensive Gennett Art Tone series. (ARLAC)

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1000 SERIES – New York (Mid-1917 – Late 1918)

The Richmond studio appears to have been mothballed at this point. Aside from Strickland Gillilan and Weber’s Prize Band (who are known to have performed in New York), the Richmond-studio artists no longer appear in this series. (Commercial recording resumed in Richmond in the summer of 1921; see Special and 11000 series, below.) The first confirmed example of a Starr master being used on a client label appears in this series, on the anomalous Rishell 1509 (a label normally supplied by Pathé, Rex, and Okeh).

The earliest 1000-series masters were released in July 1917, suggesting they were recorded from late April to late May. The Gennett label was introduced in October 1917 and soon supplanted Starr, but the original Starr master series remained in use. Popular-song titles on the highest-numbered 1000-series masters are late 1918 publications, which corresponds with the beginning of Gennett’s conversion to the lateral cut.

PHONO-CUT MASTERS (~ 500 – 1000 Range) – New York (1911 – 1912)

Phono-Cut masters from the defunct Boston Talking Machine Company were reissued on Starr’s early vertical-cut Remington discs. Confirmed examples range from #634 (“Maritana Overture” by Fred Hager’s Band, which was credited to the Colonial Military Band on the original Phono-Cut labels) to #1081 (Massenet’s “Elegie,” by violinist Sylvain Noack). Thus far, we’ve received no reports from reliable sources of Phono-Cut masters having appeared on the Starr label. Starr test pressings exist of several 500-series vertical-cut masters, which are suspected Phono-Cut recordings but thus far have not been confirmed as such.

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EARLY LATERAL-CUT MASTER SERIES

 

(Left) An early lateral-cut pressing from imported Edison Bell masters. (Right) The second incarnation of Starr’s Remington label (apparently a custom product) used masters from a lateral-cut 100 series that was used briefly for personal recordings. The earlier, vertical-cut Remington label used some old Phono-Cut masters. (ARLAC)

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6000 / 6500 and 7000 SERIES – New York  (1919 – 1922)

Gennett’s first lateral-cut master series (6000s and 7000s for 10”, 6500s for 12”), allocated to the New York studio. The earliest were listed in March 1919 for April release, suggesting January–February 1919 (or perhaps very late 1918) as the start of lateral recording.

Gennett ledgers survive for the New York masters beginning with # 7736, which was received in Richmond on January 25, 1922. This series remained in use by Gennett’s New York studio through March 1, 1926, ending at #9999. At that point, a new series was begun at X-1. The X- prefix was changed to GEX- in the autumn of 1926 (with occasional variations, including BEX-, EX-, HAX-, and WEX- that are beyond the scope of this article).

SPECIAL SERIES — Richmond (1921)

A test series, made in conjunction with the reopening of Gennett’s Richmond studio for commercial recording. Confirmed master numbers range from 1 (July 21, 1921) through 16 (September 3, 1921) and include recordings by Harry Gennett, Fred Gennett Jr., Fred G. Mayer, and Harry Frankel, all Starr Piano Company  employees. None are known to have been issued, but a test pressing exists of Fred Gennett Jr’s “Dickey Bean Soup” (which was not assigned a master number).

11000 SERIES — Richmond (From August 1921)

Commercial recording resumed in Richmond on August 20, 1921, at which time a separate 11000 master series was allocated to the studio. The first commercial session was by Homer Rodeheaver and Virginia Asher on August 20, followed on August 24 by the omnipresent Harry Frankel. Gennett documentation survives for all 11000-series masters, although the earliest is rather sketchy.

The Richmond master series (which also covered recordings made in Chicago, Cincinnati, Birmingham, the Grand Canyon, and other locations) continued unbroken to #19997, in January 1939, by which time the company was producing mainly sound-effects and special-use recordings.

Other documented Richmond master series include the K- prefixed series of 1924 (containing a mixture of Ku Klux Klan material; tests for the Vaughan label,and unissued private recordings by Fred Gennett Jr. and other locals); an 11B00 series (not a mistaken entry for 11800) allocated to Vaughan in the mid-1920s; and a 61000 series used for radio transcriptions and other special-use recordings beginning in 1934.

100 SERIES — Richmond (Early 1920s)

Not to be confused with the earlier vertical-cut 100s, this series was used briefly for personal recordings.

85000 CONTROL SERIES — Assigned in Richmond (Mid 1920s)

Not true master numbers, these were “control” numbers assigned to masters obtained from outside sources, including Rodeheaver Laboratories, Marsh Laboratories, and the New York Recording Laboratories. Data on these recordings does not appear in the surviving Gennett documentation.

LICENSED FOREIGN MASTERS (Early 1920s)

Gennett leased foreign masters from Edison Bell in the early 1920s, including recordings by Billy Whitlock, Pamby Dick, Olly Oakley, H.M. Scots Guard Band, and other popular British artists. Most recordings are from the mid-to-late ‘teens, with master numbers ranging from the 100s to 1700s (with a few outliers that might be from other sources), and they usually show an “X” in the wax. Data on these recordings does not appear in the surviving Gennett documentation.

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© 2017 by Allan R. Sutton. All rights are reserved.

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Speed Bump: LPs, 45s, and the Slow Demise of the 78 (1939 – 1951)

Speed Bump: LPs, 45s, and the Slow Demise of the 78
(1939 – 1951)
By Allan Sutton

 

The following is an abridged excerpt from the author’s Recording the ’Forties, which is in development for 2018 publication.

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In early 1939, Columbia Records’ Edward Wallerstein authorized research into a long-playing disc, with the backing of CBS management. CBS has just acquired the moribund label from the American Record Corporation, and Wallerstein was determined to restore it to its former glory.

Wallerstein assembled a first-rate research-and-development group that reported to Peter Goldmark, who attributed his early interest in longer-playing discs to a “sincere hatred” of the phonograph in its current form. Goldmark’s team included Columbia Records’ Jim Hunter, [1] Ike Rodman, Vin Liebler, and Bill Savory; Rene Snepvangers, who was transferred from CBS and charged with developing a suitable lightweight pickup; and Bill Bachman, who was poached from General Electric.

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There was nothing new about 33 1/3-rpm discs (the chosen format), which had been used for sound-track discs and radio transcriptions for a decade. Nor was a fine-groove disc anything revolutionary; Edison had introduced them in 1926, and in the mid-1930’s Wallerstein had witnessed RCA’s testing of the ultra-fine 0.001” (1-mil) microgroove that was to employed. Vinyl, the pressing medium selected by Hunter, was not new either, although it was not yet being used in commercial pressings. What was new was the bundling of those features into a consumer package.

Exhibiting remarkable foresight, Wallerstein ordered that Columbia’s new studios be equipped to record simultaneously on standard 78-rpm masters and 33 1/3-rpm 16″ acetate blanks. The latter were to be held in reserve as a stockpile of masters from which the long-playing discs could be transcribed when the time came.

Development of Columbia’s microgroove disc was well under way when the U.S.’s entry into World War II forced CBS to put the project on hold. Work did not resume in earnest until 1946. Late in the year, engineers demonstrated a long-playing record that unfortunately fell far short of Wallerstein’s expectations.

As costs mounted, CBS president William Paley became increasingly impatient for a launch and ordered Wallerstein, Hunter, and members of the engineering team to meet with him every two months. Every detail was carefully researched, from cutting angles to heated cutting styli, in the seemingly contradictory quest for higher fidelity and longer playing time. After considerable experimentation, which at one point involved recording live gunfire in the studio, the American-made   microphones were scrapped in favor of German models.

Columbia took another important step toward LP conversion in mid-1947, when it abandoned direct-to-disc mastering in favor of tape, using EMI and Ampex equipment. A seventeen-minute 33 1/3-rpm prototype disc, now referred to internally simply as the “LP,” [2] was rejected in the fall of 1947, with orders being given to extend the playing time to twenty minutes or longer.

The playing-time issue was soon resolved, but the LP was facing a more serious impediment in its journey to market. There were not yet any consumer-grade phonographs capable of playing the records. Although the recording technology had been largely perfected by the end of 1947, the development of affordable players had lagged, the same problem that had plagued RCA’s long-playing discs in the early 1930s. In addition to a 33 1/3-rpm turntable, a high-quality permanent stylus and lightweight tone-arm would be required to play the records properly.

After concluding that Columbia’s engineers had neither the time nor the expertise to create such a device, Wallerstein contracted with radio manufacturer Philco to develop and produce the first models. Working closely with the CBS team, Philco’s engineers quickly delivered an inexpensive, single-speed turntable that could be easily attached to the owner’s existing radio or phonograph.

In January 1948, Wallerstein was elected chairman of the board of Columbia Records, the presidency of which then passed to CBS vice-president Frank K. White. By that time, the microgroove LP was approaching its final form, with playing time now extended to twenty-two minutes on a 12″ side. After having kept the project under wraps for so long, Paley and Wallerstein began demonstrating the new records to others within the industry, in an attempt to garner licensing deals. Wallerstein demonstrated the LP to RCA president David Sarnoff in April 1948, in a meeting that did not go well and reportedly left Sarnoff seething. Demonstrations to Decca, and to the Electric and Musical Industries in England, were no more successful.

At the end of May 1948, Billboard reported that CBS executives were still “maintaining complete silence on the entire project” as far as the general public was concerned. That silence was finally broken on June 18, when Columbia hosted a preview of the new records and player for recording-industry executives, during which full technical details were publicly disclosed for the first time. Two days later, the press was given its first glimpse of the LP when Wallerstein demonstrated it to fifty reporters at New York’s Waldorf-Astoria Hotel. Columbia’s initial LP catalog, consisting of 101 records, was unveiled on the same day. Columbia then took its LP show on the road, demonstrating the new records to dealers on nationwide tour that wrapped up in Utah a month later. [3] The records were on sale to the general public by early September.

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Columbia’s LP were pressed in 10″ and 12″ formats (the latter reserved primarily for extended classical works) and retailed from $2.85 for standard 10″ releases to $4.85 for the 12″ Masterworks series. A 7″ LP, retailing for 60¢ and devoted largely to pop material, was introduced in January 1949.

The company had long been stockpiling classical masters in anticipation of the LP’s launch, at first on long-playing acetate transcriptions and later on tape, eliminating the need to piece together extended works from multiple 78-rpm discs. With the recording industry still in the grips of the second American Federation of Musicians recording ban, no new pop material was released. Instead, the pop LPs were cobbled together from pre-ban recordings that had previously been issued on 78s.

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Realizing that there was little patentable about the LP, and that it could succeed commercially only if the format was universally adopted, CBS executives rethought their licensing plans. In June 1948, the company made the LP format freely available to other companies, some of whom returned the favor by giving Columbia their LP pressing business, at least until they were able to retool their own plants. The result was an explosion of interest in the new format by major and minor labels alike. Legal, financial, and logistical issues would crop up, including the need to recalculate artists’ royalty (requiring negotiations with the AFM’s notoriously uncooperative James Caesar Petrillo), a demand by Standard Transcription that Columbia pay double recording rates for material taken from its masters, and the need to quickly supply radio stations with microgroove-capable equipment) but they did nothing to impede development. [4]

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The conversion to LP pressings was a fairly straightforward process. Vinyl and other plastic products were already  supplanting shellac as the favored pressing medium, and many  plants had experience working with the materials. The conversion to high-fidelity microgroove recording appeared to be more daunting, but Audio Record magazine assured its readers (comprising mainly independent-studio owners and engineers) that the transition would be “an easy one from the equipment point of view.” C. J. LeBel outlined the basic steps for recording engineers:

The most important [step] is provision for cutting at micro pitch — in the range of 224 to 260 lines per inch. Probably 224 to 240 lines is the most desirable for most applications. Some equipment already made has provisions for this without change… In other apparatus some change is necessary. An overhead feed mechanism relies on a change of lead-screw for change of pitch. To make this shift, then, it is only necessary to purchase and insert a new lead-screw.

The electrical characteristics are even simpler to achieve… we would use normal transcription recording characteristics. This would be either the NAB standard 16-db boost at 10,000 cycles, or the standard 10-db boost which many studios have found to be their usable limit. Columbia microgroove characteristic is the same as NAB, except that the response is slightly higher below 100 cycles. A simple equalizer will take care of this. For a great deal of the work the difference is negligible, and standard transcription equalization can be used. [5]

As eager as many companies were to adopt the new format, they  were quite ready to forsake the 78 entirely. London, which had added LPs to its line-up in 1949 and 45s in January 1950, took a step back  in April 1950 with its “Shellac Is Not Dead” campaign. Twelve new 78-rpm album sets and twenty new 78-rpm singles were announced, compared with only two 45s and one LP. The campaign was soon abandoned. [6]

Some dealers actively opposed the transition, seeing it as a form of price-cutting and fearing they would be left with a glut of unsalable 78s. Among them was David Krantz, president of the Philadelphia Retail Record Dealers’ Association, and producer of the minuscule Krantz Records label. In early 1949 he launched a campaign against the LP that succeeded only in losing business for his store and antagonizing some Columbia sales executives. His campaign ended abruptly in June 1950, when he and seven other Philadelphia record-store owners were arrested and charged by the Justice Department with conspiracy to fix record prices. [7]

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Krantz and his kind, however, were the exceptions. Despite some initial trepidation, the LP format was quickly embraced by record companies and dealers, in no small part because of its potential for wringing additional profits out of material that had otherwise run its course in terms of sales. The vast majority of early LPs (and slightly later, extended-play 45s) were simply cobbled together from material that had been previously issued on 78s. Sales boomed as customers rushed to replace their old shellac pressings with the quieter, trendier long-playing editions.

Companies’ announcements of their impending LP launches were appearing regularly in the trade papers by late 1948. Some were premature, and there were some false starts. Savoy announced its first LP release in December 1948, dubbed from previously released Errol Garner recordings, then but retreated, not issuing LPs on a regular basis until March 1950. The Bihari brothers announced that Modern Records was about to launch LPs in the summer of 1949, but they did not begin to appear until October 1950. [8] Some record companies undertook the conversion piecemeal, testing the waters with the less-important segments of their catalogs before committing to large-scale LP output. Allegro, which Paul Puner had launched after leaving Musicraft, began by test-marketing LPs for the children’s market; Dial, which was predominantly a jazz label, began with a small group of LP classical albums using leased foreign masters.

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Atlantic, Mercury, and M-G-M took the LP plunge in early 1949, followed by Tempo in May, Decca in August, and a host of smaller labels as the year came to a close. The independent classical labels, in particular, were quick to embrace the LP. Among the earliest to do so was Vox, which began releasing LPs in early May 1949. [9] The albums were produced in two series, retailing for $4.85 for domestic recordings, or $5.85 for foreign recordings licensed from Polydor, its various affiliates, and Discophile Francais. Billboard reported that Columbia Records was giving the company its full cooperation in making the conversion. (Columbia was not being entirely altruistic, having gained Vox’s pressing business in the process.) In November, Vox announced that it was abandoning 78-rpm production entirely. [10] The prestigious Concert Hall Society began with a single “experimental” LP in January 1949, [11] and by the early 1950s it had followed Vox’s lead to become an LP-only line. Several new entrants in the classical field during 1949–1950, including Period and Renaissance, skipped 78s and went directly to LP production.

In response to all of this activity, phonograph manufacturers began turning out multi-speed changers as fast as they could retool their production lines. A February 1949 Billboard article listed dozens of new changers that could play both 78s and 33s. At the entry level were turntable attachments like Philco’s. For buyers flush with post-war cash, there were changers with built-in AM-FM radios, and Westinghouse even offered changer-television combinations that retailed from $625 to $725. [12]

RCA officials offered no public comment on the LP until early 1949, when they countered with what they hinted would be a revolutionary new format. RCA made much of the project’s top-secret status, which it code-named “Madame X,” but leaked enough information to keep the public intrigued. By early January, it was already known that “Madame X” was a small-diameter, 45-rpm disc with matching changer. [13] In February, Audio Record magazine reported,

No technical information has yet been released, but we have collected the available data… X is a thin 7” pressing of pure vinyl. The center hole is large — about 1½ inches in diameter. Maximum playing time is 5½ minutes. Fine grooves are employed, and the playback stylus is 1 mil… So far as we can tell, the recording characteristic is the same as that used on standard Victor records…

The point which has aroused the widest controversy is the speed: 45 rpm. It is rumored that 33 1/3 rpm was tried and discarded… A moment’s consideration will show that for a given diameter, 45 rpm will give 35% higher linear groove velocity than will 33 1/3 rpm. It would be possible to get the same linear groove velocity at 33 1/3 rpm by increasing the outside diameter to 9 ½ inches, which would increase the vinyl cost 82% over the 7 inch size. [14]

A month later, in the same publication, RCA engineer D. D. Cole came forth with a detailed description of the new records and matching phonograph, along with his company’s rationale for introducing them. [15] RCA’s contention was that the myriad problems inherent in recorded-sound reproduction could be solved only with an integrated system. Much attention was lavished on development of the compact changers that would be required to play the new records. Recalling the old premium-scheme phonographs of the early 1900s, [16] they were designed to foil the use of any record other than the 45, although Cole promised that multi-purpose changers were in development. The new record-and-changer combination was touted as the “first in history of the industry to be designed specifically to complement each other” — conveniently overlooking Columbia’s new LP player and RCA’s Program Transcription disc-and-player combination of the early 1930s. [17]

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RCA’s new records and players were introduced to the public with considerable fanfare in April 1949. Cole assured customers that 78-rpm records were in no imminent danger of disappearing, but his wording hinted that they were already becoming an after-thought: “RCA Victor,” Cole declared, “will continue to serve the standard market by making all selections recorded for the 45-rpm system also available on 78-rpm records.” [18] He announced a novel plan to allocate different colors of vinyl to each series: red for Red Seals, black for standard popular, green for country-and-western, yellow for children’s, cerise for rhythm-and-blues, light blue for international, and dark blue for what he termed “popular classics.” Marketing was undertaken on an international scale. Even before the records were placed on sale, RCA Victor sales manager Frank McCall was dispatched to Cuba on the first leg of a seven-week trip to promote the new format to Latin American distributors.

RCA executives had predicted that other record manufacturers would rush to adopt the new format, as they had with Columbia’s LP. But unlike the LP, the 45 embodied some patented features, and RCA initially demanded a licensing fee its use. In addition, the unusually thin pressings, thick raised label area, and oversized spindle holes required the purchase of new presses, or major retooling of existing ones. Both issues were seen as impediments by companies that were already heavily invested in the conversion to LPs.

Despite RCA’s hype, consumers were slow to warm to the 45, citing the lack of selection and other companies’ failure to adopt the format. Many who might otherwise have embraced the new format had already purchased LP players, which could not yet handle 45s.

In response, RCA began offering support to other producers in the form of technical advice or custom-pressing services, and it soon dropped the licensing requirement. Nevertheless, the rapid adoption of the 45 that RCA executives had anticipated failed to materialize. Capitol Records was the only major label to immediately test the new format. [19] By turning the pressing over to RCA, Capitol managed to get a small  selection of 45s to market by April 1949. [20] M-G-M followed several months later.

The smaller producers remained aloof. One of the few to attempt the conversion in 1949 was Gabor Szabo, who had managed RCA Victor’s foreign-record division until 1941,when he left to launch Standard Phono, and had since maintained an on-again off-again relationship with his old employer. In the summer of 1949, he briefly test-marketed an inexpensive 45-rpm disc, pressed in inferior “Websterlite” plastic rather than vinyl, then jettisoned  the idea. Thus, Chicago-based Rondo Records became the first small producer to reach the market with 45s, barely nudging out the even more minuscule Discovery Records for the honor in January 1950. [21]

In December 1949, Billboard reported a “major metamorphosis” in RCA’s approach to the 45 that hinted of sour grapes:

The company is now distinctly cool to the idea or necessity of persuading other diskeries to adopt 45. The reason for the attitude is two-fold. Firstly, RCA has had to go it alone; secondly, the company now figures it has carved out a sizable market for itself in 45, and any diskery venturing into this market would mean a lessening of RCA’s profit therein. [22]

In the same story, it was reported that Decca executives had begun “gauging and checking” the 45-rpm market. Columbia was planning to launch 45s as well. Edward Wallerstein, despite his openly expressed  disdain for the format, gave the go-ahead for Columbia to start producing  45s in late 1949, reassuring customers that his company would make “any record the public wanted.” [23]  London began offering 45s in January 1950, along with the tiny Goldband and Folkstar labels. Decca, having finally completed its gauging and checking, signed on in July, and the 45 finally began to gain some traction in the marketplace. By the mid-1950s, the 45 would become the preferred format for pop singles.

Classical enthusiasts, however, were decidedly cool toward yet another format that required side-changes every five minutes. Columbia executive Edward Wallerstein recalled,

RCA especially spent huge sums of advertising money trying unsuccessfully to convince the public that the 45 was really a good thing for classics. Our policy for advertising was not to compare the products. We were pushing LPs, and there was no comparison… Actually the introduction of 45s didn’t touch the sales of LPs at all. Columbia quickly began to issue single pops records on 45s, which were and indeed still are, the accepted medium for singles. I was amazed when I learned that during the period in which RCA held out against the LP-that is, from June 1948 to January 1950, it lost $4.5 million. [24]

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Trade-paper reports of the period confirmed that Columbia’s classical Masterworks LPs were outselling RCA’s 45-rpm Red Seal sets by a substantial margin. Sales of the 45-rpm Red Seal sets, already hobbled by consumer resistance, were further undermined by RCA’s ill-conceived decision, in June 1949, to place portions of its 78-rpm catalog on “clearance sale,” with discounts ranging from forty to fifty percent. Dealers reported that the largest sellers by far were 78-rpm Red Seal album sets, undercutting  demand for the more expensive, albeit far less bulky, 45-rpm versions.

After taking a loss on record sales in 1949, RCA finally capitulated and began preparing to produce its own LPs, becoming the last major label to do so. The impending arrival of a three-speed RCA changer was announced in early December 1949. On January 4, 1950, the company announced that it was making its classical library available in LP format; pop LPs followed several months later. Pressed in better material than the Columbia LPs, and featuring attractive album-cover artwork in place of Columbia’s boilerplate “tombstone” design, they were an immediate hit with dealers and customers alike.

The proliferation of new formats and adoption of the microgroove standard had been unsettling for many small producers. With standard 78s still selling in large numbers, and no clear winner yet in battle between LPs and 45s, prevailing wisdom was that it was essential to release recordings in all three formats, an expense that many smaller producers could not afford. As early as November 1948, Allegro president Paul Puner had written the Department of Commerce, requesting their intervention in an increasingly chaotic situation. His request for standardization was flatly declined by Assistant Secretary Thomas Blaidesell, who advised, “We can appreciate the present difficulties facing your industry, but do not feel, operating under a free economy as we do, that this department could intervene in situations of this kind unless directed to so do by law.” [25]

The same uncertainty plagued the jukebox industry. J. P. Seeburg’s vice-president, after conducting an extensive study of the situation, observed,

“The Battle of the Speeds,” a highly controversial subject with the public, has, apparently, been equally confusing to the record manufacturers themselves and it, therefore, becomes a very delicate and speculative issue for those of us who are on the outside observing the internal turmoil within the record industry.” [26]

He concluded that the LP was not suitable for jukebox use, but he was enthusiastic about the 45, praising its quality as “so far superior [to 78s]  that it is really amazing.” In addition to the 45’s obvious strengths, he liked the increased playing time over the standard 10” 78, which would he thought would encourage  jukebox operators to stock short classical pieces — a market he foresaw (quite incorrectly, it turned out) as potentially lucrative. Nevertheless, Seeburg announced that it had no immediate plans to introduce a 45-rpm machine.

Others in the jukebox industry shared Seeburg’s wait-and-see attitude. At the end of 1949, executives at Wurlitzer, AMI, and other jukebox manufacturers were still expressing concerns over whether the format would be widely adopted by other companies. Lester C. Rieck, sales manager of H. C. Evans & Company (the manufacturer of Constellation jukeboxes) told Billboard,

If this record is universally accepted by the record-playing public, then without a doubt a large library of selections will be made available. When this time comes, and only then, will the 45-rpm record prove to be a money-maker for music-machine operators… It is going to take time, possibly years, to completely outmode the playing of 78-rpm record. [27]

A Rock-Ola executive cited difficulties in adapting its mechanisms to the new discs. “We have run into so many difficulties in adapting them to our phonograph,”  he reported, “that we have just about shelved the idea for the present.” An Aereon official, although enthusiastic about the new discs and their potential, admitted that his company was not actively engaged in designing a machine to play them. [28].

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But when multi-speed jukeboxes finally began reaching the market in 1950–1951, the 45 was vindicated as a medium for popular music. Jukeboxes proved to be ideal demonstrators and salesmen for the little records, and demand for 45s soared. By the early 1950s, all of the major labels, and a rapidly growing number of smaller ones, were offering pop releases in both 78- and 45-rpm form. The tipping point would come in mid-decade, when 45s outsold 78s for the first time.

 

References

 

[1] Hunter had been part of the RCA team that developed Victrolac plastic pressings in the early 1930s, which originally were intended as movie soundtrack discs. RCA engineer F. C. Barton first publicly disclosed the details at the Spring 1931 meeting of the Society of Motion Picture Editors.

[2] CBS trademarked the LP name but failed to aggressively protect it. Eventually, it was dtermined that the term had slipped into generic usage, and CBS lost claim to it.

[3] “Firm Sets Exhibit of New Records.” Salt Lake Tribune (July 11, 1948), p. 10.

[4] “Standard Yelps When Col. Cuts LPs from Ordinary Disks Sans Double Rate.” Billboard (October 9, 1948), p. 19.

[5] LeBel, C. J. “Microgroove in Your Studio. Part 2, Equipment Requirements.” Audio Record (February 1949), p. 3. Le Bel was vice-president of Audio Devices, Inc., a major supplier of blank recording discs and tape.

[6] “London Insists Shellac Is Live.” Billboard (May 6, 1950), p. 22.

[7] “U.S. Dragnet Snares Eight Philly Firms.” Billboard (Jun 10, 1950), p. 11.

[8] “Modern Adds 33 to LP Disk Line.” Billboard (Oct 28, 1950), p. 16.

[9] “Vox Waxery Hits LPs Heavy Next Mo.; 8–10 Disk Starter.” Billboard (Apr 30, 1949), p. 18.

[10] “Vox to Drop 78s, Use LP Exclusively.” Billboard (Nov 12, 1949), p. 18.

[11] “Concert Hall 1st Indie with LP.” Billboard (Jan 8, 1949), p. 14.

[12] “Mfrs. Hustle to Produce Combos Handling Different Speeds; Much Blueprinting.” Billboard (February 26, 1949), pp. 18, 115.

[13] “RCA’s New Phono System.” Billboard (January 3, 1949), p. 13.

[14] “Report on ‘Madame X,’ RCA Victor’s New 45 RPM Record.” Audio Record (February 4, 1949), p. 4.

[15] Cole, D. D. “The How and Why of RCA Victor’s New Record Player.” Audio Record (March 1949), pp. 1–3. Cole was chief engineer of the RCA Victor Home Instrument Department.

[16] These were phonographs that were equipped with special features (usually oversized spindles) that prevented their use with standard records. Dealers sold them very cheaply, or even gave them away, knowing they would make their profit on the matching records. Details of these operations came be found in the author’s A Phonograph in Every Home (Mainspring Press).

[17] Program Transcriptions were the first commercially produced 33 1/3-rpm discs and could be played only on specially equipped RCA machines. One of Edward Wallerstein’s first orders, upon his arrival at RCA, was that these money-losing products be discontinued.

[18] Ibid.

[19] “Capitol Records Out with 45 R.P.M. Music System in April.” Cash Box (Feb 19, 1949), p. 4.

[20] Capitol’s initial 45-rpm offerings were classical, using material licensed from Telefunken in Germany. Pop 45s were added later in the year, making Capitol the first company to offer the same material in all three speeds.

[21] “45’s for Rondo, Discovery Firm.” Billboard (Jan 7, 1950), pp. 11, 35.

[22] “RCA Sets 3-Speed Plans.” Billboard (December 10, 1949), pp. 14, 41.

[23] Ibid., p. 41.

[24] Wallerstein, Edward. “The Development of the LP.” High Fidelity (April 1976).

[25] “Commerce Dept. Passes Buck on LP Plea to FTC.” The Billboard (December 4, 1948), p. 23.

[26] “Seeburg Analyzes ‘45’ Disks — Believes Subject Vital to Industry’s Future.” Billboard (December 10, 1949), p. 15.

[27] Weiser, Norm. “Juke Makers Eye ‘45’ Wax; Availability Is Chief Factor.” Billboard (December 17, 1949), p. 17.

[28] Ibid.

 

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© 2017 by Allan R. Sutton. All rights are reserved.

Recollections of the New Jersey Phonograph Company by Victor Emerson and John Bieling

Recollections of the New Jersey Phonograph Company
By Victor Emerson and John Bieling
Introduction by Allan Sutton

 

Chartered on February 19, 1889, as a licensee of the North American Phonograph Company, Newark-based New Jersey Phonograph was one of the earliest producers of cylinder recordings for entertainment purposes. Officers at the time of its founding included George G. Frelinghuysen (president), N. M. Butler (vice-president), and William L. Smith (general manager). In 1892, Smith was replaced by Victor Hugo Emerson (later of Emerson Records fame), who also served as the company’s recording engineer.

At the time of the company’s launch, the phonograph was being marketed primarily as a dictation machine, with music an afterthought; Edison didn’t begin making musical records for sale on a regular basis until May 24, 1889. New Jersey officials, however, reported difficulties in placing the machines with businesses. In May 1890, William Smith noted that the company was encountering organized opposition from stenographers (who feared losing their jobs to a mechanical contraption), and that many business leases were not being renewed.

The company would prove to be far more successful in the nascent entertainment field. The Phonogram for June–July 1891 listed New Jersey as one of the concerns “active in the securing of musical selections,” and the company itself confirmed in 1892 that it was making original recordings. The Phonogram for December of that year devoted a full page to portraits of New Jersey Phonograph recording artists, who included Will F. Denny, George J. Gaskin, John P. Hogan, Russell Hunting, Len Spencer, and George Washington Johnson.

Following a disastrous fire in the winter of 1892, New Jersey Phonograph moved its offices and studio to more picturesque quarters in a loft above the Armour meat-packing plant at 87–89 Orange Street in Newark. Banjoist Fred Van Eps, who made his earliest known recordings there, recalled, “They had the hams and carcasses downstairs and the records upstairs.”

On February 16, 1893, New Jersey Phonograph was reorganized as the United States Phonograph Company, although it continued to advertise under the New Jersey banner well into the year. [1] Frelinghuysen and Emerson retained their positions and were soon joined by George E. Tewksbury and Simon S. Ott, who had previously been associated with the Kansas and Nebraska Phonograph companies.

Detailed histories of these and all the other North American Phonograph sub-companies, and their successors, will appear in American Record Companies and Producers, 1888–1950, coming in 2018. In the meantime, here are the recollections of two men who were there — recording engineer Emerson, and singer John Bieling.

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Victor Emerson
Speech at the American Graphophone Company’s 25th Anniversary Celebration (Waldorf-Astoria Hotel, New York – May 15, 1912)

.The real birth of the musical record business took place in New Jersey. The promoters of the enterprise, in those early days, believed the real commercial value of the phonograph or graphophone lay in its commercial features. [2] I know I was hired by a concern to take charge of the dictaphones [3] they had out at that time, and I was asked by Mr. Charles Cheever to make a report upon the subject, and take a week to do it and not to be afraid to tell the truth about the situation. I thought that with a week’s practice I would be able to tell the truth about it and make my report to Lippincott and Cheever. It was an adverse one, and I know that I lost my job the next day. [4]

I then went to work for the New Jersey Phonograph Company and, with my fair exper­ience with the dictaphone, I  thought that to keep my 15 dollars a week coming in I had better try to get them started on musical features. I was very busy “jollying” capitalists for about a week and figured it would cost about 15 dollars to try the stunt.

The Board of Directors consisted of Nicholas M. Butler (now President of Columbia College), S.S. Batten, President of the First National Bank in Newark, N.J., and George Frelinghuysen. They held a Directors’ Meeting and held that a 15 dollars risk was too great! I told them I would pay the 15 dollars if we lost. They asked me to put up the 15 dollars. I didn’t have 15 dollars, but told them they could take it out of my pay if things went wrong! That was a sure bet because. If it went wrong, I’m sure I would have lost my Job and I would have been in 15 dollars anyway!

They finally consented and I set up ten machines on Market Street, beside the Prudential Building, which they were about to tear down at that time. Just as I had finished setting up the ten machines I heard the most lovely music playing out in the street. The tune was “The Boulanger Patrol.” It was being played by a “mud-gutter band” of four pieces.

I asked the “orchestra leader” to come up in my office as I wanted to talk business with him. He had, evidently, never talked with a real businessman before and was very much embarrassed, but he finally said that he did not want to do that kind of business as he was making money in “the legitimate field” and he did not think it would be worth his while, but I told him that we were “sports,” and he could play sitting down on chairs instead of kicking the “bouquets” in the streets! And he finally said he would play for 3 dollars a day for four men.

All phonograph men are economists — if they were not, they would not be in this business, and so I “Jewed” him down to 50 cents and closed the contract! He played all day, and we made about 2,000 records. These cost us nothing because we got the “blanks,” on credit, from the Edison Works, and we never paid our bills — neither did anybody else — it was merely a habit at that time! I’m sure that the people who bought them from me never paid for them! To my knowledge, there never was a musical record sold before that time, [5] and so we held many “conflabs” and figured out what profits we had to make on those 2,000 records, consi­dering the large investment of 3 dollars!

As I said, they were about to tear down the Prudential Building and a man came over and said it would be a good scheme if I could exhibit a Phonograph over in the Prudential place. He was sure I would make some money out of it. I told him it was an expensive thing to do and he acknowledged it. But finally we rented the place at a cost of about 60 dollars. “Now,” he said, “What about records?” I told him we had some “John Philip Sousa Band” records, that we had made at a very large expense, and that we could sell them at 2 dollars, meaning 2 dollars per dozen. And he said, “All right, here is 24 dollars for twelve!” Well we sold all those records at, practically, 2 dollars and now the great question that concerned us was how to stock them.

I got the Manager to consent to give me 5 dollars of that 24 dollars and let me buy a cabinet. I went to a junk store and bought a second-hand kitchen closet. It had a nice, large, fat chop in it, which quite considerably increased the assets of the Company! At the same time gave us something to eat — if the worst came to the worst! The only other expense was 10 cents for chloride of lime; and we stocked those records. I thought it was fun to have a “Grand Concert” up in my office, and when the stock got low, I said to Mr. Smith we had better make some more. He asked “How many have you got left?” and I said “Six.” He said, “Well, gracious me, wait till we sell them all!”

The next great artist we had was George W. Johnson, the composer of “The Whist­ling Coon” and “The Laughing Song,” and I think that the phonograph companies have made more money on those two records than on any other two records in their catalogues. [6] I con­tracted with Johnson to sing at 25 cents a song and kept him busy all day and all night. But the price of whiskey went up at about that time, as you will remember, and it was the same problem then as now, you must give a man sufficient money so that he can live and have the necessities of life. So George “struck,” and I had to bow to the yoke!

Our next artist was [George] J. Gaskin. He was the leader of the Manhattan [sic: Manhansett] Quartet. He, very fortunately, broke his contract just as we were perfecting our duplicating machine. I want to say, by way of diversion, that this duplicating machine was originally invented by Frank Capps. He used to go in a shop parlor, in Chicago, borrow a record, take it home and duplicate it, and would return the other record, but in another color! That looked sus­picious to us and we traced him up, and found him climbing telegraph poles near Pretoria, Illinois! We bought him out and started him manufacturing duplicating machines for us.

But what I want to say about Gaskin is that he told me, one day, that he had a new quartet and that he was going to put it on the market and bust our business. Says he, “The very name will do it!” And I asked, “What name?” and he said, “The Mozart Quartet.” “Mozart, you know,” he added, “was a great musical “‘moke.’”

Well, gentlemen, from that beginning we ran into a business of probably 500,000 records per year in a short time, and I  would have done a large and profitable business were it not for the fact that Mr. Easton [president of the Columbia Phonograph Company] started in about that time and used to buy records from me and scooped up all my new customers with my own records. [7] The only thing that kept us alive was that the Columbia Phonograph Company actually did pay its bills and, at that time, it was about the only company that did.

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John Bieling
From “Reminiscences of Early Talking Machine Days” (The Talking Machine World, April 15, 1914)

Some twenty-two years ago I belonged down in the old Fourteenth Ward — born and raised there; around Spring Street and the Bowery. Four of us fellows used to “barber shop” on a Saturday night and Sunday, and by constant practice our voices blended in great shape in the real thing — good, old fashioned melodies and sentimental ballads. The quartet at that time was George J. Gaskin, Joe Riley, Walter Snow and myself. We called it the Manhansset Quartet. In 1892 we had been working together about a year, when one day Gaskin told us about a man named Emerson who was manager of a concern over in Newark, N. J., called the United States Phono Co., [8] who wanted a good quartet to make some records for him.

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1892

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All of us fellows worked in the day time and did our quartet work evenings. I was making stained glass windows at the time and never thought of making a regular profession of singing. Gaskin had to do some tall talking to persuade us to go over to Newark and work till all hours making these records. I assure you we were a pretty nervous quartet. The first time we went there we knew nothing of what was expected of us, but we took a chance.

Over the ferry, the train brought  us into Newark and Gaskin steered us into a loft over some meat packing house about 50 by 100 and 20 feet, littered with machine boxes and barrels in every state of shipping and handling piled up everywhere. [9]

We at last got ready to make our first record, and I assure you a funny sensation came over all of us. They had about nine horns all grouped together, each one leading to a separate machine connected with a piece of rubber hose. The operator then put the soft wax cylinders on the machines and let the recorder down and then said “All right, go ahead.” I assure you I almost forgot to sing when I heard the sizzling noise coming out of the horns. However, we got through with that round fairly well, considering our nervous state, and after that we began to make some records and they sounded pretty good. Well, that was the first time I got real money for singing and I felt like a millionaire going home that night.

We worked contentedly along these lines for about a year, in the meantime holding down my job at my trade during the day. All was serene. When — crash — someone invented a dubbing machine, which meant that they could make any amount of records from a master record, and we could see fewer engagements coming our way with this new scheme.

It certainly gave us a shock when we discovered that this new idea meant that one “master record” could be used to make duplicates until the wax wore out. This is how it was done: They built a machine with two mandrels, one under the other; on one they would put the cylinder with the song on, and on the other a blank cylinder; then start the machine and throw the sound from one to the other without the services of the quartet. It was tragic, but, like all labor-saving devices, it gave birth to a greater field of work to develop records in. Where we formerly sang the same song forty times, now we sang forty different selections, satisfying the rapidly growing market for “canned music.”

By this time our success as a quartet was quite famous, and we worked for all the record making companies then doing business. About this time, say 1895, we used to go over to Philadelphia and sing about once a month for a man named Berliner, a quiet, modest little German, who had us work in his little attic workshop and register our selections on a flat matrix…

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[1] Not to be confused with the much later U.S. Phonograph Company (Cleveland), the manufacturers of U-S Everlasting cylinders.

[2] Emerson here is referring to the phonograph’s use as a dictating machine, rather than as entertainment device. Each use  had its advocates, who often worked at cross-purposes during this period. The Texas Phonograph Company went so far as to ban any demonstrations of the machine’s musical capabilities in its Dallas offices and show-room, for fear of driving away potential business clients. Those wishing to hear a tune (for a fee) were directed to the company’s separate phonograph gallery, in an adjacent building.

[3] This is a generic reference to phonographs intended for business dictation, rather than the actual Dictaphone machine. “Dictaphone,” with a capital “D,” was not registered as a trademark until September 1907, by Columbia.

[4] The events referred to in the opening paragraphs occurred during early-to-mid 1892. Emerson resigned from United States Phonograph (New Jersey’s successor) in January 1897 to accept a recording engineer’s position with Columbia. Several associates followed him, helping themselves to some U.S. masters on their way out.

[5] Emerson is mistaken here. Edison had been selling musical cylinders since the late spring of 1889, followed by Columbia in early 1890. The reference to “2,000 records” is to individual copies, not the number of titles recorded.

[6] A pioneering African-American recording artist, George Washington Johnson’s main recorded repertoire consisted of approximately a half-dozen songs, which he repeated for numerous companies well into the early 1900s. Although Johnson’s records were very popular, it is unlikely that sales ever approached this level, given their relative scarcity today as compared to other surviving records of the period. Unfortunately, sales figures do not exist that could prove or disprove Emerson’s claim. Johnson didn’t compose “The Whistling Coon” as Emerson states, but he recorded it so often that the song became inextricably linked to him in the public’s mind.

[7] Emerson is referring here to master recordings, which Columbia purchased and duplicated for sale under its own brand. The copying of other companies’ recordings (done legally in this case, but not always in others) was a common practice during the brown-wax era.

[8] Successor to the New Jersey Phonograph Company. At the time the Manhansett first recorded, the company was still operating under the original New Jersey name.

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VICTOR EMERSON went on to serve long and well as Columbia’s chief recording engineer and a key figure in the development of the Little Wonder record. He resigned from Columbia in 1914 to launch the Emerson Phonograph Company, which despite its initial success, was bankrupt by 1921. Forced out in the reorganization that followed, Emerson retired to California, where he died on June 22, 1926.

JOHN BIELING, although he never attained any great popularity as a soloist, continued to record prolifically as a member of various studio ensembles, including the Haydn (a.k.a. Edison Male) and American (a.k.a. Premier) quartets. After experiencing throat problems in 1913, he gave up singing to work as a traveling Victor salesman, then opened his own record store. Beginning in 1946, he hosted an annual reunion of pioneer recording artists. He died on March 29, 1948.

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Annotations ©2017 by Allan R. Sutton. All rights are reserved. The Emerson and Beiling excerpts are in the public domain and may be freely reproduced.

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Boston Talking Machine Company and the Little Wonder Phonograph (1910 – 1913)

 Boston Talking Machine Company and the Little Wonder Phonograph (1910 – 1913)
By Allan Sutton

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When the Boston Talking Machine Company introduced its Little Wonder phonograph in 1911, Little Wonder records were still three years in the future. Little Wonder phonographs and discs were unrelated, the products of two entirely different companies.

Boston Talking Machine was launched in the spring of 1910 by  Josiah B. Millet (an acoustic engineer, inventor, and publisher of The American Business Encyclopaedia and Legal Advisor) and was financed largely by Henry and Henrietta Whitney. Millet assembled a stellar staff, including George Cheney, formerly of Zonophone and Sonora (recording engineer); Louis Valiquet, formerly of Zonophone (consulting engineer); Loring Leeds, formerly of Leeds & Catlin (general manager); and Fred Hager, formerly of Zonophone (musical director). Isaac W. Norcross was also briefly associated with the venture but severed the relationship in August or September 1910. The company produced Phono-Cut discs, the third American vertical-cut label to be introduced (preceded only by Sonora and Sapphire).

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Boston Talking Machine’s records were marketed by the Phono-Cut Record Company beginning in early 1911. The Colonial Phono-Cut, a short-lived (and now quite rare) single-sided variant, used Phono-Cut’s master numbers for its catalog numbers. It was no bargain, at just a nickel less than its double-sided sibling.

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Boston Talking Machine’s Little Wonder phonograph was a compact device with cast-iron base and a reproducer that could be rotated to play either vertical- or lateral-cut discs. The tonearm terminated within a small pivoting external horn, from which the sound was reflected.

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Boston Talking Machine’s Little Wonder phonograph, with the reproducer in vertical-cut position (from Tim Brooks & Merle Sprinzen’s Little Wonder Records and Bubble Books, Mainspring Press). The ads are from 1912 (middle) and 1913 (bottom), the latter just before the name was changed to Wondrola.

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Around June 1913, for reasons that remain undiscovered, the Little Wonder phonograph was renamed Wondrola. The change had nothing to do with Little Wonder discs (a Columbia product that would not be introduced or trademarked for another year) but coincided with Boston Talking Machine’s growing  financial troubles. The company had discontinued recording in early 1913, and during the summer it lost its largest retailer with the closing of Chicago’s O’Neill-James Company. On October 2, Boston Talking Machine  was placed in receivership. According to Henry Whitney, the company was “financially embarrassed and unable to meet its obligations.”

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Around June 1913, the Little Wonder machines began to be marketed under the Wondrola name. By then, Boston Talking Machine was failing financially and just a few months away from being placed in receivership.

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Charles E. Whitman purchased Boston Talking Machine’s assets in January 1915, for $30,000. The Phono-Cut masters were sold to the Starr Piano Company’s Fred Gennett, who reissued selected titles on Remington, a short-lived, inexpensive side-line to Gennett’s Starr label. Contrary to some hobbyists’ accounts, the Keen-O-Phone Company did not acquire or reissue Phono-Cut masters.

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A c. 1915 Remington disc pressed by the Starr Piano Company (Gennett) from Phono-Cut masters. (Kurt Nauck collection)

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In November 1915, the remaining Phono-Cut pressings were sold to the Wonder Talking Machine Company (New York), a newly formed venture headed by former U-S Everlasting executive Harry B. McNulty. The company issued a catalog of long-deleted Phono-Cut discs in April 1916, which retailed for just 25¢ each (40¢ less than the original list price), but its main offering was a new line of  Wondertone lateral-cut phonographs:

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References

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Blacker, George, et al. Phono-Cut research materials and discographical data (unpublished; Mainspring Press collection).

“Boston Concern in Trouble.” Music Trade Review (Oct 11, 1913), p. 48

Boston Talking Machine Co. “Sales Bulletin” (1913).

“Boston Talking Machine Co. Affairs.” Talking Machine World (Dec 15, 1913), p. 18.

“Boston Talking Machine Co. in Hands of Receiver.” Louisville Courier-Journal (Oct 3, 1913), p. 6.

“Buys Boston T.M. Co. Assets.” Music Trade Review (Nov 13, 1915), p. 49.

“Court Confirms Sale.” Music Trade Review (Feb 1915), p. 74.

“Geo. K. Cheney to Boston.” Talking Machine World (May 15, 1910), p. 14.

“Issue an Interesting Catalog.” Talking Machine World (Apr 15, 1916), p. 60.

“L. L. Leeds Resigns as Manager.” Talking Machine World (Sep 15, 1913), p. 19.

“New Company being Organized.” Talking Machine World (Mar 15, 1910), p. 14.

“Pioneer in the ‘Talker’ Field—The Achievements of L. P. Valiquet Constitute a Veritable History of the Industry.” Talking Machine World (Mar 15, 1920), p. 155.

“Represent New Line.” Talking Machine World (Jan 15, 1913), p. 21.

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© 2017 by Allan R. Sutton. All rights are reserved.