Columbia Phonograph Company Window Displays (1904 – 1907)

Columbia Phonograph Company Window Displays
(1904 – 1907)

 

The Lost Art of Window Dressing,
from The Columbia Record

 

 

Columbia Phonograph Co.
Rochester, New York (1906)

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Columbia Phonograph Co.
Cleveland (1906)

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Columbia Phonograph Co.
Langely & Winchell, Boston (1906)

.Columbia Phonograph Co.
Detroit (1906)

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Atlanta (1906)

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Columbia Phonograph Co.
New York (1904)

 

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Cleveland (1905)

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.Columbia Phonograph Co.
Kansas City (1904)

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Columbia Phonograph Co.
Brooklyn (1907), with a poster advertising “A Lemon in the Garden of Love,” by Billy Murray. Although it states “Made on Cylinder Only,” Columbia soon issued Murray’s disc version as well.

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Except where noted, the stores are Columbia’s own retail locations.
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Our thanks to Steve Smolian for the loan of his rare original editions of The Columbia Record.


 

From Kodisk to Speak-O-Phone: Victor and A. T. Emerson Launch the Instantaneous-Recording Industry

From Kodisk to Speak-O-Phone:
Victor and A. T. Emerson Launch the
Instantaneous-Recording Industry
By Allan Sutton

Source documents courtesy of Doreen Wakeman

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Father and son: Victor Hugo Emerson and Adelbert Tewksbury (“A. T.”) Emerson (Doreen Wakeman)

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Victor Emerson’s next venture after resigning from the Emerson Phonograph Company in 1922 was the Metal Recording Disc Company. Beginning with the purchase of Henry Wadsworth’s patent on a process for manufacturing pre-grooved metal recording discs, Victor and his son Adelbert built an operation that would corner the market for bare-metal recording discs, in the process laying the groundwork for what would become the instantaneous-recording industry.

The Metal Disc Recording Corporation was incorporated in Manhattan on March 22, 1922, by L. E. Dresser, E. E. Ennison, and A. B. Hermans [1] W. Jay Ennison (Victor Emerson’s personal attorney) made the corporate filing and served as MDRC’s president, while Emerson served as treasurer. The corporate filing stated only that the company would “make phonographs,” with no mention of metal recording blanks.

It appears that the original plan was to manufacture a coin-operated automatic disc-recording and dispensing machine on which Henry L. Wadsworth had filed a patent in 1917. For recording purposes, Wadsworth stated his preference for a disc of varnish or shellac, the surface of which was to be slightly softened by the application of a solvent just prior to recording. [2]

Wadsworth soon came up with a more practical recording blank. In March 1918, he filed a patent on a pre-grooved, uncoated metal disc:

I have discovered that a substantially permanent record groove may be formed in the highly polished surface of a suitable fine grain metal, for example, copper, sheet aluminum, pewter, etc. For best results the surface of the blank is first properly prepared by filling the voids therein as by the application thereto of an element of wax-like nature… Aluminum possess all of the characteristics necessary to make a record by my process, and I prefer to use the metal.

On May 11, 1922 MDRC signed a memorandum of agreement with Wadsworth, agreeing to purchase both patents (the second of which was still pending) and the corresponding foreign patents. Wadsworth was paid $10,000 in cash and received 2,500 shares in the company. [3]

In the meantime, Emerson had filed his own patent embodying improvements to Wadsworth’s pre-grooved metal blanks, which he claimed would make the discs more suitable for use “in connection with the ordinary talking machine.” Chief among them was a wider groove that he claimed would offer less resistance to the cutting stylus. In his patent filing Emerson boasted, “I have produced a new type of disc record in which the public, that is the unskilled person, can utilize his talking machine for the purpose of recording and thereby making permanent and indestructible records.” [4]

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Victor Emerson’s metal-disc patent, showing the wide groove that Emerson claimed offered less resistance to the cutting stylus. (U.S. Patent and Trademark Office)

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With strong patent protection in place, the Metal Recording Disc Company was ready to commence operations. The idea of manufacturing Wadsworth’s automatic disc-recording machine apparently was dropped. Instead, the company focused on creating a market for pre-grooved aluminum discs and an accompanying recording attachment that could be used to make home recordings on ordinary phonographs.

There had been earlier, short-lived attempts to market home-recording devices for the disc phonograph, including the Landay Brothers’ widely advertised Land-O-Phone of 1906. None had been a technical or commercial success, in part because the discs usually were composed of wax or other materials that were easily damaged in playback. MDRC’s aluminum discs solved that problem, being largely immune to damage provided that they were played with thorn or fiber needles rather than steel.

MRDC sold its pre-grooved blanks under the Kodisk brand beginning in May 1922. [5] Recording was accomplished by simply shouting into the phonograph’s horn (preferably with the aid of a megaphone), allowing the phonograph’s own reproducer and stylus serving as the recording mechanism. For better results, the company offered a $6 recording attachment consisting of a pivoting recording horn attached to a reproducer. An early advertisement pictured the device being used by Irving Kaufman, a popular Emerson recording artist.

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Irving Kaufman plugs Kodisk, August 1922. As an exclusive Emerson recording artist for a time in the early 1920s, Kaufman would have been well-known to Victor Emerson. (Talking Machine World)

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Although MRDC at first warned that only Kodisk blanks were the genuine article, it was soon supplying other companies who sold the discs under their own names. The Plaza Music Company, which had recently taken over Emerson’s Regal label, marketed the blanks under the Echo brand. Even Eugene Widmann, president of the Pathé Phonograph and Radio Corporation, got involved. [6] For a short time, Pathé phonographs could be purchased with a home-recording attachment employing the MRDC blanks. The idea apparently failed to interest many consumers, but it would not be Widmann’s last involvement with Emerson’s metal discs.

Unfortunately, due to the low volume inherent in the acoustic recording process and the mechanical resistance of the metal blanks, the recordings were often barely audible. As Douglas Cooke noted in his early account of the operation, “While an important step had been taken, there were still further obstacles to be overcome — the record was right, but mechanical recording was deficient.” [7] Interest in the Emerson–Wadsworth system of home recording faded in the mid-1920s. It would take the advent of commercial electric recording to rekindle that interest.

Little was heard of the Metal Recording Disc Company during 1925–1926. Management of the company had already passed to Victor Emerson’s son, Adelebert Tewskbury Emerson (or “A. T.,” as he called himself for business purposes) by the time Victor died on June 22, 1926. In early 1927, A. T. incorporated the Emerson Foundation Company to carry on the family’s business interests. H. T. Leeming, who had developed the inexpensive Regal label while an Emerson Phonograph executive in 1921, served as the company’s treasurer. [8]

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Emerson Foundation Company stock certificate #1. (Doreen Wakeman)

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On September 21, 1927, the Metal Disc Recording Company licensed Frederick H. Sanborn to manufacture blank metal discs, with or without pre-grooving, under the Emerson and Wadsworth patents. MDRC retained ownership of the underlying manufacturing rights, which it transferred to the Emerson Foundation Company on or about October 1, 1927. [9] Sanborn’s as-yet unnamed company was licensed to manufacture and sell the blanks in the United States, its territories and dependencies, and Cuba “in connection with installations of phonograph recording machines to make personal recordings on said discs at such installations.” [10]

Sanborn would be allowed to sell the blanks to his agents or sub-licensees, with several restriction. The blanks, and the machines on which they were to be recorded, were not be employed for commercial record production, broadcasting, home recording, or office dictation. The question of whether or not to enter the latter market, which at the time was dominated by Dictaphone and Ediphone, would resurface several times in the coming years. Ultimately, the machines and blanks would be marketed for dictation and other business purposes, but not until the early 1930s.

Sanborn was required to pay MDRC a royalty on each blank sold, ranging from ¼¢ for five-inch or smaller discs to 2¢ for ten-inch or larger. In addition, effective January 1, 1928, Sanborn would be required to manufacture and sell a minimum of 200,000 discs that year, and 500,000 discs in each succeeding year. The agreement prohibited Sanborn’s agents and licensees from duplicating recordings made on the blanks, effectively precluding their use in commercial record production.

By late 1927, Sanborn had acquired rights to an electrical recording system and was in the process of assembling a group of investors to develop and market that system. On December 30, 1927, Henry Blum, J. H. Schiller, and Helen Marsak, filed a certificate of incorporation for Speakeophone Incorporated in New York. Their names thus far had not appeared in connection with the metal-disc business, and they were inconsequential from an operating standpoint. The driving forces behind Speakeophone would be Frederick Sanborn, as president, and A. T. Emerson, as its largest stockholder. [11]

Speakeophone’s purpose, according to the incorporation filing, was:

To make, sell, lease, and otherwise deal in, metal or other discs for the recording, perpetuation or reproduction, or otherwise, of sound; and also recording and reproducing machines, their parts, thereof, and accessories therefor, relating to metal or other discs, and the making of phonographic records thereon, by any means, for the production, recording, or reproduction of sound. [12]

Incorporated as a separate entity, the Speak-O-Phone Corporation would serve as the public face of Speakeophone. It would handle distribution and licensing, while Speakeophone would continue to handle manufacturing. The distinction, although seemingly a fine one, would prove contentious in the later legal battle for control of the business.

The Speak-O-Phone Corporation filed a trademark application on the Speak-O-Phone name on August 28, 1928, claiming use since May 1. A second application covered the phrase, “A Snapshot of Your Voice,” a slightly revision of the old Kodisk slogan that would appear only on the earliest Speak-O-Phone discs. [13] The company planned to franchise walk-in Speak-O-Phone studio throughout the country.

The franchise operation Speak-O-Phone experienced steady growth. Licenses were granted to any financially qualified party wishing to open their own recording studio and willing to abide by a lengthy lease agreement that bound the licensee to purchase discs only from Speak-O-Phone.

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Page 1 of the Speak-O-Phone studio operating and lease agreement. (Doreen Wakeman)

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Before the advent of Speak-O-Phone, individuals wishing to make their own disc records had to deal with commercial record producers. Turnaround times were slow and costs were high, and most companies required customers to purchase multiple pressings. With the advent of Speak-O-Phone, anyone could walk into a studio, record their talk or performance, and walk out a few minutes later with an electrically recorded disc at prices ranging from 50¢ to $1.50 per side, depending upon the diameter.

The entire unit was housed in a cabinet the size of a large console phonograph. The licensee was responsible for set-up, maintenance, and repairs. Sound quality of the finished discs could vary, depending upon operator skill and the microphone selected (the choices, all carbon microphones, included the default Speak-O-Phone model, of unknown manufacture; a Western Electric model; and a couple of off-brands). But in the hands of a skilled operator working with a decent microphone, the technical results could be surprisingly good.

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Early Speak-O-Phone discs had full-size back-plates (top). They were soon replaced by the familiar Speak-O-Phone label (bottom left), which allowed for recording on both sides. The slotted, embossed-label Remsen blank — essentially just a rebranding of the Speak-O-Phone disc — was introduced in 1930. Another  version of the Remsen disc, not pictured here, had Remsen’s name and patent notice embossed in a circle around the regular Speak-O-Phone label. (Author’s collection)

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A demonstration studio — little more than a closet, judging from the advertisements — was opened to the public in the “economy basement” of Snellenberg’s Philadelphia department store on September 3, 1928. [14] By October, the studio was doing so much business that it was moved to a more prestigious location, in the fifth-floor music department.

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Speak-O-Phone’s first demonstration studio, in the “economy basement of Snellenberg’s department store in Philadelphia. (Philadelphia Inquirer)

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Speak-O-Phone’s license #1 was granted to the Famous-Barr Company’s St. Louis store, which first advertised its studio on September 18. [15] Speak-O-Phone made international headlines in May 1929, when it installed a studio aboard the luxury liner Ile de France. It was back in the headlines on June 22, when Dorothy Caruso (Enrico’s widow) opened Speak-O-Phone studio #7 in New York. [16]

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Speak-O-Phone studio #1, in the Famous-Barr Company’s St. Louis department store, 1928. (Doreen Wakeman)

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Speak-O-Phone studio aboard the S. S. Ile de France, one of at least five ocean liners that licensed Speak-O-Phone equipment. (Doreen Wakeman)

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Dorothy Caruso, Enrico’s widow, opened Speak-O-Phone studio #7 in June 1929. (Doreen Wakeman / Brooklyn Daily Eagle)

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By the late summer of 1929, new Speak-O-Phone studios were being opened almost weekly. A 1930 list of contracts showed seventy-one active Speak-O-Phone installations at the time, in department stores, music and record shops, free-standing studios, colleges, and aboard at least five ocean liners.  [17]

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Speak-O-Phone brochures, c. 1929, announcing the opening of a new studio in Boston (top); and explaining the system and touting its profit potential to aspiring licensees (bottom). (Doreen Wakeman)

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Speak-O-Phone provided portfolios of customizable newspaper ads to its licensees and distributors. This copy was sent to Herman Germain, of the Plaza Music Company, retailers of Banner and other inexpensive records. Plaza had been one of the earliest sellers of rebranded Kodisk blanks in the early 1920s.

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On August 14, 1929, Emerson wrote to Sanborn proposing a new partnership with the Emerson Foundation Company to further develop the technology for commercial purposes, including dictation machines, to be called the Metal Recording Products Company. [18] The way was soon cleared for Speakeophone to transfer all licensing, distribution, and sales rights to Speak-O-Phone. The agreement between Speakeophone and Speak-O-Phone was signed on August 28, 1929, at which time Sanborn also signed over the rights to his electrical recording process to Speakeophone. [19]

Speakeophone further consolidated its control of the operation in October 1929, when the Emerson Foundation Company assigned it all of its remaining U.S. manufacturing, distribution, and sales rights in return for a royalty agreement on disc sales. [20] On February 17, 1930, however, Emerson suddenly reversed himself, writing to attorney Thomas H. Matters, “I believe that the Emerson Foundation Co., Inc., should immediately take steps to cancel all of the  arrangements which it has with the Speakeophone Corporation of America.”

At issue was some bad publicity over the company’s failure to deliver machines and records for which customers had paid. The issue came to a head after crooner Rudy Vallee publicly complained that he had not yet received a machine and discs for which he had paid $750 many months earlier. Complaints to the Better Business Bureau increased as a rumor flew that executive Jacques Blevins was misspending company funds. Emerson was also displeased over the company’s failure to pursue the home-recording and radio markets. [21]

The next few months would be marked by ongoing disputes between Emerson, Blevins, Sanford, and various shareholders, involving accusations of questionable loans, overdue notes, missing stock, and unpaid salaries, among other issues. Thomas H. Matters (who ten years earlier had been of the receivers for the Emerson Phonograph Company), was finally called in by Emerson in an attempt to resolve some of most contentious issues. The ongoing legal squabbling had no apparent effect on Speak-O-Phone’s day-to-day operations, which so far seemed to be weathering the early effects of the Great Depression reasonably well.

By April 1930, Eugene Widmann — now working in banking after having resigned as president of the Pathé Phonograph and Radio Corporation three years earlier — was preparing to step into the fray. Blevins clearly wished to be out of the business. On April 8, he wrote to Widmann,

In connection with the proposal that you step into the situation and furnish the necessary capital to meet the requirement of the Corporation and develop its business, I propose to turn over to you the control of the business and its management and supervision on whatever basis you deem fair to the respective interests involved. [22]

At the same time, Blevins turned over a list of Speak-O-Phone accounts payable, notes payable, and studio contracts to Widmann, and Sanborn supplied him a breakdown of disc-production costs and an estimate of costs to produce attachments for home and radio recording. [23]

On April 11, Emerson informed Widmann that the Presto Machine Company could supply Speak-O-Phone fifty large studio recording machines within six to eight weeks and was also prepared to look into the production of home-recording equipment. Furthermore, Emerson reported, Presto was eager to take over production of the metal discs, with eighteen presses available and the capacity to “take care of unlimited quantities.” Emerson concluded his letter by writing, “I consider this an ideal plant for our work and for all of its future development.” [24] However, no agreement with Presto was forthcoming. The announcement that RCA Victor was about to introduce its own home-recording system may have dissuaded Emerson from further pursuing a Speak-O-Phone home system.

The long-simmering feud between Blevins and Sanborn came to a head toward the end of 1930, with Blevins complaining to Emerson that Sanborn had conducted “practically no business” since June, and had spent only $100 on sales. Blevins wrote to Emerson in January 1931, “In the interests if the creditors of Speak-O-Phone Corporation of America, I should like to see you and the other stockholders place a management in charge which will immediately take advantage of the demand for the product and give the business a progressive management.” [25]

As the sniping continued, Emerson finally moved to assume full control of Speakeophone Incorporated, canceling the Emerson Foundation Company’s contracts with Blevins and Sanborn. On January 20, 1931, he requested the return of their stock from the Harriman National Bank and Trust Company, which had been holding it in escrow. [26] Full manufacturing, licensing, and sales rights were transferred from the Metal Disc Recording Company to Speakeophone, which was now firmly under Emerson’s control (Speak-O-Phone now being little more than a trade name). In addition, MRDC lifted some earlier restrictions on its products’ use, although it inexplicably continued to prohibit their use for dictation purposes. [27]

On January 22, 1931, Emerson authorized the Emerson Foundation Company to sell any or all of its shares in Speakeophone Incorporated. [28] The move roughly coincided with the formation of H. T. Leeming’s Remsen Corporation, and it appears that Emerson accepted Remsen stock in exchange for some or all of his Speakeophone stock. By February, Emerson was negotiating to have Remsen take over manufacturing of the metal discs.

The Remsen Corporation left little in the way of a paper trail. It was affiliated in some way with inventor Douglas H. Cooke, who wrote a rambling, six-page document “not for public consumption” extolling the Remsen record’s virtues, although there is nothing to indicate that the Remsen disc was anything more than a rebranding of the regular Speak-O-Phone disc. [29]

According to Cooke, Remsen either owned or otherwise controlled (it is not clear which, from his wording) the Emerson and Wadsworth metal-disc patents, in addition to holding Cooke’s own pending patent on portable and home-recording machines. [30] When Cooke balked at the idea of manufacturing recorders, preferring to contract the work to outside suppliers, Emerson went to Widmann to with a proposal that they form a new company to manufacture recording machines. Widmann was not interested. [31]

On August 10, 1931, Sanborn wrote to Emerson, “Being completely out of Speak-O-Phone, I would like to clear it all up. The sum total of my loans to you is somewhere over $1,000. I would like to see this taken care of in some way… Trusting that Speakeophone is now doing all that you have expected from it.” [32] Emerson replied, “Am more than anxious to take care of the loan you were good enough to give me just as soon as I can… As to Speakeophone — Say Uncle Freddy, why pick on me?” [33]

On September 14, 1931, Emerson authorized sale of his Remsen stock through Widmann. [34] Speak-O-Phone would go on to flourish for a time in the 1930s, especially after finally getting into the dictation-machine market, although its bare-aluminum discs would be rendered obsolete by the Presto Recording Corporation’s superior lacquer-coated recording blanks. Speak-O-Phone’s later history will be the subject of a future posting.

 

The Sound of Speak-O-Phone

As many collectors have learned from disappointing purchases, surviving Speak-O-Phone discs are only rarely of any musical or historical interest. Here are two interesting exceptions. The first is by Martha Wilkins, a professional radio and concert performer who also sang occasional minor roles at the Metropolitan Opera. Her collection of personal records and air-checks from 1930 through 1948 now resides in the Mainspring collection.

The second (courtesy of David Giovannoni) is an excerpt from a 44-minute talk, extending over multiples discs, on the rosy future of dirigibles. The craft mentioned suggest the recording was made in 1933 or thereabouts. If any of you aviation-history buffs out there know who this might be, we would love to hear from you.

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MARTHA WILKINS: Indian Love Call
Norfolk, VA: May 22, 1930

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UNKNOWN SPEAKER: Talk on lighter-than-air aircraft (excerpt)
Unknown location: c. 1933

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Notes

 

[1] “New Incorporations.” New York Times (Mar 22, 1922), p. 23.

[2] Wadsworth, H. L. “Sound Recording and Reproducing Machine.” U.S. Patent #1,312,461 (filed Mar 7, 1917; granted Aug 5, 1919).

[3] Memorandum of Agreement Between the Metal Disc Recording Company, Inc., and Henry L. Wadsworth (May 11, 1922.

[4] Emerson, Victor H. “Record for Talking Machines and Method of Making the Same.” U.S. Patent #1,444,960 (filed April 25, 1921; granted February 13, 1923).

[5] “Kodisk Placed on Market.” Talking Machine World (May 1922), p. 33.

[6] Cooke, Douglas H. Unpublished manuscript, c. 1930.

[7] Ibid.

[8] Emerson Foundation Co., Inc. Stock certificate issued to A. T. Emerson (Mar 10, 1927).

[9] Emerson Foundation Co., Inc. Letter to Frederick H. Sanborn (Aug 14, 1929).

[10] Memorandum of Agreement Between the Metal Recording Disc Company, Inc., and Frederick H. Sanborn (September 21, 1927).

[11] Blevins, Jacques E. Letter to A. T. Emerson (Jan 31, 1931).

[12] Certificate of Incorporation of Speakeophone Incorporated (Dec 30, 1927).

[13] Speak-O-Phone Corporation. U.S. trademark filings #268,321 (Aug 28, 1928) and #268,322 (Oct 10, 1928).

[14] “Tomorrow in Our Economy Basement” (ad). Philadelphia Inquirer (Sep 2, 1928).

[15] Famous-Barr Co. (advertisement). St. Louis Post-Dispatch (Sep 18, 1928).

[16] Speak-O-Phone Corp. List of Contracts (c. April 1930).

[17] Ibid.

[18] Emerson Foundation Co., Inc. Letter to Sanborn, op. cit.

[19] Agreement Between Speakeophone, Incorporated, and Speak-O-Phone Corporation of America (Aug 28, 1929).

[20] Agreement Between Emerson Foundation Company, Inc., and Speakeophone, Incorporated (Oct 5, 1929).

[21] Emerson, A. T. Memorandum for Mr. Matters (Feb 17, 1930).

[22] Blevins, Jacques E. Letter to E. A. Widmann (April 8, 1930).

[23] Sanborn, Fredrick H. Latter to E. A. Widmann (April 8, 1930).

[24] Emerson, A. T. Letter to E. A. Widmann (April 11, 1930).

[25] Blevins, Jacques E. Letter to A. T, Emerson (Jan 31, 1931).

[26] Emerson, A. T. Letter to Harriman National Bank and Trust Company (Jan 20, 1931).

[27] Agreement Between Metal Disc Recording Co, Inc., and Speakeophone Incorporated (Jan 16, 1931; amended Mar 28, 1931).

[28] Emerson Foundation Company, Inc. Resolution (Jan 22, 1931).

[29] Cooke, op. cit. Cooke and a group of associates invented what he called the Chromatron recorder in the winter of 1927, which he claimed in the document was “developed quite independently of anything of the Remsen Corporation.” It is unclear whether this was the recording device that Remsen marketed.

[30] Sanborn, Frederick H. Letter to E. A. Widmann (Oct 28, 1930).

[31] Emerson, A. T. Memorandum to E. A. Widmann (Aug 18, 1931); Widmann, E. A. Memorandum to A. T. Emerson (Aug 20, 1931).

[32] Sanborn, Frederick H. Letter to A. T. Emerson (Aug 10, 1931).

[33] Emerson, A. T. Letter to Frederick H. Sanborn (Aug 17, 1931).

[34] Emerson, A. T. Memorandum to E. A. Widmann (Sep 14, 1931).


Our thanks to Doreen Wakeman (A. T. Emerson’s grand-daughter, and Victor’s great grand-daughter) for providing the source documents and many of the graphics used in this article.


 

© 2020 by Allan R. Sutton. All rights are reserved.

Update: American Record Company Masters on Hawthorne & Sheble’s Star Label

Update: American Record Company Masters
on Hawthorne & Sheble’s Star Label

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The overwhelming majority of Star records were pressed from Columbia masters (see Star Records in Mainspring’s free Online Reference Library). However, a few anomalous issues — presumably pre-dating Hawthorne & Sheble’s switch to Columbia recordings, although their date of production remains unclear — use Hawthorne, Sheble & Prescott’s American Record masters.

These obscure issues retain American Record’s original catalog numbers and, like their counterparts, have rubber-stamped label information. On some specimens, the Star label was pasted over the American Record Company original; on others, the label was affixed directly at time of pressing.

These issues don’t appear in any Star catalog or supplement we’ve seen thus far. The corresponding American Record Company issues were released between March and October 1906.

The latest addition to the list comes to us from Robert Johannesson (Kristianstad, Sweden) — in this case, an operatic recording that is fairly rare in the original American Record Company pressing, and no doubt even rarer as a Star disc.

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Courtesy of Robert Johannesson

 

The American Record–derived Stars appear to be far scarcer than the Columbia-derived Stars. Thus far, only the following have been confirmed by sources we know to be reliable. If you have other examples, we would like very much to hear from you (label scans are appreciated, if possible). You can e-mail us at:

 Star 031317
Cheyenne (Shy Ann)
Billy Murray Acc: Orchestra
Mx: X 837

Star 031368
La Golondrina (The Swallow)

Curti’s Mexican Orchestra (Carlos Curti, director)
Mx: —

Star 031369
El Matador — Paso Doble
Curti’s Mexican Orchestra (Carlos Curti, director)
Mx: —  [ctl. M 5284]

Star 031401
Rigoletto: Monologo

Cesare Alessandroni
Mx: X 196

Star 031406
Himno Nacional Mexicano

A. de G. Abello
Mx: X 777

Star 031432
The Bullfrog and the Coon

Ada Jones
Mx: X 1428  [ctl. M 5299]

 

Full details, including corresponding issues on other labels, can be found in the Star Records discography.

Latest Additions to the Phono-Cut Discography

Latest Additions to the Phono-Cut Discography

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Thanks to Robert Johannesson (Kristianstad, Sweden), we now have additional details for the following issues in The Phono-Cut Discography:

 

Phono-Cut 5182:

I Rosens Doft = side A (mx. 1374 [00])

Trollhättan = side B (mx. 1375 [0])

 

Phono-Cut 5253 (previously unconfirmed issue):

Fogeln’s Visa = side A (mx. 1525 [00])

Stephanie = side B (mx. 1446 [0]; catalog number 5209, on which this also appears, is also in the wax)

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These and other recently received additions will be incorporated in our next full revision of the discography (V.3), tentatively scheduled for early November. Our thanks for all who have taken the time to respond.

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It now appears almost certain that the “0” characters following many of the master numbers are take indicators. If so, that raises the question of whether “0” indicates take 1, or the absence of “0” indicates take 1 (in which case, “0” would be take 2, “00” take 3, etc. — similar to Gennett’s use of no letter for take 1, “A” for take 2, etc.). The relative rarity of “000” markings suggests the latter, but that is still just a guess at this point.

Browse the Mainspring Press Online Reference Library for more discographies, all free to download for personal, non-commercial use.

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The Victor Pict-Ur-Music Story & John Bolig’s Victor Film and Theater Records Discography (Free Download)

Latest Addition to the Mainspring Press Free
Online Reference Library:

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Download Free Personal-Use Edition (pdf, ~1.5 mb)

 

Buy Direct from Mainspring Press:

Winner of the 2019 ARSC Award for Excellence in Historical Recorded-Sound Research, this unique volume contains more than 1,100 entries covering the record companies, independent studios, and individual producers — and the thousands of disc and cylinder brands they produced for the commercial market (including consumer, jukebox, and subscription labels) — from the birth of commercial recording to the start of the LP era.

“A mighty fortress is this book – and it guards an accumulation of knowledge of unparalleled proportions.”
– Tim Fabrizio, ARSC Journal

American Record Companies and Producers will forever be the ultimate resource.”
– John R. Bolig, author of The Victor Discographies

“I am in awe of the scope, breadth, detail
and documentation.”

– James A. Drake, author of Ponselle: A Singer’s Life and Richard Tucker: A Biography


DETAILS AND SECURE ONLINE ORDERING

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New Online Discography: Vocalion 14000 Series, 2nd Edition (Allan Sutton) — Free Download

New Online Discography (Free Download):
THE VOCALION DISCOGRAPHY — Part 1

14000 Series (Second Edition)

By Allan Sutton

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The latest addition to our rapidly expanding Record Collectors’ Online Reference Library is now available to download free of charge for personal, non-commercial use. 

An updated edition of our 2010 publication, Vocalion 14000 Series includes a substantial amount of newly added data from the Brunswick-Vocalion transfer logs; the files of recording contractor Ed Kirkeby (who booked sessions for the likes of Charles Harrison and Fred Van Eps, besides managing the California Ramblers); the Record Research group’s extensive archival materials (now a part of Mainspring Press’ holdings); foreign-release data from catalogs in the British National Library and private collections; and other reliable documentation that has become available to us since the original edition was published.

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Download for Personal Use (Print-restricted) (pdf, ~2 mb)

 

Part 2 in the Vocalion Discography series — covering the vertical-cut and pre-1925 classical, operatic, and miscellaneous series — is in final fact-checking and editing for release this Spring. Part 3, covering the Brunswick-era issues, obviously is a much longer-range project.

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The James A. Drake Interviews • Gus Haenschen: The Brunswick Years — Part 1

The James A. Drake Interviews
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Gus Haenschen: The Brunswick Years — Part 1

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> Part 2  | > Part 3

 

Walter Gustave “Gus” Haenschen — perhaps best known to modern collectors as the fictitious band leader “Carl Fenton” — served as Brunswick’s manager of popular recordings from 1919 to June 1927, when he resigned to embark on what would become a successful career in broadcasting.

Compiled by Jim Drake from transcriptions of his interviews with Haenschen during 1972-1979 in Ithaca, New York; Norwalk, Connecticut; and New York City, this remarkable account appears here in its entirety for the first time. The four initial installments will cover Haenschen’s years with Brunswick, offering a firsthand look at operations in what was then America’s third-largest record company.

 

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In what seemed to be no time at all, in retrospect, Brunswick became a serious rival to the Victor Talking Machine Company, the dominant corporation in the recording industry.  What made Brunswick so successful so rapidly?

Well, there were several reasons. First, the Brunswick company was able to offer recording artists a “package“ that not even Victor could match.  We [Brunswick] could offer not only a much higher amount for retainer, but could also give the artist a higher percentage of royalties from the sales of the recordings.

Another advantage that we had was flexible release dates.  We adopted a flexible release-date policy very early in my time there.  Victor, you see, was at the top of the pyramid in the industry, Columbia was one or two tiers down from Victor, and [the] Edison [company], which had been a major competitor in the early years of the industry, had only a fraction of the market by 1919 even though they had the superior technology.  

Victor had a fixed day or date each month, and that would be the date that their new releases would be announced to the trade and the public.  If my memory serves me right, Columbia had the same policy, although I can’t say for sure after all these years.  But Victor was our main competitor, or so we liked to think, and by issuing new releases whenever the moment was right, we could very often “scoop” them.

Our flexible release-date policy was especially important where Broadway shows were concerned.  Take a musical like “Good News” or “No, No, Nanette,” for example.  At the premiere of shows like those, there would be representatives in the audience from Victor, Columbia other record companies, and several of us from Brunswick.   All of us would have one purpose in going to the premiere:  to figure out in advance which of the songs in the show would catch on and therefore sell records.

What was difficult was trying to second-guess the audience by trying to determine whether they were reacting principally to the production, the staging, the performer, or mainly the song.  If we had a hunch from the audience’s reaction that we were right, we could get an arrangement together, record it, and have it in our dealers’ shops weeks before Victor’s or Columbia‘s monthly release date rolled around.  That’s where our flexible-release policy gave us an edge.  We could release a new Brunswick record any day of the week.

 

You spoke about the type of backing Brunswick had.  Would you elaborate on that? 

What I have been calling “Brunswick” here—the phonograph and record company, in other words—was just one subsidiary of the Brunswick-Balke-Collander Company.  Even in 1919, when I was hired, it was an old and well-established company that had made its name in billiards and bowling equipment, and saloon fixtures of all kinds.  Most of the saloon fixtures were made in the mammoth [Brunswick] factory in Saginaw, Michigan, where they employed some of the finest woodworkers and cabinet makers in the world.

Prohibition cut deeply into the saloon fixture business, which is how the parent company decided to get into the recording industry.  A fellow by the name of B. Edward Bensinger, or Ed as we called him, headed the parent company, and he and the board of directors approved a plan to manufacture phonographs, using the equipment and skill they had in the Saginaw factory. 

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Brunswick-Balke-Collender’s facilities included a massive factory in Dubuque, Iowa, and a pressing plant (one of several) in Jersey City.

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Brunswick was only making phonograph cabinets at first, and then they began making their own line of phonographs. This would’ve been about 1909 or 1910, and it was how I became involved with Brunswick when I was a college student at Washington University in St. Louis, my hometown.

I had an orchestra in those days and knew popular music pretty well, and I had a fairly good background in classical music.  After classes and on weekends, I worked at what was then the largest department store in St. Louis.  It was called Scrugg-Vandervoort [Scruggs, Vandervort & Barney], and it took up almost an entire city block.  I began working there part-time in the Music Department, which took up the entire sixth floor and included pianos, player and reproducing pianos, and all of the major brands of phonographs.

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The Scruggs-Vandervoort-Barney building, St. Louis (1907)

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Our store was the largest victor dealership in St. Louis.  But during the holiday season each year, we had all kinds of trouble getting Victor to deliver the Victrolas our customers had ordered.  One holiday season when we were particularly troubled by Victor’s backlogging, I succeeded in getting the management to introduce and heavily promote Brunswick phonographs.  Well, the sales exceeded everybody’s expectations.  That made me something of a fair-haired boy at Scruggs-Vandervoort, and also put me in a very good light with the Brunswick sales representatives for getting them a large contract.

 

The Victrola was the biggest selling phonograph of that era. How were you able to persuade buyers that the Brunswick phonograph was equal to or even better than a Victrola?

As you do in any sales business, I pointed out the advantages that the Brunswick had over the Victrola. At the time, and this was in the early 1910s before World War One, a Victor phonograph would only play lateral-cut recordings.  Just as Edison was committed to vertical-cut recordings to the exclusion of any other type, so the Victor Talking Machine Company was committed purely to lateral cut recordings.

There was another company, Pathé, which had at one point a fairly good market share.  Pathé recordings were vertical-cut, like Edison Diamond Discs, but they had much wider grooves and used a ball-shaped sapphire stylus for playback.  Well, Brunswick had made a series of vertical-cut recordings before I joined the company.  I’m not sure when they did them, but I don’t recall any Brunswick vertical-cut records when I was working at Scruggs-Vandervoort.  

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(Left) Vertical-cut Brunswicks were recorded in the U.S. but sold only in Canada. They later were pressed with updated labels (right) stating “Jewel Point Record” (right), again for sale only in Canada.

 

Our recording engineer at Brunswick, Frank Hofbauer, was the one who had recorded them.  He told me that none of those records was ever sold in the U.S.  They were only sold in Canada, which was the main market from what I understood, and some were exported to England for sale there.  But that was before I was with the company, and after I left Scruggs-Vandervoort to join the Navy. 

 

What was it about the Brunswick phonograph that you highlighted as selling points to customers at Scruggs-Vandervoort?

The biggest selling point for Brunswick machines was the tonearm, which was called the Ultona.  It was really a marvelous design from an engineering standpoint because it would play both vertical-cut and lateral-cut recordings, and it had the appropriate stylus for each type of record.  By rotating the playback head, you could select either to use a disposable steel needle to play Victor or Columbia recordings, or a ball stylus—we used emerald rather than sapphire for the ball stylus on the Ultona—to play Pathé recordings. 

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Louis Taxon of Rockport, Illinois, patented the Ultona reproducer and arm in 1917 and assigned his patent to the Brunswick-Balke-Collender Company.

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The Ultona had two good-sized mica diaphragms mounted back-to-back, each with its own damping rings, in a nickel-plated “head” that could be rotated to play each type of record.  One of the two diaphragms had an elliptical stylus for playing Edison Diamond Discs.  The [Ultona] also had a sliding weight build into its tonearm, inside the tube that connected the reproducer to the sound box.  That sliding weight was necessary for playing Edison records because it lightened the pressure of the stylus on the grooves of an Edison disc. 

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A June 1919 ad for the Brunswick Ultona. There were already many “universal” reproducers and phonographs on the market, but the Ultona was better-engineered, and the only one to be produced by a major national corporation of Brunswick’s stature.

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It was the Ultona tonearm that made the Brunswick an “all in one” phonograph, and it was priced competitively with the Victor machines.  That “all in one” feature, plus the beautiful cabinetry and a wide selection of styles and finishes and prices of Brunswick phonographs, were the selling points I used at Scruggs-Vandervoort.  

 

Did any of the founding members of Brunswick-Balke-Collander have an involvement in the phonograph part of the corporation?

The founder, John M. Brunswick, had died in the last [nineteenth] century, and his son-in-law, Moses Bensinger, who had married J. M.’s daughter, Eleanora Brunswick, had died just after the turn of the century.  Ed [Benjamin Edward] Bensinger  was a son of Moses Bensinger.  Ed has a son who’s named after him, but who goes by “Ted.”  The first Brunswick, J. M. Brunswick, had bought out another billiard maker, Hugh Collender, who also died before the company became involved in the phonograph business. 

The third founder, Julius Balke (Sr.), also died before the phonograph division was organized.  But Julius Balke’s son, who was named after him [Julius Balke, Jr.], and Ed Bensinger were major stockholders and executives in the overall corporation.  They were what I would call appropriately active in the phonograph division, meaning that they weren’t intrusive and never interfered in what we were planning or what we were releasing.  But they kept a close eye on the phonograph division.

 

How did the new Brunswick phonograph affect the public profile of the Brunswick parent company?

Well, the phonograph division was what gave Brunswick-Balke-Collender a reputable name with the public.  As I said, the company had been known for elaborate saloon fixtures, billiard tables, and bowling equipment.  In the early-1900s, most bowling was done in large bars.  Bowling alleys came later.  So the company was associated with the tavern and bar business, which was anything but reputable in the eyes of most women.  But when Brunswick began producing not only phonographs but a line of recordings, the company was now seen in the same light as Victor.  So in effect, the phonograph business made Brunswick reputable in ways the company had never been, as far as the general public was concerned.

 

When did you join Brunswick?

I enlisted in the Navy in 1917 with hopes of being sent to the front in France, but probably because I was an engineer, I spent my entire tour of duty at the Navy Yard in Brooklyn machining metal parts, doing a lot of welding and working on ship propellers.  I did go to sea, but it was just to repair ship engines in other ports.  When I was mustered out and I docked in New York City in June of 1919, to my complete surprise I was literally met at the dock by Brunswick executives.

I was taken to the Plaza Hotel where Brunswick had a large suite for me and all of my family from St. Louis, whom they had brought to New York to be with me.  They give me a car to use and paid for anything that I wanted my family to see or do in Manhattan.  They gave me two days to do all of that, and then I was to meet with them in another suite at the Plaza.

There, they offered me a position which they had just created for the new record division.  I was to be the founding director of popular music releases. When they told me what they were going to pay me, I actually thought I had misheard them.  They offered me $50,000 a year plus stock options, and also told me to order any make of automobile that I wanted, with any accessories I wanted on it, and that it would be mine as long as I was with the company.  One of the men said, “We don’t mean a Model T [Ford], we want you to get the car you want.”  I took them up on it and ordered an emerald-green Buick convertible.  I’ve driven new Buicks ever since then.

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Early Brunswick managers. These photos appeared in a January 1920 Talking Machine World article announcing the launch of Brunswick records in the U.S.

 

At that meeting I was introduced to one of the great men in the recording industry, Walter B. Rogers, who had been a cornetist with the Sousa band and was also the musical director at Victor.  Walter had been one of the early instrumental soloists, a cornetist for the [Emil] Berliner and early Victor companies in the early 1900s. I was told that Walter would be the director of classical-music releases, and that we would work together as a team to direct all recordings that Brunswick would release.  We were also responsible for auditioning prospective singers and instrumentalists.  Later on, Walter had his own band at Brunswick, and made a lot of successful recordings for the company.

 

Some sources indicate that Walter Rogers didn’t join the company until 1922, but that you were with Brunswick as early as 1916. 

No, no—that’s totally wrong.  Walter Rogers was one of the very first employees at Brunswick.  Now, I’m not in a position to know exactly how he was paid.  I suppose it’s possible that he was on some kind of retainer, or an exclusive consulting contract, and was paid that way.  That’s possible, but I doubt it.  Anyway, he and Frank Hofbauer were the first two members of the phonograph division as far as I know.

 

What was the range of your responsibilities as director of popular-music recordings?

I had to approve all arrangements that were used in the sessions, changing them where necessary—and in most of the vocal sessions I did the studio conducting, too.  When we were recording a dance band, I just directed the overall session, of course.  Acoustical recordings were tough to arrange for, and sometimes the musical groups we would be recording, would naturally want to use their best arrangements.  But we had to revise their arrangements for the limitations of the recording process. 

It was a far different matter, you see, when a dance band was recording a song than playing at in a night club or a ballroom. When a band would play in public, especially in the early-1920s, they tended to follow what was then a current fashion by adding fifth notes to major chords.  It sounded great in a ballroom, but in an acoustical-recording session the fifth note would sometimes give the impression of a minor chord just because of the recording process.  So it would be my job to scrutinize all these arrangements and delete or otherwise revise troublesome parts.

 

Were you involved at all in the development of the Brunswick recording process?

No, none of it.  As I talked about earlier, Brunswick had been involved with Pathé, but that was before my time.  Everything was in place by the time I was hired—the first recording studios, or “recording rooms” as we called them—and a lot of test recordings had been made by the time when I got the offer to become the director of popular-music releases.

 

What was Frank Hofbauer’s background, and why did he become so important to Brunswick?

Frank had worked directly for Thomas Edison and brought all of his knowledge to the design and development of the recording lathes, diaphragms, and cutting styluses for Brunswick.  Before that, he had been with one of the very early companies in the industry, the Leeds Phonograph Company [sic; the Leeds & Catlin Company].  Frank was the man who was responsible for the incredible quality of the Brunswick recording process. 

 

How old was Frank Hofbauer when he joined Brunswick?

I would say he was in his late-fifties, maybe even sixty when he went with Brunswick.  He was really one of the pioneers in the recording end of the industry.  We [Brunswick] also had another very important man in the industry, a fellow named Darby, who had worked with Emile Berliner in the early days of the industry.

 

In what seemed to be a time when men preferred to be known by their initials, Darby’s name is often shown in print as “W.S.K. Darby,” or just plain “S. K. Darby.”  What was he called when you worked with him?

He was called “Will” at Brunwick.

 

For the recording equipment in the studios, did Frank Hofbauer use the Dennison recording machines which Victor used?

No, he had to design his own machines.  We couldn’t use Dennison machines because Victor owned the patent on them.  The design that Frank came up with had a cast-iron frame rather like the harp-shaped frame of a grand piano.  Because of his work with Edison, Frank settled on a groove width of 1/250th of an inch, and a speed of 80 r.p.m.  He used the same formula for wax recording blanks that he had used at Edison, and he also had an electric coil on the cutting stylus, which heated the cutter and made a cleaner groove in the wax master.

 

Were Frank Hofbauer’s recording machines powered by electricity or by clockwork-style weights?

By cast lead weights.  Electricity was not reliable in 1919.  There would be voltage surges and often variances in the voltage that would cause fluctuations in the speed of the motor, and therefore in the speed of the finished recording.  Most electric motors of that time also had a detectable sound when they were running. 

Although leather belts were used to connect motors to machinery, some of that motor noise could be captured by the recording diaphragm.  There was also the problem of power outages, which were much more common then than they are now.  So, the system of weights and pulleys was completely reliable, no matter what the weather. 

 

Did Frank Hofbauer also design field-recording machines?

Oh, yes—those were a necessity.  We used them when we were traveling to other cities and states to make recordings. The field recording machine—and there were a half-dozen of them because there always had to be a back-up machine and also because we started doing a lot of field recording in the first two or three years of the company—was an A-frame design with the lathe, turntable and diaphragm and the cutting stylus mounted on top of the frame.

 

Could you describe one of these portable machines in more detail?

Well, the frame itself was about five feet high, tapered, and had four legs.  The legs were four-by-fours, solid oak, and the recording turntable and lathe and cutting head were mounted on top of an oak platform.  There was oval-shaped lead weight suspended below the deck. That lead weight powered the turntable and the lathe.  There were places all around the tops of the legs where steel rods could be attached to hold up to three recording horns. 

The horns were attached by rubber tubes to the cutting head, meaning the recording diaphragm.  The horns could be tilted downward if necessary, as in, for example, recording a grand piano with the lid open.  The usual configuration for a session like that would be to have one horn angled downward to pick up the sounds of the piano strings, and the singer or instrumentalist would be playing or singing into a second horn. The field recorder could be disassembled for shipping fairly easily.

 

Was there a specific formula for the making of the wax master from which the recordings were made?

Yes, the formula was Frank Hofbauer’s, and it was probably the same one that Edison had used for the wax masters. 

 

Apart from your success selling Brunswick photographs in St. Louis, why do you think the company chose you to be the founding director of popular music releases?

After a while I found out why, and it was because Walter Rogers had been impressed with me when my little orchestra, Haenschen’s Banjo Orchestra, made trial recordings at Victor in 1916.  It was just my trio, with a banjoist and with Tom [Theodore Thomas] Schiffer on traps and my banjoist. 

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Theodore Schiffer (drums) and Gus Haenschen (piano) performing in Scruggs-Vandervoort-Barney’s Victrola department, summer of 1916.

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Although none of those trial recordings was ever approved, Walter took a liking to me.  So it was he more than anyone else who was responsible for my being picked to head the new popular music releases division of the company.

 

Where were the Brunswick studios located when you joined the company?

They were using a temporary studio on East 21 Street.  That didn’t last very long because I remember that we moved the studios to the top two floors, the twelfth and thirteenth floors, of a brand-new building, the Brunswick Building, at 16 East 36th Street in Manhattan.  There, we had executive offices on the twelfth floor and two recording studios on the top floor.  Later, we moved to the top floor of an even bigger Brunswick building at 799 Seventh Avenue.   

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The Brunswick Building at 799 Seventh Avenue, New York. Studios, on the top floor, were taken over by Decca Records in 1934.

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One of our two main competitors, Columbia, had their studios on the thirteenth floor of another downtown building, the Gotham.  The reason we [i.e.,Brunswick and Columbia] built studios on the highest floor of a tall building was to be as far above the noise of traffic in Manhattan, while also being able to have large windows that could be opened during warm weather to keep the studios cool. 

 

We forget that there was a time when air-conditioning didn’t exist.

That’s right—there was no air conditioning back then, and we couldn’t use electric fans during recording sessions because even the quietest of them made just enough of a breeze to cause sheet music to flutter.  Our studios had wire lines stretched from one wall to the other above the recording horn, and the arrangement—not an actual score, but a sheet of paper showing the order of the choruses—was attached to the lines by metal clips.  If you had fans running, even slow-speed ceiling fans, it didn’t take much air to cause those sheets of paper to flutter

At 16 East 36th Street, we had large windows that helped cool the studio, except when it rained.  When that happened, we resorted to fans—not ceiling fans, but several large Westinghouse fans that were mounted on a wood frame so that the blades were an inch or two above a long tub filled with large blocks of ice. 

We used rheostats to control the speed of the fans so that they could run more slowly when we were recording.  As soon as a “take” was finished, we’d turn the rheostats to maximum voltage and hope that the rain would stop.  Sometimes there would be thunderstorms, and we had no choice but to wait out the storm because a thunderclap could ruin the wax master. 

 

Do you have any recollection of the first recording ever issued on the Brunswick label and after you joined a company?

The first singer I can remember making records was Elizabeth Lennox, a wonderful mezzo soprano—more of a contralto, really—who is still my friend.  On the instrumental side, we had a fine violinist, Elias Breeskin, and if my memory is correct, his recordings were the first ones that Brunswick really promoted.

 

What would a typical workday be for you and Walter Rogers, and how much interaction was there between you?

We worked together very, very closely.  Walter would ask me to check the placing of instruments in relation to the singer or the instrumentalist and the recording horn.  My recordings were said to have a very good balance, although I don’t know where that got started exactly—but Walter would ask me to give him my opinion about instrument placements.  I can remember sitting through different takes with Sigrid Onegin, Giacomo Lauri-Volpi, Edith Mason, Maria Ivogun, Giuseppe Danise, Michael Bohnen, Leopold Godowsky, and Joseph Hofmann among the other great artists we had under contract. 

I have particularly fond memories of Sigrid Onegin, Elisabeth Rethberg and Michael Bohnen.   We were especially lucky with Onegin and Rethberg since both of them were just at the beginning of their American careers when we got them under exclusive contracts.  They were also two of the dearest, loveliest people I’ve ever had the pleasure of knowing.

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Michael Bohnen (left) and Richard Bonelli (G. G. Bain Collection,
Library of Congress)

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Michael Bohnen was big, fun-loving fellow.  Because my family were immigrant Germans, German was my first language and so I spoke German with Bohnen in the studio. I remember one time him coming into the studio looking like hell!  He had welts all over his face, and a few fresh cuts, and his shirt was a mess.  Naturally we asked what it happened to him and he sort of kiddingly said that he had cut himself shaving. Chances are that somebody insulted his heritage, and in good Germanic fashion he probably let them know with his fists that he was not too happy about it!  But what a fine musician he was—and he was as great an actor as he was a singer. 

 

I’m assuming that not all of your memories of Brunswick’s classical artists are as endearing as the ones you just mentioned.

 Two that I could have done without were Claire Dux and Marie Tiffany, even though I had good working relationships with both of them through Walter [Rogers].  Claire Dux had one stock answer every time she encountered any sort of opposition about anything she wanted.  She’d look at you with a well-rehearsed kind of innocence and say, “But—but—I am the golden Claire!”  You can imagine how many responses our studio musicians dreamed up for that line!

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A Brunswick dealer’s ad capitalizing on Marie Tiffany’s appearance in Phoenix, Arizona (November 1920)

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Marie Tiffany, as you might know, later married Bill Brophy, who was my boss, essentially.  She was extremely ambitious career-wise, although her opera career never reached the heights she probably hoped for.  Her ambition, and then her relationship with Bill Brophy, sometimes made things a little tense.  Although he married her, she had been his mistress for some time.  

 

What was the hierarchy of the phonograph division of Brunswick?  Who was the head of it, and who reported to whom?

The head of the company was Ed Bensinger, and the next in line under him was Bill [William A.] Brophy, who was the general manager of the phonograph and recording division.  Technically, Percy Deutsch reported to Bill Brophy, but since he was a Brunswick family member, he had more influence than Bill had.  There was also a “Music Department” in the company’s executive structure, which was put in about the time I joined Brunswick.  It was headed by a fellow named Henry P. Eames, and I think his supervisor was Bill Brophy. 

Bill Brophy was also Frank Hofbauer’s supervisor, as I recall.  Then there were Walter Rogers and I, Walter being responsible for classical-music releases and I being responsible for the popular-music ones.  We reported to Bill Brophy.  There were other departments which had general managers and other executives—the Sales department, the Promotion department—and also regional managers for various parts of the country.

 

Were you involved in any with the annual catalogs that Brunswick issued?

No—those were done by the Promotion department.  Today, we would call it the “Advertising Department.”  It was also responsible for the monthly supplements, the printed advertisements in newspapers and magazines, and all of the company’s announcements and news releases. 

If I had had any say about those catalogs, I would have urged that we not issue them at all because of our flexible-release date policy.  We could have issued monthly supplements to our dealers instead of an annual catalog.  But we were expected to print an annual catalog because Victor and Columbia issued them. 

“We [Brunswick] compiled and published in our annual catalogs all of the records that were available to dealers as of October of the previous year. In other words, the Brunswick catalog for 1925 listed all of the recordings that had been released as of mid-October 1924.”

Like the Victor and Columbia catalogs, ours were divided into two sections, each printed on different-colored paper.  All of the recordings, popular and classical, were printed in alphabetical order, with the price listed for each recording.  Unlike Victor, which issued all of their Red Seals in single-sided form until 1922 or 1923, we issued only double-sided recordings, either ten-inch or twelve-inch. 

All of our popular-music records were priced at $.75 for a double-sided disc.  Our classical recordings, which were printed on gold-colored paper in the second part of the catalog, were priced at $1.00 or a maximum of $2.00 for a double-sided recording.

 

Did Brunswick issue many of the same titles that Victor and Columbia had issued?

Yes, we were a case of what you might call “follow the leader.”  For example, duets like “Whispering Hope” by Louise Homer and Alma Gluck were very popular Victor Red Seals, so we had Marie Tiffany and Elizabeth Lennox record the very same arrangement for us at Brunswick.  We also copied the arrangements and phrasing of Victors instrumentalists like Fritz Kreisler.  We had Max Rosen record many of Kreisler’s most popular Victor recordings, so he became Brunswick’s Kreisler.   We even had our own “Caruso.”  That was Mario Chamlee.

 

Did you audition Chamlee?

Not in the usual sense, no.  Archie Chalmondeley—that was his real name—was still in his khakis when he made a “personal recording” at the Brunswick studios.  Every record company did “personal recordings,” typically after-hours or on a Sunday, because the singer or instrumentalist had to pay for them out-of-pocket and also had to pay for the piano accompanist. 

Archie had made a personal recording in our studio, but we didn’t know anything about it because that was not “commercial,” not part of our responsibilities.  Frankly, we thought that those were just “vanity recordings.”  I know because I made several of them at Columbia when I had my band in St. Louis.  Anyway, Frank Hofbauer suggested to Walter Rogers and me that this young tenor’s “personal recording” sounded very impressive. 

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An early advertisement for Mario Chamlee’s records,
December 1920

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The acoustical-recording process was hit-and-miss, and some voices recorded well and others didn’t.  Archie’s voice on that recording sounded almost like Caruso’s.  In person, he didn’t sound like that—actually, he sounded more like Tito Schipa—but our recording equipment made him sound like Caruso.  Well, we really capitalized on that.  We signed Archie to an exclusive contract and changed his last name to “Chamlee.”  His first series of Brunswick discs show his name as “Archer Chamlee,” but at Walter’s suggestion his first name was changed to “Mario.”

Walter [Rogers], who had conducted many of Caruso’s Victor Red Seal recordings, coached Chamlee to mimic Caruso’s phrasing and dynamics.  If you listen to Chamlee’s Brunswicks of arias and songs that Caruso made famous at Victor, some of Mario’s recordings could pass for Caruso’s if you didn’t look at the label on the record.

Richard Bonelli was another “find” for Brunswick.  Do you recall his audition?

Yes.  He was “Dick Bunn” when we auditioned him, but at Walter’s suggestion he Italianized his last name to “Bonelli.”  His voice wasn’t that large, yet it recorded “big”—even more so than John Charles Thomas, who was nationally known and far more experienced than Dick Bonelli.  And just as Walter had coached Chamlee to mimic Caruso’s phrasing, he did the same with Dick, using Titta Ruffo’s Victor recordings.  Just as Mario became Brunswick’s Caruso, Dick Bonelli became our Ruffo.

 

Your files show that John Charles Thomas was one of the first vocalists who was given an exclusive contract by Brunswick.  Did you play any role in that?

Yes, I’m happy to say that I did.  Walter [Rogers] knew of John from his success in light opera, but he didn’t know John personally, which I did.  I had met him in 1914, when I was at T. B. Harms during the time that Gene Buck was writing the lyrics to my tune that became “Underneath the Japanese Moon” in the Ziegfeld Follies of 1914.  John Charles Thomas was then singing in a Shubert production of a musical called “The Peasant Girl.”  I got to know him then, and we became friends.  I watched him grow into a real Broadway star, especially in “Maytime.” 

When I joined Brunswick, he was one of the first singers I had in mind for our recordings, and he was one of the first to know that I had accepted an offer with Brunswick and that I wanted him in our catalog.  But he had just signed a contract with Aeolian Vocalion, and he couldn’t get out of it.  So we [Brunswick] had to wait until we acquired the Vocalion company and its artists.  From then on, John and any of the other performers who had made records for Vocalion were recorded in our new studios, when the Brunswick building at 16 East 36th Street was finished. — To be continued

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© 2019 by James A. Drake. All rights are reserved.

 

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James A. Drake is the author of seven books and more than fifty academic and commercial articles. Two of his biographies, Ponselle: A Singer’s Life (Doubleday & Company), and Richard Tucker: A Biography (E. P. Dutton Company), with forewords by tenor Luciano Pavarotti, were selected as Books of the Month by the National Book Clubs of America. His other books include Rosa Ponselle: A Centenary Biography; Teaching Critical Thinking; Popular Culture and American Life; and Lily Pons: A Centennial Portrait (with K. B. Ludecke). He was also a contributing author to the 24-volume American National Biography (Oxford University Press, 1999) and The International Dictionary of Opera (St. James Press, 2000) and served on the editorial board of The Opera Quarterly.

 

> Part 2  | > Part 3

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Two Early Colorado Record Labels (1916 – c. 1920)

Two Early Colorado Record Labels
(1916 – c. 1920)
By Allan Sutton

 

Ironically, Mainspring Press is located in a state that was (and largely still is) a dead-zone as far as commercial recording activity. The state’s first venture — the Colorado Phonograph Company, founded in 1889 and merged with the Utah Phonograph Company the following year — was a financial flop that quietly perished without having produced any known original recordings. It would be more than a half-century before Colorado finally could boast of its own commercial labels, albeit very minor ones.

Nevertheless, there are a couple of early disc labels with at least tenuous Colorado connections. The John Stenzel label, from what was then the small farming town of Windsor, still turns up on occasion in northern Colorado and southern Wyoming:

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Stenzel operated a department store and boot factory in Windsor, and around 1915 he added Columbia phonographs and records to his line. In May 1920, Stenzel liquidated his inventory and soon re-opened in smaller quarters, where he specialized in phonographs and records.

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The Windsor Beacon (May 6, 1920)

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The Stenzel records appear to have been used as premiums, given away with the purchase of “special” Stenzel phonographs. The only example we’ve seen of these machines was a “stenciled” Columbia product similar to the model pictured below:

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The Windsor Beacon (December 23, 1920)

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The Stenzel discs, despite the label claim, were not “specially made” for him, and they have no Colorado connection per se, other than having been sold here. The examples we’ve seen are all standard Columbia E-series discs over which Stenzel pasted his own labels, and none show titles or artists. The few that we’ve heard are recordings of German oom-pah bands (The Windsor Beacon once noted that Stenzel’s clientele were largely “Germans”). The records were likely old surplus stock that Columbia and/or Stenzel had no better way of moving.

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Our next specimen — the Colorado Scholarship Fund label of 1916, produced in conjunction with a Denver newspaper — has more substantial Colorado roots, although it was also a Columbia product:

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Long before The Voice, American Idol, or even Major Bowes’ Original Amateur Hour, there was the Colorado Scholarship Fund Contest of June 1916 — possibly the first amateur-talent contest for which the reward was a record deal, of sorts. The contest was widely publicized by the local press. Even The Talking Machine World, the foremost recording-industry trade paper of the day, covered it in detail. The event proved to be so popular that it was later staged in other cities.

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The Talking Machine World (July 1916)

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The winners were Alice Forsyth and Chauncey Parsons. Their  record still turns up often in Colorado — generally to the disappointment of collectors, since aside from the interesting-looking label, it’s pretty dreadful (so much so, that we won’t post the sound-files, out of respect to two artists who were caught at an awkward stage in their development). In defense of Forsyth and Parsons, both were true amateurs at the time, and Forsyth reportedly was recovering from throat problems.

For all of its musical shortcomings, the record appears to have sold very well. It didn’t lead to a regular Columbia contract for either singer, and it was numbered in Columbia’s Personal Record series, thus ensuring that it would never be listed in a Columbia catalog. But apparently the experience encouraged Forsyth and Parsons to pursue professional careers. Both took up vocal studies at Denver’s Wilcox Studios shortly after the record’s release.

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Forsyth remained in Denver until late 1919, when she joined the All-American Opera Company on tour, as an understudy to Anna Fitziu. By the early 1920s she had married and settled in Los Angeles, where she became a fixture on the local concert circuit and taught at Davis Musical College.

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Alice Forsyth in Los Angeles, 1923

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Parsons joined the Jambon Players, a group that entertained the troops overseas during World War I, then settled in Pittsburgh. In addition to regular concert and church work, he was a radio pioneer, broadcasting regularly over station KDKA beginning in 1921. During 1927–1928 he appeared on Broadway in Artists and Models, which ran for 151 performances at the Winter Garden. In the later 1920s he had his own program on KDKA and was a featured star on NBC’s Yeast Foamers program during 1929–1930.

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Chauncey Parsons at Loew’s Aldine Theater (Pittsburgh), 1924

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For more on the Colorado Phonograph Company, and the stories behind Colorado’s 1940s labels and recording operations (including Columbine, Dudley, Pikes Peak, and the Karl Zomar Library), be sure to check out American Record Companies and Producers, 1888-1950, available exclusively from Mainspring Press or Nauck’s Vintage Records. This is a special limited edition that we’re not making available to Amazon.com or other distributors or retailers — order soon to avoid missing out:

 

 

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Vess L. Ossman, “The Banjo King”: Newspaper Highlights, and the World’s Biggest Banjo (1891 – 1923)

Vess L. Ossman, “The Banjo King”: Newspaper Highlights,
and the World’s Biggest Banjo
(1891 – 1923)

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Vess L. Ossman (left) and Vess, Jr. (undated photo)

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Early mentions of Ossman in the New York papers: December 2, 1891 (top), at which time Harlem was an affluent new suburb; and February 12, 1899.  Ruben “Ruby” Brooks made recordings in the late 1890s and early 1900s, including Bettini cylinders, but he died in 1906.

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Ossman participated in several recording demonstrations that have been documented, including this one for Berliner’s Gramophone on December 16, 1897. Three months earlier, Berliner’s New York studio had been opened rather reluctantly for a similar demonstration in which Ossman also participated, with management declaring, “We have yielded to the demand of popular and scientific interest in the process by which our indestructible Gram-o-Phone records are made.” The demonstration recordings are not known to have been released.

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New York (December 1901)

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Ossman went to England in the spring of 1900 (top), where he was a hit. He recalled his experiences in January 1918 (bottom).

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Ossman in the “talkies” (Salt Lake City, November 1908). The Cameraphone Company was launched in 1908 by Eugene E. Norton, an engineer with the American Graphophone Company (Columbia). The process employed synchronized six-inch cylinder records and Columbia Twentieth Century phonographs for the sound source. (For more on Cameraphone and other early attempts at “talking pictures,” see A Phonograph in Every Home: Evolution of the American Recording Industry, 1900–1919, available from Mainspring Press.)

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Another Ossman appearance on-screen (Independence, Kansas, March 1913). These movies were made for Thomas Edison’s short-lived Kinetophone, which also employed synchronized cylinders.

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A December 1916 El Paso dealer ad for Columbia records by Ossman and “Howard Van Epps” (a typo for Fred Van Eps, Ossman’s only significant rival).

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Ossman and company on the road (Scranton, Pennsylvania, January 1917). The Peerless Records Makers were forerunners of the Eight Famous Victor artists, a traveling promotional troupe in which Fred Van Eps replaced Ossman.

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In 1918, with his recording career over and his style becoming increasingly outdated, Ossman moved to Dayton, Ohio. He spent the remainder of his career performing in Dayton and other Midwestern cities. The ads above are all from Dayton, published in May 1918 (top left), October 1922 (top right), and December 1921 (bottom).

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Dayton, Ohio (December 7, 1923)

Vess Ossman Jr. continued to perform in the Dayton area into the early 1930s; the ad above is from November 1931. He later moved to Kansas City, where he worked as a theater manager.

 

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Ossman’s recorded output was truly monumental. Here are just a few favorites; his “Maple Leaf Rag” was the second recording to be made of that number, preceded only the U.S. Marine Band’s 1906 version.

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VESS L. OSSMAN: Salome Intermezzo

Camden, NJ (Johnson factory building): January 21, 1901
Victor Monarch Record 3048
The pianist is uncredited but is likely Frank P. Banta (father of the novelty pianist Frank E. Banta) or C. H. H. Booth, Victor’s house accompanists at the time.

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VESS L. OSSMAN: Maple Leaf Rag

New York: Released June 1907
Columbia 3626 (M-1414)
With studio orchestra probably directed by Charles A. Prince

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VESS L. OSSMAN: The Buffalo Rag

New York: March 2, 1909
Victor 16779 (mx. B 6848 – )
The pianist is uncredited, contrary to some discographies. Ossman originally recorded this piece for Victor on January 26, 1906 (mx. B 3049).

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VESS L. OSSMAN: St. Louis Tickle

New York: Released January 1911
D&R Record 3759 (Columbia mx. 4919 – 1)
With studio orchestra probably directed by Charles A. Prince

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VESS L. OSSMAN: Hoop-E-Kack

New York: Released July 1909
Indestructible 1113 (cylinder)
With studio orchestra probably directed by Joseph Lacalle

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Ed Kirkeby’s Freelance Artist Bookings (1921 – 1923)

Ed Kirkeby’s Freelance Artist Bookings (1921 – 1923)

By Allan Sutton

 

Wallace Theodore (Ed) Kirkeby is remembered today primarily as the manager of the California Ramblers, one of the most popular and prolific hot dance bands of the 1920s. But he began his career as a freelance talent broker, securing recording sessions for the likes of Fred Van Eps, Arthur Fields, and Charles Harrison.

In 1922, Kirkeby began booking occasional sessions for the Original Memphis Five and the Superior Jazz Band. (These were not the same band, contrary to some discographies; see Mainspring’s Bell and Arto Records: A History and Discography for a discussion of the evidence contained in the Kirkeby materials).

Kirkeby booked his first “Negro recordings” in 1923, with Pathé, using several singers affiliated with Perry Bradford and Clarence Williams. In the meantime, his California Ramblers had begun to attract national attention, and in late 1923 he began dropping his freelance artists to concentrate almost exclusively on the band.

Kirkeby’s 1921–1923 booking activities (excluding the Ramblers sessions) are summarized below. This is not a complete list, but it will give you a good idea of the wide scope of Kirkeby’s work in the three years before the Ramblers zoomed to national prominence. His logs (of which Mainspring Press owns copies that were transcribed and annotated by Perry Armagnac in the 1950s, under Kirkeby’s personal supervision) also provide valuable insights into how studios were booked or leased, and how masters were shuttled around, during the early 1920s.

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A. C. GILBERT CO. (Bob-O-Link children’s records, by NYRL)

Charles Harrison, 1921; The (Merry) Melody Men, 1921

 

THE AEOLIAN CO. (Vocalion)

Broadway Quartet, 1922; Everett Clarke, 1922; Charles Harrison, 1921–1922; The Melody Men, 1921; Reed Miller, 1922; Original Memphis Five, 1922; Shannon Four, 1921; Stellar Quartet, 1921; Nevada Van Der Veer, 1921–1922

 

THE ARTO CO. (Arto, Bell, et al.)

Al Bernard, 1922; Everett Clarke, 1922; Vaughn De Leath, 1922; Arthur Fields, 1921–1923; Arthur Hall, 1922; Sister Harris, 1923; Charles Harrison, 1921–1923; The (Merry) Melody Men, 1921; Harold Miller, 1922; Original Memphis Five, 1922–1923; Reed Miller, 1922; George Reardon, 1921; Superior Jazz Band, 1922; Nevada Van Der Veer, 1921–1922; Herbert Wiley, 1922

 

CAMEO RECORD CORP. (Cameo, Muse, et al.)

Arthur Fields, 1922

 

COLUMBIA PHONOGRAPH CO. (Columbia, Little Wonder)

Broadway (probably Stellar) Quartet, 1921; Arthur Fields, 1921–1922; Charles Harrison, 1921–1922; Original Memphis Five, 1922–1923; Nevada Van Der Veer, 1922

 

THE COMPO CO.(Canada; Apex, et al.)

Monroe Silver, 1921; possibly others, client listed as just “Canada”

 

CRITERION LABORATORIES (Clarion, Cardial, et al.; also masters for Arto, q.v.)

Vernon Dalhart, 1921; Dorothy Dodd, 1921; Arthur Fields, 1921; Charles Harrison, 1921; The (Merry) Melody Men, 1921; Stellar Quartet, 1921; Van Eps Quartet, 1921

 

EMERSON PHONOGRAPH CO. (Emerson, Regal, et al.)

The Adler Trio, 1921; Everett Clarke, 1921; Arthur Fields, 1921–1922; Charles Harrison, 1922; The (Merry) Melody Men, 1921; Fred Van Eps, 1921

 

FEDERAL RECORD CORP. (Federal, Resona, et al.)

Vernon Dalhart, 1921; Dorothy Dodd, 1921; Charles Harrison, 1921–1922; The Taylor Trio, 1921; Nevada Van Der Veer, 1921

 

GREY GULL RECORDS (Grey Gull, Radiex, et al., from commissioned masters)

Grey Gull Quartet, 1922; Arthur Fields, 1922; Charles Harrison, 1921–1922

 

INDEPENDENT RECORDING LABORATORY (masters for Arto, q.v, and the Plaza Music Co. group)

Arthur Fields, 1922; Original Memphis Five, 1923

 

J. K. REYNARD STUDIO (masters for Arto, q.v.)

Nevada Van Der Veer, 1921

 

MARKER LABORATORY (masters for Arto, Cameo, et al.)

Arthur Fields, 1922

 

NEW YORK RECORDING LABORATORIES (Paramount, et al.; also masters for Grey Gull, q.v., and the Cardinal group, q.v. at Criterion)

The Adler Trio, 1921; Everett Clarke, 1921; Arthur Fields, 1921; Sam Ash, 1921; Broadway Quartet, 1922; Dorothy Dodd, 1921; Gilbert Girard, 1921; Charles Harrison, 1921–1922; The Melody Men, 1921; Monroe Silver, 1921–1922; Nevada Van Der Veer, 1921; Van Eps Quartet, 1921; Beaulah Gaylord Young, 1921

 

OLYMPIC DISC RECORD CORP.  (Olympic)

Arthur Fields, 1921; Charles Harrison, 1921; The (Merry) Melody Men, 1921; Stellar Quartet, 1921; Nevada Van Der Veer, 1921; Fred Van Eps / Van Eps Quartet, 1921

 

PATHE PHONOGRAPH CO. (Pathé, Perfect, et al.);

Frank Banta (accompaniments), 1923; Flo Bert, 1923; Carroll Clark, 1923; Ruth Coleman (“Clarence Williams’ girl”), 1923; Emma Gover, 1923; Fletcher Henderson (accompaniments), 1923; Arthur Fields, 1922; Sister Harris & The Nubian Five, 1923; Charles Harrison, 1921–1922; Mary Jackson (“Negro recordings”), 1923; “Jazz Band” (uncredited), 1923; Lucy Jameson (“Negro recordings”), 1923; The (Merry) Melody Men, 1921; Mitchell Brothers (issued as “McGavock & Tillman”), 1923; Original Memphis Five, 1922–1923; Gladys Rice, 1922; Nevada Van Der Veer, 1921–1922

 

PLAZA MUSIC CO.see Independent Recording Laboratory

 

STARR PIANO CO. (New York studio only) (Gennett)

Arthur Fields, 1921; Charles Harrison, 1921; The (Merry) Melody Men, 1921; Stellar Quartet, 1921

 

STRONG RECORD CO. (masters for Arto)

Original Memphis Five, 1923

 

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Some of these company or studio names look unfamiliar?
You’ll find their stories, along with more than 1,200 other detailed and fully documented entries, in American Record Companies and Producers, 1888–1950 — a limited edition available from Mainspring Press while supplies last.

 

Recording-Industry Pioneers • Victor Emerson’s Personal Photographs

 Victor Emerson’s Personal Photographs

 

These remarkable photographs come to us courtesy of Colette LaPointe, Victor Emerson’s great-great-granddaughter.

Emerson is one of the undeservedly forgotten pioneers of the recording industry, a gifted inventor and recording engineer, and a progressive businessman. Emerson’s own company, launched in 1915 after his departure from Columbia, was highly successful for several years, but ultimately did not survive the great recession of the early 1920s intact. Its history is covered in detail in American Record Company and Producers, 1888-1950, newly released by Mainspring Press).

Other photos from this group will appear in an expanded Emerson biography, which we will be posting soon.

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Victor Emerson (left) and unknown companion, c. 1880s

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A rare glimpse inside what is likely the New Jersey Phonograph Company or its successor, the United States Phonograph Company. Equipment more clearly visible in the full-size print dates this to the early-to-mid 1890s. The Bell-Tainter Graphophone (lower left, with goose-neck horn) would have been used for office dictation.

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Emerson in 1897. In January of that year, he resigned from United States Phonograph and joined the American Graphophone Company (Columbia) as a recording engineer.

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On a trip to London (undated)

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Victor Emerson at home (undated photos)

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A Few Emerson Favorites (MP3)

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GEORGE HAMILTON GREEN: Triplets

New York; released June 1920
Emerson 10169 (mx. 4882 – 1)

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EDDIE NELSON: I’ve Got the Joys

New York; released  October 1921
Emerson 10426 (mx. 41919 – 3)

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EUBIE BLAKE: Sounds of Africa [Charleston Rag]

New York; released October 1921
Paramount 14004 (1940s dubbing from a test pressing of mx. 41886 – )

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EUBIE BLAKE (vocal refrains by Irving Kaufman):
Sweet Lady — Medley

New York; released December 1921
Emerson 10450 (mx. 41985 – 2)

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ORIGINAL MEMPHIS FIVE (as Lanin’s Southern Serenaders):
Shake It and Break It

New York; released November 1921
Emerson 10439 (mx. 41924 – 1)

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Emerson Records: A History and Discography covers all 10″ and 12″ Emerson issues, including releases on subsidiary, client, and foreign  labels. Supplies are very limited, and we will not be reprinting — order soon!

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Stripper in the Board Room: Winnie (“The Flaming Redhead”) Garrett and the Famous Record Company

Stripper in the Board Room: Winnie (“The Flaming Redhead”) Garrett and the Famous Record Company
By Allan Sutton

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Winnie Garrett, a.k.a. “The Flaming Redhead,” served as vice-president and promotions manager of Famous Records, Inc., beginning in 1947.

 

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To all appearances, the Famous Record Company was a rather dodgy operation. Its first label was copied from Brunswick’s 1920 design (although there was no connection to that company), suggesting a much earlier operation than was actually the case. Even the company name was copied; it had been used several years earlier by an unrelated New York venture that marketed cheap picture discs containing sound track excerpts by Hollywood stars before disappearing. Famous received little coverage in the trade papers, and early labels gave its location only as “U.S.A.” (its mailing address was  Room 303 of the RKO Theater Building at 6 Market Street, in Newark, New Jersey).

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The original Famous label was copied from Brunswick’s long-abandoned 1920 design, although there was no connection to that company. It was later redesigned.

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To date, no reliable contemporary account of the Famous Record Company’s launch has been found, but its initial releases on the Famous label — four sides by Phil Napoleon’s Orchestra, accompanying singers Ross Leonard and Roma Lynn — were reviewed in late November 1944. Billboard critic M. H. Orodenker rendered a mixed verdict:

“Still another disk label enters the fold, this one springing from Newark, N. J. For its bow, [it] brings back Phil Napoleon for the music making… Napoleon provides a highly attractive setting for the romantic baritoning of Ross Leonard. Warbler goes all out in dramatic style for “I Dream of You,” dragging it out no end and negating much of the disk appeal of one of the better ballads of the moment. However, Leonard listens to better advantage when keeping within rhythmic confines for two new ballads… Remaining side, an innocuous rhythm ditty in ‘Rhythm Has Got You Too,” provides the hot hymnaling of Roma Lynn. However, none in the company can distinguish themselves with the song.”

Famous’ artist roster, drawn largely from New York and New Jersey nightclubs, was soon expanded to include Jerry Delmar’s Orchestra, Margie Hudson, Jim Messner, and Tommy Ryan. But the Famous Record Company did virtually no advertising, and little more was heard of the venture until early 1947, when it resurfaced in Billboard‘s manufacturers’ directory as Famous Records, Inc.

Operating at the same Newark address, the reorganized company launched a new series of Famous records late that autumn.  Several new distributors were secured, and the company began advertising on a modest scale, primarily to jukebox operators. It was not an opportune time to re-enter the record business, with the second American Federation of Musicians’ recording ban looming. The trade papers were filled with accounts of record companies stockpiling masters in advance of the ban, but Famous was not among them.

The initial release in Famous’ new FA-600 series (“The Stars Were Mine” / “Are You Havin’ Any Fun,” by Freddy Miller’s Orchestra) earned faint praise from a Cash Box reviewer in November 1947 as a “pair of sides that [jukebox] ops may use to fair advantage.”

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The redesigned Famous label and a November 1947 ad for the new FA-600 series, launched around the time of Winnie Garrett’s buy-in. Freddy Miller and Janet Parker were among the Famous artists that Garrett took to Connecticut, for an appearance on behalf of the Damon Runyon Memorial Cancer Fund, in March 1948.

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One of the reorganized company’s investors was Winnie Garrett, a twenty-five year-old burlesque strip-tease star billed as “The Flaming Redhead.” News reports suggest that she had invested around November 1947, corresponding with the label’s relaunch. Garrett was given with the title of vice-president and promotions manager. Billboard reported that Garrett made so little money from the company, she could not afford to retire from the stage. Instead, she maintained two careers, representing Famous Records by day while continuing to strip at night.

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Initially, Garrett’s main duty was to secure plugs for Famous records from local disc jockeys, but by 1948 she was taking a more active role in the operation. In March of that year, she and several Famous artists traveled to Bridgeport, Connecticut, for an appearance on behalf of the Damon Runyon Memorial Cancer Fund. In June, she sued 20th Century Fox for $150,000 over its portrayal of a fictitious Famous Records company (which goes bankrupt) in the film, “You Were Meant for Me,” alleging damage to her company’s financial reputation. By then, newspapers were referring to Garrett as the “head” of Famous Records. However, new releases stalled as the AFM ban dragged on.

Garrett appears to have undertaken an image makeover at that time, offering a toned-down version of her act with mixed results. In November 1948, she was arrested at New York’s Club Ha-Ha for presenting a “lewd and indecent performance.” The incident was widely covered by the local papers:

“[Garrett] told reporters the performance that led to her arrest early today was an ‘interpretive dance.’ At first she wasn’t sure just what it interpreted, but finally decided it has ‘a little African in it’… She explains that she begins the dance wearing an evening dress, gloves, three brassieres, an under-skirt, and peace-net panties. She ends, she said, with one brassiere and g-string panties.”

The charges were dropped after the arresting officer admitted that Garrett had not been totally nude, as he had originally thought. After noting that the same performance had failed to raise any objections in staid Boston, Garrett promised to clean up her act and invited the officer to visit the Club Ha-Ha every night to make sure her dance was “more conservative.” We don’t know if he took her up on the offer.

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In May 1950, Garrett sued photographer Murray Korman for mental anguish and distress after he placed photographs of her on penny peep-machines. By then, Famous Records appears to have been inactive for some time, having failed to garner much attention for anything other than Garrett’s presence. She continued to perform into the mid-1950s.

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Selected References

“Charges Against Strip-Tease Dancer Dismissed in Court.” St. Cloud [MN] Times (Nov 25, 1948), p. 10.

“Film Company Sued.” Bridgewater (NJ) Courier-News (May 19, 1948), p. 9.

Orondenker, M. H. “Popular Record Reviews.” Billboard (Dec 9, 1944), p. 21.

“Sales Talk Louder Than Words” (ad). Cash Box (Nov 15, 1947), p. 18.

“Strip-Teaser Brings Suit as Record Company Head.” Tampa [FL] Times (Jun 1, 1948), p. 12.

“The Cash Box Record Reviews.” Cash Box (Nov 27, 1947), p. 16.

Uno. “Burlesque.” Billboard (Mar 27, 1948), p. 43.

“Winnie the Waxer.” Billboard (Mar 13, 1948), p. 16.

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© 2018 by Allan R. Sutton. All rights are reserved. Full details of the Famous Record operation will appear in the author’s American Record and Producers, 1888–1950, currently in preparation for publication.

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