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SONORA VERTICAL-CUT RECORDS
A Preliminary Discography
The newest addition to Mainspring Press’ free Online Reference Library explores the Sonora Phonograph Company’s rare and obscure 1910 vertical-cut discs.
Sonora’s attempts to enter the phonograph and record market were stymied from the start by attorneys for the Victor Talking Machine Company. Having been legally enjoined from making standard lateral-cut recordings (although they went so far as to advertise a lateral disc under the Crown label), Sonora took a bold but ill-advised step, becoming the first American producer to reach the market with vertical-cut discs.
Unfortunately, no significant market yet existed for such records in the United States, nor was Sonora able to create one. The company failed in 1911, and its masters were taken over by the producers of the newly launched Princess label, which was equally unsuccessful in winning over converts to the vertical cut. The Sonora name and “Clear as a Bell” trademark subsequently passed through a long succession of other owners.
Sonora Vertical-Cut Records is the only in-depth study of these records, compiled from first-hand inspection of the original discs and ancillary materials. It is a preliminary discography, and we will be updating it online as needed; information on submitting data will be found in the file. Also included is a timeline summarizing the Sonora Phonograph Company’s history, adapted from American Record Companies and Producers, 1888–1950 (the very few remaining copies are available from Mainspring Press).
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Winner of the 2019 ARSC Award for Excellence in Historical Recorded-Sound Research, this unique volume contains more than 1,100 entries covering the record companies, independent studios, and individual producers — and the thousands of disc and cylinder brands they produced for the commercial market (including consumer, jukebox, and subscription labels) — from the birth of commercial recording to the start of the LP era.
“A mighty fortress is this book – and it guards an accumulation of knowledge of unparalleled proportions.”
– Tim Fabrizio, ARSC Journal
“American Record Companies and Producers will forever be the ultimate resource.”
– John R. Bolig, author of The Victor Discographies
“I am in awe of the scope, breadth, detail
– James A. Drake, author of Ponselle: A Singer’s Life and Richard Tucker: A Biography