The James A. Drake Interviews • Rosa Ponselle Discusses Her Recordings

ROSA PONSELLE ON HER RECORDINGS
An Interview by James A. Drake

.

(G. G. Bain Collection, Library of Congress)

.

.

Do you recall when you made your very first recording?

Don’t ask me about dates because I’m terrible at them, but I remember being given a contract by the Columbia company around the time I made my Met debut.  No, it was before my debut—I’m pretty sure it was before it because I made the recording in the spring, and my debut with Caruso in Forza del destino was in the fall, in November [1918].

 

So you were still in vaudeville with [your sister] Carmela when you made the recording?

No, we were “on strike” from the Keith Circuit in 1917, or that’s what we told [Keith Circuit booker] Eddie Darling at the time.  But Romano Romani, whom I credit with “discovering” me, was an arranger and conductor for Columbia, and he and my so-called manager, [William] Thorner, convinced me to accept a contract from Columbia rather than Victor.  What I didn’t know until a few years later, when I did go with Victor, was that they had wanted me from the time I made my Met debut.  After my debut was a sensation, as the critics called it, Victor wanted to offer me a big contract and have me record arias and duets from Forza with Caruso.

.

Before the name change: Rosa and Carmela Ponzillo in vaudeville
(New York Clipper, August 8, 1917).

Carmela (left) and Rosa Ponselle (center) with Rosa’s secretary, Edith Prilik.
(G. G. Bain Collection, Library of Congress)

.

Were you at all aware of Victor’s interest when Columbia wanted you to sign with them?

No, but I should’ve been because [Columbia] really rushed the contract through, and then had me make this test record.  Some of my friends said I should have Thorner try to see if Victor would take me, but he gave me this song and dance about how if I went with Victor I would just be a “beginner” and wouldn’t get much to record, but that at Columbia I would be “the queen” and would be their big star.

 

Do you remember the title of your test recording for Columbia?

Sure.  “Pace, pace mio Dio,” with Romani accompanying me at the piano.  That would have been in the spring of 1918, maybe March or April.

 

Where were the Columbia studios in New York City, where you made your recordings?

It was on the top floor of a new building, the Gotham, near Central Park.  It was a beautiful new building, and the studios obviously were brand-new, too.  I think there were four studios that took up that whole top floor.  I know it was at least twenty-four stories, that building, and the studios were on the top floor.

.

____________________________________________________________________________________________

Watch Ponselle and Romani recording in the Columbia studio
(from the Library of Congress):
.

____________________________________________________________________________________________

.

Describe the process that making those recordings involved.

Well, there was just a small orchestra for accompaniment—mainly brasses and reeds, and these special [Stroh] violins that had a nickeled horn, like a curved megaphone, instead of a wooden body.  Those odd-looking violins were made just for recording purposes because their horns were fastened to a metal bridge, which made them very loud compared to a real violin—but they sounded awful!

 

How many were in the accompanying band, if you recall?

Maybe ten or a dozen players at most for vocal recordings.  They were on bleachers, I guess you could call them, a few feet above the floor.  The bleachers were shaped like a half-moon, so that the instruments were pointing toward the horn.  I remember that there was no player right behind me when I was singing.  The players were at my left and right, but with no one behind me because the sound of their instrument would have been right in back of my head.

 

When you were making a recording, could you see the recording machinery and the person who was running the equipment?

No.  All of that was behind a wall.  There was a little window in the wall so that the man directing the recording where the singer and the orchestra was could communicate with the people running the equipment.

.

Ponselle with Romano Romani (G. G. Bain Collection,
Library of Congress)

.

Was there a signal that someone gave to start the recording?

At Columbia, that was Romani’s job.  He would get a hand signal through the little window that I was just describing, and he would raise his baton and the recording would begin.  Now at Victor, I remember a buzzer that was used as a signal to start the recording.  That was before the microphone came in, of course.  After that, there was a system of lights, kind of like traffic lights.  The red light meant “stand by,” and the green one meant that the recording machine was already going.

 

Do you remember any directions you were given about how to sing into the recording horn?

Oh, that damned horn!  It was a real ordeal having to make a record with that horn, especially if you had a good-sized voice like mine.  You had to sing every note at almost the same volume—so if the score called for a pianissimo, you couldn’t sing it because the recording machine would barely pick it up.  You couldn’t sing too loud, either.  If you did, they [i.e., the recording engineers] said that it would “blast” the groove and ruin the record.  So anything forte, especially fortissimo, had to be sung by looking upward so that some of the sound wouldn’t do directly into the middle of the horn.  Or they would tell you to take a step back from the horn right before you would sing a note fortissimo.

.

“[Thorner] gave me this song and dance about how…at Columbia I would be ‘the queen’ and would be their big star.”

.

Both you and your sister Carmela were offered Columbia contracts, correct?

Yes, they wanted to capitalize on our reputation in vaudeville.  We were one of the top acts on the Keith Circuit before I went to the Met, and our act consisted of fifteen minutes of mainly duets that I had done the arrangements for.  Three that always got us huge ovations were our duets of the Barcarolle from Tales of Hoffmann, “’O sole mio,” and “Comin’ thro’ the Rye.”  We recorded those for Columbia, and they sold well.

 

What is your opinion of your Columbia recordings?  Are there any that you remember especially well?

Well, those duets with Carmela, and another one from our vaudeville act, “Kiss Me Again,” which was my solo.  That record turned out pretty well.  One that didn’t like was the “Casta diva,” which I had to sing at a horrible tempo and with none of the dynamics that I used in the opera house.  I just thought of another duet recording that I liked:  the Trovatore “Mira d’acerbe lagrime” and “Vivrà! contende il giubilo!” which I made with Riccardo Stracciari.  My God, what a voice he had—just like a shower of diamonds!  Now, of all of the solo opera arias I made for Columbia, I consider the “Selva opaca” from William Tell to be the best one.

.

The Ponselle sisters’ early Columbia output included selections they had featured in their vaudeville and concert performances.

..

Was it hard for you to leave Columbia after being so successful with them, and go to Victor?

It was bittersweet, I would say.  The men at Columbia were so nice to me—they really did treat me like “the queen,” just as Romani and Thorner said they would.  And it was bittersweet because although I made a lot more money at Victor, Caruso had died two or three years earlier, so I never got to record with him.

 

Did Carmela audition for Victor with you?

No, she stayed with Columbia.  And by the way, I didn’t “audition” for Victor.  I was at the Met by then, and Victor did everything they could to get me to sign with them.

 

What do you remember about your first Victor recording sessions?

Well, the ones that were done with the horn and the small orchestra for accompaniment were made in their Manhattan studios.  When the microphone came along and everything was electrical, I made a lot of my records at this church that Victor had converted into a recording studio in Camden, New Jersey.  The acoustics of that church were ideal.

.

From the “1930” Victor catalog (published November 1, 1929). Of Ponselle’s acoustically recorded issues, all but #6437 had been deleted by the time this catalog appeared.

.

When the electrical-recording process was introduced in 1925, do you recall how different it felt to make a recording with the new technology?

Oh, yes!  It was like night and day.  The orchestra was much, much larger, and they used regular instruments—real violins, in other words—and you could have a good-sized chorus and a pipe organ if the music you were recording called for them.

 

You made a number of recordings with a chorus, and one of your fan’s favorites is “La vergine degli angeli” with [Ezio] Pinza.  Do you consider that one of your best electrical Victor records?

No—it’s one of my least favorites.  My part, that is, not Pinza’s.  He sings beautifully on that record.  What I don’t like about it is that somebody in the control room turned up the volume on my microphone.  It’s a prayer, so it’s supposed to be sung piano—but because of the way they turned up the volume on the microphone when I was singing my part, it’s way too loud, nothing like a prayer would be sung.

.

Ponselle made her radio debut on the first Victor Hour broadcast of the 1927 season. (Radio Digest Illustrated, January 1927)

.

How about your Forza trio recordings with Martinelli and Pinza?  Do you like those Victors?

Yes, they’re all right.  The blend of the voices turned out well.

 

Of all the duet recordings you made for Victor, the “Tomb Scene” discs from Aida with Giovanni Martinelli are prized by everyone who has heard them.  Is it true that you didn’t like them and that Martinelli had to convince you to allow them to be released?

That’s true, yes.  There again, the balance between our voices was wrong.  We recorded those duets twice, you know.  The first time was with the horn, and I wouldn’t let those be released because we were both too loud and the pace was too fast.  It’s like one of the Columbias that I made with that damned horn, the “Vergine degli angeli” with Charles Hackett.  He was an excellent singer—not the most beautiful voice, but a real artist—yet the recording was just awful.  It was all too loud, no subtlety at all.  The same with those first “Tomb Scene” recordings that I made with Martinelli and that damned horn.

When Victor persuaded us to re-record those duets after the microphone came in, the sound was much better, of course, but I thought the balance between our voices was still off, so I said I wouldn’t go along with putting them out.  Finally, Martinelli persuaded me to okay them.  He said, “Look, Rosa, the public will understand.  You sing so beautifully and your voice sounds just like it does on the stage.”  I could never say no to Martinelli, so I went along with him and let them be released.  When I hear them now, I’m glad I did.

 

What is your opinion of your Norma recordings, both the “Casta diva” and the “Mira, o Norma” with Marion Telva?

I’m fine with them, especially the “Mira, o Norma.”  Telva and I were in synch on every note.  We did that in the studio the way we did it onstage.  We held hands, and I would squeeze her hand gently a fraction of a second before I would begin a note.  Every time we did that duet, we were completely in synch because of the way we held hands.

 

Were any of your Victor Red Seals of older ballads like “Carry Me Back to Old Virginny” conducted by Nathaniel Shilkret, who conducted most of Victor’s popular-music recordings?

No, never.  I don’t remember him—I mean, I must have been introduced to him, but I wouldn’t know him if he walked into this room right now.  Rosario Bourdon conducted my Victor recordings.

.

An early 1950s promotional photo for RCA’s
Treasury of Immortal Performances reissues.

.

As you hardly need me to tell you, you are one of the very few opera stars who made acoustical recordings, electrical recordings, and modern long-playing recordings.  You’ve talked about the day-and-night difference between making acoustical and electrical recordings, but what was it like by comparison to make high-fidelity long-playing recordings for your old company, RCA Victor?

What I wouldn’t have given to have had that recording system when I was in the prime of my career!  It was so easy making recordings that way!

 

Those LPs were made right here at Villa Pace, correct?

Yes, in the foyer, where the high ceiling and the walls and tile floor give the voice such resonance.  They set up the microphones there.  They brought in a seven-foot piano for [accompanist] Igor Chichagov, because it would have been too much trouble to move my concert Baldwin piano into the foyer.  And do you know that the man who oversaw those recordings was one of the men I worked with at Victor in Camden?  His name was Mr. Maitsch.  It was such a happy moment when he came here and we got to work together again.

 

The master recordings for those LPs were made on magnetic tape.  You had had some experience with having your singing tape-recorded by Lloyd Garrison, who recorded private albums that you sent to friends.  How different was it working the RCA’s technicians and their state-of-the-art equipment?

Well, the sound quality of the RCA equipment was leagues ahead of what Lloyd had used.  He had an ordinary [Webcor] tape recorder, but he did have a very good microphone that he bought for our private recordings.  But the RCA microphones were the ones they used in their studios, so of course they were the top microphones.

.

Ponselle records at home (July 4, 1954)

.

How many “takes” did you do of each of the songs you recorded for your LPs?

Well, if I liked the way it sounded, I just sang a song once.  Sometimes, they would ask me to do a second “take” just as a back-up—and sometimes I didn’t like the way I did a number, so I recorded it a second or maybe even a third time.  Now, that I didn’t realize until later, when I heard them on the discs for the first time, was that they [i.e., the sound engineers] had spliced different portions from different “takes.”  Now, that was something else I wish we’d have had in the old days.  I have a good ear, though, and when I listen closely I can sometimes tell where they did the splicing.  I can tell because the resonance changes just enough for my ear to detect it.

 

Did you rehearse a lot before you began recording the selections for those LPs each afternoon and evening?

Oh, hardly at all.  I just picked what I wanted to sing, and I handed the score to Igor [Chichagov] to play it while I sang it.  Now, he will tell you that he’s not happy with some of his playing because I didn’t want to rehearse.  I just wanted to keep going, and record as many songs as I could in one long day.  On a couple of the songs, I played my own accompaniment because it was easier for me to pace my phrasing.

 

Is there any one of the songs on which you played your own accompaniment that you remember especially well?

Yes, yes—“Amuri, amuri,” which is a Sicilian folk song.  It’s such an emotional song!  It was all I could do to keep my emotions in check while we were recording it.  Afterward, I was a wreck and we had to stop for quite a while until I could get my heart out of my throat and back where it belonged.

.______________

© James A. Drake. All rights are reserved. Short excerpts may be quoted without permission, provided the source and a link to this posting are cited. All other use requires prior written consent of the copyright holder. Please e-mail Mainspring Press with questions, comments, or reproduction requests for the author.

The Bain Collection (Library of Congress) photographs are in the public domain and may be reproduced without permission.

.

The James A. Drake Interviews • Milton Cross (Conclusion)

MILTON CROSS INTERVIEW
Part 3 (Conclusion)
James A. Drake

.

(Smithsonian Institution)

.

One of the more famous Met broadcasts was the performance of Aida on February 26, 1938, in which Martinelli became ill and had to be replaced.  What are your recollections of that broadcast?

They’re not very pleasant, for several reasons.  I had no idea that backstage before the performance, Martinelli had told [general manager] Edward Johnson that he was not feeling well, and was worried that he would become ill in the midst of the performance.  Which is exactly what happened.  All of a sudden, almost at the end of “Celeste Aida,” Martinelli seemed to cough, or so I thought—but actually, he vomited, and turned away from the audience as best he could.

As I remember it, the orchestra completed the rest of “Celeste Aida,” when suddenly the curtain was rung down.  This was all happening “live” on the air, of course, and I had no idea what was happening backstage.  What I did was what announcers do when something goes awry:  they keep talking while trying to give the impression of composure, of business as usual, hoping all the while that whatever has gone wrong will be fixed and that the show will go on.

So I kept on talking—and talking, and talking, and more talking.  I always kept a copy of the Victor Book of the Opera with me in the box that we used as our broadcasting booth.  Over the years, there were several editions of that book.  Although it was written for sales purposes, the Victor Book of the Opera contained summaries of all of the great Italian, French and German operas.  That afternoon, while all the hubbub was going on backstage and I was stuck with an open microphone and time to fill, I read aloud several pages of the Victor Book of the Opera.

Then someone slipped me a handwritten note that said, “G. M. sick, canned crabmeat and too much beer last p.m.”  Stupidly, at least in retrospect, I said on the air, “I have just been handed a note saying that Mr. Martinelli owes his indisposition to a night of eating canned crabmeat and drinking beer.”  In the meantime, as I recall, Mr. [Edward] Johnson managed to track down Frederick Jagel, who arrived in a cab and was quickly put into costume, and the broadcast was underway again.

By the end of that performance, as I was told afterward, lawyers from several breweries and distilleries, and also from an organization that represented the seafood business, had telephoned or had sent telegrams to the Met, threatening to file suit on the basis of what I had said on the air.  Somehow or other, the threats never turned into actual lawsuits.  I learned the hard way to weigh my words very carefully if a broadcast is interrupted for any reason.

 

There was another interruption in a broadcast—in this case, it was a 1953 broadcast of Tristan und Isolde in 1953.  What led to that interruption?

Yes, that one was planned, as opposed to the interruption in the Aida broadcast.  At the beginning of the second act of a Tristan und Isolde broadcast, while the orchestra was playing, I read a script that had been handed to me before we went on the air.  The script was an appeal for donations to the Metropolitan Opera Guild.  It was a rather standard appeal, asking listeners to send in contributions.

Although I read the script as fast as I could without overly rushing it, the audience in the theater grew very impatient, and they began booing loudly.  Although some listeners did send in donations, they were outweighed by nasty telephone calls, letters, and telegrams from other listeners.  The on-the-air appeal was well intentioned, but turned out to be a fiasco.

.

(Radio Annual, 1949)

.

A few weeks after that fiasco, there was another fundraising appeal that became very successful.  This was the “Jamboree” broadcast from the Ritz Theater in Manhattan.  It was the first telecast of a Metropolitan Opera event, if I recall correctly.

It was mainly broadcast on radio, although the network [ABC] did televise part of the performance through several stations along the East Coast.  This wasn’t a Met broadcast per se, but rather a special fundraising event.  It was a ninety-minute program, and was meant to be “lighter fare” in order to attract more donations.

 

Among the many “firsts” you are credited with is the Metropolitan Auditions of the Air, which you were chosen to oversee as well as to announce.  Do you have lingering memories about those “Auditions of the Air”?

Yes—I think all of us who were associated were the “Auditions of the Air” will remember Leonard Warren’s audition.  Under Edward Johnson’s management, [conductor] Wilfrid Pelletier was more or less in charge of the “Auditions of the Air.”  Almost always, Pelletier had already heard the singers who were going to perform in the “Auditions”—but he had never heard Warren until we did what we call a “level check,” which is when the audio engineers test the volume of the sound coming from the stage.

I was in the booth with Pelletier and a couple of the audio men when Warren’s voice came through the speaker that was mounted next to the control board.  Warren was singing the “Pari siamo” from Rigoletto.  The sound of that voice was just unbelievable!  In my mind’s eye I can still see Pelletier looking through the glass window in the booth while Warren was singing on the stage.  Pelletier would look at Warren, then look at the audio fellows and me, and then look down at the stage again.

After a few moments, he said to us, “Who put that record on?”  He thought that the audio boys had played a prank on him by having the fellow on the stage—Leonard Warren—pretend to be singing while mouthing the words to a recording by Riccardo Stracciari.  That’s how refined Warren’s singing was when he auditioned on the air.

 

Were you in the opera house when he died?

No, thankfully, I wasn’t there.  I believe that happened on a Friday evening [March 4, 1960], in the second act of Forza del destino.  From what I heard about it, Warren and Tucker had sung “Solenne in quest’ora,” then Warren sang the recitative and aria, “Urna fatale,” and suddenly he collapsed onto the floor of the stage.  I was at home that evening, preparing for the broadcast the next afternoon, which was Der Fliegende Holländer with Leonie Rysanek and George London.  [Thomas] Schippers, who had conducted that fatal Forza performance, also conducted the Holländer performance.  When we went on the air, I relayed to the radio audience what had happened the previous evening, and the tragic news about Leonard Warren, and that in his memory the orchestra would perform the prelude to the third act of La Traviata.  I believe that [Rudolf] Bing and Schippers had chosen that prelude because Germont was one of Warren’s many great roles.

 

Warren had sung the role of Paolo Albiani to the Simon Boccanegra of Lawrence Tibbett in a number of performances.  Do you recall those performances?

Yes, there were several with Tibbett in the title role, Elisabeth Rethberg as Amelia, Martinelli as Gabriele Adorno, and Warren as Albiani—but I don’t remember much about Warren in them.  Yet I remember very clearly the first time I heard Tibbett.

 

That was at his debut?  

No, it was in a special program in 1924.  I don’t think it was called a “gala,” but it was a special program in which scenes from three or maybe four different operas were presented.  I went because Maria Jeritza was scheduled to sing a scene from Thaїs.   I had been fortunate enough to be in the audience at the Met premiere of Thaїs, with Farrar and Amato [as Athanaёl] in 1917, and I was eager to hear Jeritza in a scene from Thaїs.  One of the other operas from which a scene was performed was Carmen, and Lawrence Tibbett was the Escamillo.

.

.

Are there other “Auditions of the Air” that stand out in your memory?

Yes, Richard Tucker’s audition was another memorable one.  Pelletier had “discovered” Tucker through Paul Althouse, whom Tucker was studying with.  Pelletier told all of us that Tucker, who was a cantor at the time, would win the “Auditions of the Air” just as easily Leonard Warren had won two or three years earlier.  During the audition, Tucker sang well—but he didn’t win.  He lost to another tenor, Elwood Gary, who sang the Italian tenor aria from Rosenkavalier in the audition, and sang it in several performances that season.  But Tucker made up for lost time, didn’t he!

 

Perhaps because they’re related by marriage, Richard Tucker and Jan Peerce are often linked in discussions about American tenors at the Met.  What are your assessment of them?

Well, I’ll always remember Jan Peerce’s debut not only because it was a broadcast [performance], but also because of the circumstances under which it took place that day.  As was always my habit, I arrived at the opera house at 11:00 a.m., so that I could relax a little while getting ready to go on the air.  The broadcast that day was Traviata, and Peerce was to make his debut as Alfredo with Tibbett as the elder Germont and Jarmila Novotna as Violetta.  Gennaro Papi was to conduct the performance.

About fifteen minutes or so before the curtain was to go up, Papi had a seizure of some type—a heart attack, or maybe a stroke—and he was rushed to the hospital.  Either he died in the ambulance, or was already gone when the ambulance came—I don’t remember which it was, but Mr. [Edward] Johnson was there, of course, and he had to make a decision on the spot about what to do.

He managed to locate [conductor Ettore] Panizza at his home, and Panizza said he would rush to the Met immediately.  But the curtain was ready to go up, and we were ready to go on the air, so Mr. Johnson had Frank St. Leger conduct the orchestra until Panizza arrived.  In the meantime, [Johnson] told the cast members what had happened—I think he told them that Papi had been taken ill, not that he had died—and he reassured them that the performance would be fine.

 

What instructions did Edward Johnson give you about what to say to the radio audience as regards Papi’s condition and Panizza stepping in to conduct the performance?

He told me to proceed as if nothing had happened, but to say “Ettore Panizza” instead of “Gennaro Papi” when I mentioned the conductor during the broadcast.  A few minutes before the curtain went up and we went on the air, Mr. Johnson walked onto the stage in front of the curtain and told the audience that Panizza would be conducting the performance.  He didn’t give any explanation, just that brief announcement.

 

Did you detect any nervousness or uncertainty on Jan Peerce’s part, given those extraordinary circumstances?

None at all.  He was extraordinarily composed, and he sang the entire performance beautifully.  I’m sure that the suddenness of what had happened was in the back of his mind, but Peerce was a trouper and, as the saying goes, “the show must go on.”  Looking back, I was probably more rattled in the broadcast booth than Jan Peerce was on the stage.

.

.

Was the offstage animosity between Peerce and Tucker generally known among their colleagues and also within the Met administration?

There was a general awareness of it, yes—but neither of them ever showed it publicly, at least not that I can recall.  When the Met went on tour every year, they and their wives were always on the train with us, and there was no evident strain between the two men professionally.  And both men were very well liked by the other singers in the company.

They were also very generous.  I remember a broadcast during which Tucker had a handwritten note delivered to me from his dressing room.  He had received a number of letters from the mother or father of a young girl who was blind, who never missed a Metropolitan Opera broadcast.  Evidently, the young girl was quite a Richard Tucker fan.  Shortly before the curtain went up, as he was waiting in his dressing room, he wrote me a note asking me to please mention that he was dedicating the performance to this young girl.

 

You have heard approximately three generations of great singers during your tenure at the microphone for the Metropolitan Opera broadcasts.  In your opinion, how have American singers fared during those many years?

Well, there have always been great opera singers who were American-born.  One of the first great Wagnerian bass-baritones was an American, Putnam Griswold.  Another was David Bispham—those were the days of Jean and Edouard de Reszke, which was before my time.  Then there were the American tenors we spoke about—and I want to mention others such as Eugene Conley, Barry Morell, and John Alexander, who were excellent tenors in the roles that they sang.

Although Peerce is retired now, Tucker seems to get better with age.  He has also become a credible actor, especially in Pagliacci.  Last year [1973], they [i.e., the Metropolitan Opera and the Public Broadcasting System] filmed a double-bill “Cav and Pag” for television, with Franco Corelli as Turiddu and Tucker as Canio.  Teresa Stratas was Nedda, and MacNeil sang Tonio.  Tucker was on fire in Pagliacci!  I know that he hopes to sing Eléazar in La Juive, which is like singing Otello.  And speaking of American singers, James McCracken is superb in Otello.  His timbre is not to everyone’s liking, but he has put a firm stamp on the role of Otello.

The same with baritones—Tibbett, Warren, Richard Bonelli, Robert Merrill, Cornell MacNeil, Sherill Milnes—and bass-baritones like James Morris and Spiro Malas, and bassos like Jerome Hines or, in an earlier time, Herbert Witherspoon and Clarence Whitehill, whom I was very fortunate to hear.

Among mezzo-sopranos, in my opinion, Louise Homer was the equal of the best European mezzos, just as Margaret Harshaw and Nan Merriman were, and Rosalind Elias and Marilyn Horne are today.  With sopranos, the list is very long, from Clara Louise Kellogg during the era of Jenny Lind, and a bit later Lillian Blauvelt and Farrar, and Helen Jepson and Grace Moore, just to name a few from the past.  After the [Second World] War, we had Eleanor Steber and Dorothy Kirsten, and Patrice Munsel and Roberta Peters among the coloraturas.  And we are so fortunate to have Leontyne Price!  She is a real “national treasure.”

 

Do you recall Marian Anderson’s Met debut?

I don’t recall her debut, which was in Ballo in maschera, but I remember the broadcast of Ballo in 1955, which was just a short time after her actual debut.  Incidentally, both Peerce and Tucker were cast in that production of Ballo.  The cast included Zinka Milanov as Amelia, Merrill as Renato, Marian Anderson as Ulrica, Roberta Peters as Oscar, and with Peerce and Tucker alternating in the role of Riccardo.  I think it’s fair to point out that Marian Anderson was past her prime when she came to the Met.  Although I met her, I can’t say that I knew her personally.

 

On the topic of fairness, It would be quite unfair, but also quite irresistible, to ask you to name your favorites among those American singers.

Well, I’m not supposed to have “favorites” as an announcer.  But as an opera lover and an American citizen, I have the right to have my favorites among those of my countrymen—and countrywomen—who are professional opera singers.  Among the women, my all-time favorites are, were, and always will be Rosa Ponselle and Geraldine Farrar.

 

What about Maria Callas, since she is American-born?

She was born here, yes—but I don’t think she is regarded as an “American” in the sense that, say, Rosa Ponselle is.  My recollection is that [Callas’s] parents had emigrated from Greece, and that she was only in her teens when her mother took her back there to live.  I remember her first broadcast performance, which was a Lucia with Giuseppe Campora as Edgardo in 1956.

And I remember when she came back to the Met [in March 1965] two sing two performances of Tosca.  They were just a few days apart—one was with Corelli, and the other with Tucker as Cavaradossi—but neither performance was a broadcast.  I don’t know why she was engaged only for two performances of one role.  She was a “superstar” by then.  Incidentally, I find “superstar” an amusing word.  Today, it isn’t enough to be a star.  You have to be a “superstar”!

 

Who is on your personal list of favorite American male singers?

The finest all-around American tenor, in my judgment, was [Richard] Crooks.  He was unsurpassed in the lyric repertoire, especially the French roles.  I had the privilege of broadcasting his debut, as Des Grieux in Manon, in 1933.  He was the epitome of elegance, onstage and offstage.  In the heavier tenor roles, I would pick Tucker, especially in Fanciulla, Manon Lescaut, and Pagliacci.

Among baritones, although I admired Warren very much, and I admire Sherill Milnes today, it was Lawrence Tibbett whom I thought was the finest baritone we [Americans] have ever produced.  Tibbett could—and did—sing everything.  His Iago, with Martinelli as Otello and Rethberg as Desdemona, was amazing.  To me, he was on a par with Ponselle—and there is no peak higher than that.

 

There are four American singers who are primarily thought of as “light-opera singers”:  Nelson Eddy, Jeanette MacDonald, John Charles Thomas, and Mario Lanza.  Did you hear any of them in person?

Yes, three of them—John Charles Thomas, Nelson Eddy, and Jeanette MacDonald—were guest artists on the RCA Magic Key radio program, which I hosted on NBC.  I had heard John Charles Thomas in operetta in the early days of his career.  I remember him in Maytime and Naughty Marietta—and I remember his first Metropolitan Opera broadcast, which was as Amonasro in Aida with Rethberg and Martinelli. [2]

It is now fashionable to label John Charles Thomas and the other singers you mentioned as “movie singers,” as opposed to “real” singers.  But all of them had sung in opera, and had done so very credibly even though they went on to radio, recordings, and the movies.  Nelson Eddy, for example, had been a fine Silvio in Pagliacci.  John Charles Thomas was an excellent Germont—and vocally [he was] every bit as good as Tibbett.  He was not the artist that Tibbett was, but he had a big, bold, absolutely natural sound that was thoroughly American.

Jeanette MacDonald, in the later years of her career, sang several roles with opera companies.  The same is true of Mario Lanza.  He sang a couple of [operatic] roles, as I recall, and he coached with Sergei Koussevitsy during the time that Leonard Bernstein, George London, and Frances Yeend were with Koussevitsy.  I met Lanza when I was in Los Angeles, as I mentioned earlier, and he was at the RCA Victor studios recording the selections that were used in the film “The Great Caruso.”  Very generously, he asked me if I’d like to sit in on one of the recording sessions.

Take my word for it, Mario Lanza had a first-rate tenor voice!  As with Nelson Eddy and Jeanette MacDonald, the fact that Mario Lanza became a movie star shouldn’t be used against him.  It works the other way around, too.  Tibbett sang popular music quite frequently, just as Robert Merrill and Jan Peerce have.  So it’s all a matter of circumstances.

_______

[2] The Metropolitan Opera Annals indicate that Frederick Jagel, rather than Giovanni Martinelli, sang the role of Radamès in the performance to which Cross is referring, which took place on Saturday, January 25, 1936.

.

.

Memorabilia from Milton Cross’ time as a kiddie-show host on radio (see Part 1).

.______________

© 2018 by James A. Drake. All rights are reserved. Short excerpts may be quoted without permission, provided the source and a link to this posting are cited. All other use requires prior written consent of the copyright holder. Please e-mail Mainspring Press with questions, comments, or reproduction requests for the author.

The Bain Collection (Library of Congress) and Smithsonian Institution photographs are in the public domain and may be reproduced without permission.

 

Speed Bump: LPs, 45s, and the Slow Demise of the 78 (1939 – 1951)

Speed Bump: LPs, 45s, and the Slow Demise of the 78
(1939 – 1951)
By Allan Sutton

 

The following is an abridged excerpt from the author’s Recording the ’Forties, which is in development for 2018 publication.

____________

In early 1939, Columbia Records’ Edward Wallerstein authorized research into a long-playing disc, with the backing of CBS management. CBS has just acquired the moribund label from the American Record Corporation, and Wallerstein was determined to restore it to its former glory.

Wallerstein assembled a first-rate research-and-development group that reported to Peter Goldmark, who attributed his early interest in longer-playing discs to a “sincere hatred” of the phonograph in its current form. Goldmark’s team included Columbia Records’ Jim Hunter, [1] Ike Rodman, Vin Liebler, and Bill Savory; Rene Snepvangers, who was transferred from CBS and charged with developing a suitable lightweight pickup; and Bill Bachman, who was poached from General Electric.

.

.

There was nothing new about 33 1/3-rpm discs (the chosen format), which had been used for sound-track discs and radio transcriptions for a decade. Nor was a fine-groove disc anything revolutionary; Edison had introduced them in 1926, and in the mid-1930’s Wallerstein had witnessed RCA’s testing of the ultra-fine 0.001” (1-mil) microgroove that was to employed. Vinyl, the pressing medium selected by Hunter, was not new either, although it was not yet being used in commercial pressings. What was new was the bundling of those features into a consumer package.

Exhibiting remarkable foresight, Wallerstein ordered that Columbia’s new studios be equipped to record simultaneously on standard 78-rpm masters and 33 1/3-rpm 16″ acetate blanks. The latter were to be held in reserve as a stockpile of masters from which the long-playing discs could be transcribed when the time came.

Development of Columbia’s microgroove disc was well under way when the U.S.’s entry into World War II forced CBS to put the project on hold. Work did not resume in earnest until 1946. Late in the year, engineers demonstrated a long-playing record that unfortunately fell far short of Wallerstein’s expectations.

As costs mounted, CBS president William Paley became increasingly impatient for a launch and ordered Wallerstein, Hunter, and members of the engineering team to meet with him every two months. Every detail was carefully researched, from cutting angles to heated cutting styli, in the seemingly contradictory quest for higher fidelity and longer playing time. After considerable experimentation, which at one point involved recording live gunfire in the studio, the American-made   microphones were scrapped in favor of German models.

Columbia took another important step toward LP conversion in mid-1947, when it abandoned direct-to-disc mastering in favor of tape, using EMI and Ampex equipment. A seventeen-minute 33 1/3-rpm prototype disc, now referred to internally simply as the “LP,” [2] was rejected in the fall of 1947, with orders being given to extend the playing time to twenty minutes or longer.

The playing-time issue was soon resolved, but the LP was facing a more serious impediment in its journey to market. There were not yet any consumer-grade phonographs capable of playing the records. Although the recording technology had been largely perfected by the end of 1947, the development of affordable players had lagged, the same problem that had plagued RCA’s long-playing discs in the early 1930s. In addition to a 33 1/3-rpm turntable, a high-quality permanent stylus and lightweight tone-arm would be required to play the records properly.

After concluding that Columbia’s engineers had neither the time nor the expertise to create such a device, Wallerstein contracted with radio manufacturer Philco to develop and produce the first models. Working closely with the CBS team, Philco’s engineers quickly delivered an inexpensive, single-speed turntable that could be easily attached to the owner’s existing radio or phonograph.

In January 1948, Wallerstein was elected chairman of the board of Columbia Records, the presidency of which then passed to CBS vice-president Frank K. White. By that time, the microgroove LP was approaching its final form, with playing time now extended to twenty-two minutes on a 12″ side. After having kept the project under wraps for so long, Paley and Wallerstein began demonstrating the new records to others within the industry, in an attempt to garner licensing deals. Wallerstein demonstrated the LP to RCA president David Sarnoff in April 1948, in a meeting that did not go well and reportedly left Sarnoff seething. Demonstrations to Decca, and to the Electric and Musical Industries in England, were no more successful.

At the end of May 1948, Billboard reported that CBS executives were still “maintaining complete silence on the entire project” as far as the general public was concerned. That silence was finally broken on June 18, when Columbia hosted a preview of the new records and player for recording-industry executives, during which full technical details were publicly disclosed for the first time. Two days later, the press was given its first glimpse of the LP when Wallerstein demonstrated it to fifty reporters at New York’s Waldorf-Astoria Hotel. Columbia’s initial LP catalog, consisting of 101 records, was unveiled on the same day. Columbia then took its LP show on the road, demonstrating the new records to dealers on nationwide tour that wrapped up in Utah a month later. [3] The records were on sale to the general public by early September.

.

.

Columbia’s LP were pressed in 10″ and 12″ formats (the latter reserved primarily for extended classical works) and retailed from $2.85 for standard 10″ releases to $4.85 for the 12″ Masterworks series. A 7″ LP, retailing for 60¢ and devoted largely to pop material, was introduced in January 1949.

The company had long been stockpiling classical masters in anticipation of the LP’s launch, at first on long-playing acetate transcriptions and later on tape, eliminating the need to piece together extended works from multiple 78-rpm discs. With the recording industry still in the grips of the second American Federation of Musicians recording ban, no new pop material was released. Instead, the pop LPs were cobbled together from pre-ban recordings that had previously been issued on 78s.

.

.

Realizing that there was little patentable about the LP, and that it could succeed commercially only if the format was universally adopted, CBS executives rethought their licensing plans. In June 1948, the company made the LP format freely available to other companies, some of whom returned the favor by giving Columbia their LP pressing business, at least until they were able to retool their own plants. The result was an explosion of interest in the new format by major and minor labels alike. Legal, financial, and logistical issues would crop up, including the need to recalculate artists’ royalty (requiring negotiations with the AFM’s notoriously uncooperative James Caesar Petrillo), a demand by Standard Transcription that Columbia pay double recording rates for material taken from its masters, and the need to quickly supply radio stations with microgroove-capable equipment) but they did nothing to impede development. [4]

.

.

The conversion to LP pressings was a fairly straightforward process. Vinyl and other plastic products were already  supplanting shellac as the favored pressing medium, and many  plants had experience working with the materials. The conversion to high-fidelity microgroove recording appeared to be more daunting, but Audio Record magazine assured its readers (comprising mainly independent-studio owners and engineers) that the transition would be “an easy one from the equipment point of view.” C. J. LeBel outlined the basic steps for recording engineers:

The most important [step] is provision for cutting at micro pitch — in the range of 224 to 260 lines per inch. Probably 224 to 240 lines is the most desirable for most applications. Some equipment already made has provisions for this without change… In other apparatus some change is necessary. An overhead feed mechanism relies on a change of lead-screw for change of pitch. To make this shift, then, it is only necessary to purchase and insert a new lead-screw.

The electrical characteristics are even simpler to achieve… we would use normal transcription recording characteristics. This would be either the NAB standard 16-db boost at 10,000 cycles, or the standard 10-db boost which many studios have found to be their usable limit. Columbia microgroove characteristic is the same as NAB, except that the response is slightly higher below 100 cycles. A simple equalizer will take care of this. For a great deal of the work the difference is negligible, and standard transcription equalization can be used. [5]

As eager as many companies were to adopt the new format, they  were quite ready to forsake the 78 entirely. London, which had added LPs to its line-up in 1949 and 45s in January 1950, took a step back  in April 1950 with its “Shellac Is Not Dead” campaign. Twelve new 78-rpm album sets and twenty new 78-rpm singles were announced, compared with only two 45s and one LP. The campaign was soon abandoned. [6]

Some dealers actively opposed the transition, seeing it as a form of price-cutting and fearing they would be left with a glut of unsalable 78s. Among them was David Krantz, president of the Philadelphia Retail Record Dealers’ Association, and producer of the minuscule Krantz Records label. In early 1949 he launched a campaign against the LP that succeeded only in losing business for his store and antagonizing some Columbia sales executives. His campaign ended abruptly in June 1950, when he and seven other Philadelphia record-store owners were arrested and charged by the Justice Department with conspiracy to fix record prices. [7]

.

.

Krantz and his kind, however, were the exceptions. Despite some initial trepidation, the LP format was quickly embraced by record companies and dealers, in no small part because of its potential for wringing additional profits out of material that had otherwise run its course in terms of sales. The vast majority of early LPs (and slightly later, extended-play 45s) were simply cobbled together from material that had been previously issued on 78s. Sales boomed as customers rushed to replace their old shellac pressings with the quieter, trendier long-playing editions.

Companies’ announcements of their impending LP launches were appearing regularly in the trade papers by late 1948. Some were premature, and there were some false starts. Savoy announced its first LP release in December 1948, dubbed from previously released Errol Garner recordings, then but retreated, not issuing LPs on a regular basis until March 1950. The Bihari brothers announced that Modern Records was about to launch LPs in the summer of 1949, but they did not begin to appear until October 1950. [8] Some record companies undertook the conversion piecemeal, testing the waters with the less-important segments of their catalogs before committing to large-scale LP output. Allegro, which Paul Puner had launched after leaving Musicraft, began by test-marketing LPs for the children’s market; Dial, which was predominantly a jazz label, began with a small group of LP classical albums using leased foreign masters.

.

.

Atlantic, Mercury, and M-G-M took the LP plunge in early 1949, followed by Tempo in May, Decca in August, and a host of smaller labels as the year came to a close. The independent classical labels, in particular, were quick to embrace the LP. Among the earliest to do so was Vox, which began releasing LPs in early May 1949. [9] The albums were produced in two series, retailing for $4.85 for domestic recordings, or $5.85 for foreign recordings licensed from Polydor, its various affiliates, and Discophile Francais. Billboard reported that Columbia Records was giving the company its full cooperation in making the conversion. (Columbia was not being entirely altruistic, having gained Vox’s pressing business in the process.) In November, Vox announced that it was abandoning 78-rpm production entirely. [10] The prestigious Concert Hall Society began with a single “experimental” LP in January 1949, [11] and by the early 1950s it had followed Vox’s lead to become an LP-only line. Several new entrants in the classical field during 1949–1950, including Period and Renaissance, skipped 78s and went directly to LP production.

In response to all of this activity, phonograph manufacturers began turning out multi-speed changers as fast as they could retool their production lines. A February 1949 Billboard article listed dozens of new changers that could play both 78s and 33s. At the entry level were turntable attachments like Philco’s. For buyers flush with post-war cash, there were changers with built-in AM-FM radios, and Westinghouse even offered changer-television combinations that retailed from $625 to $725. [12]

RCA officials offered no public comment on the LP until early 1949, when they countered with what they hinted would be a revolutionary new format. RCA made much of the project’s top-secret status, which it code-named “Madame X,” but leaked enough information to keep the public intrigued. By early January, it was already known that “Madame X” was a small-diameter, 45-rpm disc with matching changer. [13] In February, Audio Record magazine reported,

No technical information has yet been released, but we have collected the available data… X is a thin 7” pressing of pure vinyl. The center hole is large — about 1½ inches in diameter. Maximum playing time is 5½ minutes. Fine grooves are employed, and the playback stylus is 1 mil… So far as we can tell, the recording characteristic is the same as that used on standard Victor records…

The point which has aroused the widest controversy is the speed: 45 rpm. It is rumored that 33 1/3 rpm was tried and discarded… A moment’s consideration will show that for a given diameter, 45 rpm will give 35% higher linear groove velocity than will 33 1/3 rpm. It would be possible to get the same linear groove velocity at 33 1/3 rpm by increasing the outside diameter to 9 ½ inches, which would increase the vinyl cost 82% over the 7 inch size. [14]

A month later, in the same publication, RCA engineer D. D. Cole came forth with a detailed description of the new records and matching phonograph, along with his company’s rationale for introducing them. [15] RCA’s contention was that the myriad problems inherent in recorded-sound reproduction could be solved only with an integrated system. Much attention was lavished on development of the compact changers that would be required to play the new records. Recalling the old premium-scheme phonographs of the early 1900s, [16] they were designed to foil the use of any record other than the 45, although Cole promised that multi-purpose changers were in development. The new record-and-changer combination was touted as the “first in history of the industry to be designed specifically to complement each other” — conveniently overlooking Columbia’s new LP player and RCA’s Program Transcription disc-and-player combination of the early 1930s. [17]

.

.

RCA’s new records and players were introduced to the public with considerable fanfare in April 1949. Cole assured customers that 78-rpm records were in no imminent danger of disappearing, but his wording hinted that they were already becoming an after-thought: “RCA Victor,” Cole declared, “will continue to serve the standard market by making all selections recorded for the 45-rpm system also available on 78-rpm records.” [18] He announced a novel plan to allocate different colors of vinyl to each series: red for Red Seals, black for standard popular, green for country-and-western, yellow for children’s, cerise for rhythm-and-blues, light blue for international, and dark blue for what he termed “popular classics.” Marketing was undertaken on an international scale. Even before the records were placed on sale, RCA Victor sales manager Frank McCall was dispatched to Cuba on the first leg of a seven-week trip to promote the new format to Latin American distributors.

RCA executives had predicted that other record manufacturers would rush to adopt the new format, as they had with Columbia’s LP. But unlike the LP, the 45 embodied some patented features, and RCA initially demanded a licensing fee its use. In addition, the unusually thin pressings, thick raised label area, and oversized spindle holes required the purchase of new presses, or major retooling of existing ones. Both issues were seen as impediments by companies that were already heavily invested in the conversion to LPs.

Despite RCA’s hype, consumers were slow to warm to the 45, citing the lack of selection and other companies’ failure to adopt the format. Many who might otherwise have embraced the new format had already purchased LP players, which could not yet handle 45s.

In response, RCA began offering support to other producers in the form of technical advice or custom-pressing services, and it soon dropped the licensing requirement. Nevertheless, the rapid adoption of the 45 that RCA executives had anticipated failed to materialize. Capitol Records was the only major label to immediately test the new format. [19] By turning the pressing over to RCA, Capitol managed to get a small  selection of 45s to market by April 1949. [20] M-G-M followed several months later.

The smaller producers remained aloof. One of the few to attempt the conversion in 1949 was Gabor Szabo, who had managed RCA Victor’s foreign-record division until 1941,when he left to launch Standard Phono, and had since maintained an on-again off-again relationship with his old employer. In the summer of 1949, he briefly test-marketed an inexpensive 45-rpm disc, pressed in inferior “Websterlite” plastic rather than vinyl, then jettisoned  the idea. Thus, Chicago-based Rondo Records became the first small producer to reach the market with 45s, barely nudging out the even more minuscule Discovery Records for the honor in January 1950. [21]

In December 1949, Billboard reported a “major metamorphosis” in RCA’s approach to the 45 that hinted of sour grapes:

The company is now distinctly cool to the idea or necessity of persuading other diskeries to adopt 45. The reason for the attitude is two-fold. Firstly, RCA has had to go it alone; secondly, the company now figures it has carved out a sizable market for itself in 45, and any diskery venturing into this market would mean a lessening of RCA’s profit therein. [22]

In the same story, it was reported that Decca executives had begun “gauging and checking” the 45-rpm market. Columbia was planning to launch 45s as well. Edward Wallerstein, despite his openly expressed  disdain for the format, gave the go-ahead for Columbia to start producing  45s in late 1949, reassuring customers that his company would make “any record the public wanted.” [23]  London began offering 45s in January 1950, along with the tiny Goldband and Folkstar labels. Decca, having finally completed its gauging and checking, signed on in July, and the 45 finally began to gain some traction in the marketplace. By the mid-1950s, the 45 would become the preferred format for pop singles.

Classical enthusiasts, however, were decidedly cool toward yet another format that required side-changes every five minutes. Columbia executive Edward Wallerstein recalled,

RCA especially spent huge sums of advertising money trying unsuccessfully to convince the public that the 45 was really a good thing for classics. Our policy for advertising was not to compare the products. We were pushing LPs, and there was no comparison… Actually the introduction of 45s didn’t touch the sales of LPs at all. Columbia quickly began to issue single pops records on 45s, which were and indeed still are, the accepted medium for singles. I was amazed when I learned that during the period in which RCA held out against the LP-that is, from June 1948 to January 1950, it lost $4.5 million. [24]

..

.

Trade-paper reports of the period confirmed that Columbia’s classical Masterworks LPs were outselling RCA’s 45-rpm Red Seal sets by a substantial margin. Sales of the 45-rpm Red Seal sets, already hobbled by consumer resistance, were further undermined by RCA’s ill-conceived decision, in June 1949, to place portions of its 78-rpm catalog on “clearance sale,” with discounts ranging from forty to fifty percent. Dealers reported that the largest sellers by far were 78-rpm Red Seal album sets, undercutting  demand for the more expensive, albeit far less bulky, 45-rpm versions.

After taking a loss on record sales in 1949, RCA finally capitulated and began preparing to produce its own LPs, becoming the last major label to do so. The impending arrival of a three-speed RCA changer was announced in early December 1949. On January 4, 1950, the company announced that it was making its classical library available in LP format; pop LPs followed several months later. Pressed in better material than the Columbia LPs, and featuring attractive album-cover artwork in place of Columbia’s boilerplate “tombstone” design, they were an immediate hit with dealers and customers alike.

The proliferation of new formats and adoption of the microgroove standard had been unsettling for many small producers. With standard 78s still selling in large numbers, and no clear winner yet in battle between LPs and 45s, prevailing wisdom was that it was essential to release recordings in all three formats, an expense that many smaller producers could not afford. As early as November 1948, Allegro president Paul Puner had written the Department of Commerce, requesting their intervention in an increasingly chaotic situation. His request for standardization was flatly declined by Assistant Secretary Thomas Blaidesell, who advised, “We can appreciate the present difficulties facing your industry, but do not feel, operating under a free economy as we do, that this department could intervene in situations of this kind unless directed to so do by law.” [25]

The same uncertainty plagued the jukebox industry. J. P. Seeburg’s vice-president, after conducting an extensive study of the situation, observed,

“The Battle of the Speeds,” a highly controversial subject with the public, has, apparently, been equally confusing to the record manufacturers themselves and it, therefore, becomes a very delicate and speculative issue for those of us who are on the outside observing the internal turmoil within the record industry.” [26]

He concluded that the LP was not suitable for jukebox use, but he was enthusiastic about the 45, praising its quality as “so far superior [to 78s]  that it is really amazing.” In addition to the 45’s obvious strengths, he liked the increased playing time over the standard 10” 78, which would he thought would encourage  jukebox operators to stock short classical pieces — a market he foresaw (quite incorrectly, it turned out) as potentially lucrative. Nevertheless, Seeburg announced that it had no immediate plans to introduce a 45-rpm machine.

Others in the jukebox industry shared Seeburg’s wait-and-see attitude. At the end of 1949, executives at Wurlitzer, AMI, and other jukebox manufacturers were still expressing concerns over whether the format would be widely adopted by other companies. Lester C. Rieck, sales manager of H. C. Evans & Company (the manufacturer of Constellation jukeboxes) told Billboard,

If this record is universally accepted by the record-playing public, then without a doubt a large library of selections will be made available. When this time comes, and only then, will the 45-rpm record prove to be a money-maker for music-machine operators… It is going to take time, possibly years, to completely outmode the playing of 78-rpm record. [27]

A Rock-Ola executive cited difficulties in adapting its mechanisms to the new discs. “We have run into so many difficulties in adapting them to our phonograph,”  he reported, “that we have just about shelved the idea for the present.” An Aereon official, although enthusiastic about the new discs and their potential, admitted that his company was not actively engaged in designing a machine to play them. [28].

.

.

But when multi-speed jukeboxes finally began reaching the market in 1950–1951, the 45 was vindicated as a medium for popular music. Jukeboxes proved to be ideal demonstrators and salesmen for the little records, and demand for 45s soared. By the early 1950s, all of the major labels, and a rapidly growing number of smaller ones, were offering pop releases in both 78- and 45-rpm form. The tipping point would come in mid-decade, when 45s outsold 78s for the first time.

 

References

 

[1] Hunter had been part of the RCA team that developed Victrolac plastic pressings in the early 1930s, which originally were intended as movie soundtrack discs. RCA engineer F. C. Barton first publicly disclosed the details at the Spring 1931 meeting of the Society of Motion Picture Editors.

[2] CBS trademarked the LP name but failed to aggressively protect it. Eventually, it was dtermined that the term had slipped into generic usage, and CBS lost claim to it.

[3] “Firm Sets Exhibit of New Records.” Salt Lake Tribune (July 11, 1948), p. 10.

[4] “Standard Yelps When Col. Cuts LPs from Ordinary Disks Sans Double Rate.” Billboard (October 9, 1948), p. 19.

[5] LeBel, C. J. “Microgroove in Your Studio. Part 2, Equipment Requirements.” Audio Record (February 1949), p. 3. Le Bel was vice-president of Audio Devices, Inc., a major supplier of blank recording discs and tape.

[6] “London Insists Shellac Is Live.” Billboard (May 6, 1950), p. 22.

[7] “U.S. Dragnet Snares Eight Philly Firms.” Billboard (Jun 10, 1950), p. 11.

[8] “Modern Adds 33 to LP Disk Line.” Billboard (Oct 28, 1950), p. 16.

[9] “Vox Waxery Hits LPs Heavy Next Mo.; 8–10 Disk Starter.” Billboard (Apr 30, 1949), p. 18.

[10] “Vox to Drop 78s, Use LP Exclusively.” Billboard (Nov 12, 1949), p. 18.

[11] “Concert Hall 1st Indie with LP.” Billboard (Jan 8, 1949), p. 14.

[12] “Mfrs. Hustle to Produce Combos Handling Different Speeds; Much Blueprinting.” Billboard (February 26, 1949), pp. 18, 115.

[13] “RCA’s New Phono System.” Billboard (January 3, 1949), p. 13.

[14] “Report on ‘Madame X,’ RCA Victor’s New 45 RPM Record.” Audio Record (February 4, 1949), p. 4.

[15] Cole, D. D. “The How and Why of RCA Victor’s New Record Player.” Audio Record (March 1949), pp. 1–3. Cole was chief engineer of the RCA Victor Home Instrument Department.

[16] These were phonographs that were equipped with special features (usually oversized spindles) that prevented their use with standard records. Dealers sold them very cheaply, or even gave them away, knowing they would make their profit on the matching records. Details of these operations came be found in the author’s A Phonograph in Every Home (Mainspring Press).

[17] Program Transcriptions were the first commercially produced 33 1/3-rpm discs and could be played only on specially equipped RCA machines. One of Edward Wallerstein’s first orders, upon his arrival at RCA, was that these money-losing products be discontinued.

[18] Ibid.

[19] “Capitol Records Out with 45 R.P.M. Music System in April.” Cash Box (Feb 19, 1949), p. 4.

[20] Capitol’s initial 45-rpm offerings were classical, using material licensed from Telefunken in Germany. Pop 45s were added later in the year, making Capitol the first company to offer the same material in all three speeds.

[21] “45’s for Rondo, Discovery Firm.” Billboard (Jan 7, 1950), pp. 11, 35.

[22] “RCA Sets 3-Speed Plans.” Billboard (December 10, 1949), pp. 14, 41.

[23] Ibid., p. 41.

[24] Wallerstein, Edward. “The Development of the LP.” High Fidelity (April 1976).

[25] “Commerce Dept. Passes Buck on LP Plea to FTC.” The Billboard (December 4, 1948), p. 23.

[26] “Seeburg Analyzes ‘45’ Disks — Believes Subject Vital to Industry’s Future.” Billboard (December 10, 1949), p. 15.

[27] Weiser, Norm. “Juke Makers Eye ‘45’ Wax; Availability Is Chief Factor.” Billboard (December 17, 1949), p. 17.

[28] Ibid.

 

____________________

© 2017 by Allan R. Sutton. All rights are reserved.

NEW • The “World’s Greatest Operas” Discography (RCA Victor Series) by John Bolig

Our thanks to John Bolig for the first fully detailed discography of the RCA-produced “World’s Greatest Operas” records. Data are from original RCA documentation at the Sony archives in New York. All issues were anonymous, but as you’ll see, some first-rate talent was employed.

John’s complete listing of RCA’s “World’s Greatest Music” records (a substantially revised and expanded version of our very basic  listing that was posted a few weeks ago) has also been posted.

Note that this listing is only for the original RCA-produced series. Other producers took over the “World’s Greatest…” series after the RCA Victor connection was severed in 1940.

.

.

Pressing Plant Indicators on RCA Victor 78-rpm and 45-rpm Record Labels (1947, 1950)

One of the easiest way to determine pressing plants for RCA Victor’s later 78s and early 45s and LPs is from subtle clues in the label design. Victor revealed them in the Standardizing Notices pictured below in 1947 (for 78s) and 1950 (for 45s). For 78s, the clues lie in the concentric rings, and their spacing relative to the circled RCA logo; for 45s, in the placement of a double hyphen within the upper text circle.

“Canonsburg” refers to RCA’s auxiliary plant in Canonsburg, Pennsylvania, which opened in 1947. In 1950 it was converted to a 45-only plant, then was closed in 1953.

.

MSP_rca-standard-1947

Indianapolis text above, which is unclear on the original, reads: “Two concentric circles nearly touch small RCA circle.

.

MSP_rca-standard-1950