Jimmie Rodgers: Newspaper Highlights, 1929 – 1932

Jimmie Rodgers: Newspaper Highlights, 1929–1932

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Birmingham, Alabama (July 1929)

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“Waiting for a Train” (an October 1928 recording) was released on February 8, 1929, but was soon replaced by a dubbed version using a master that was transcribed on April 26, 1929 (easily identified by the “4R” marking in the wax, at the nine o’clock position; original takes show just plain 4). The -4R pressing are still quite common, but pressings from the original, unmolested master tend to be elusive, especially in decent condition. They’re well worth seeking out for the rich bass and “forward” quality that were lost in the anemic-sounding dubbing.

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Austin, Texas (January 1930)

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Hamlin, Texas (March 1929)

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Huntsville, Alabama (July 1931)

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H. C. (Henry Columbus) Speir is best remembered as the free-lance talent scout who landed recording sessions for the likes of Tommy Johnson, Charley Patton, Son House, and other blues greats. His role in promoting white country music performers has been largely overlooked and will be the subject of a future posting. (Jackson, Mississippi, January 1929)

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Jackson, Mississippi (January 1929). Note the offer to autograph records. Signed records still turn up today, mainly in the South, but forgeries likely exist.
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Marshall, Texas (May 1932)

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On a roll at Victor — The ad picturing the ever-dour Carter Family is from September 1931, and “Blue Yodel” is from October. The latter of course is Rodger’s celebrated side with trumpet accompaniment by Louis Armstrong, recorded in Hollywood on July 16, 1930, but not released until September 11, 1931. Armstrong was still under exclusive contact to Okeh at the time, and Victor took pains to ensure his anonymity, leaving his name off the labels and not even listing him in the original recording ledger.

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Rodgers with W. I. Swain’s traveling tent show, “In the Flesh” and sharing billing with “Plenty of Girls” (top: Pampa, Texas, May 1930; bottom: Camden, Arkansas, March 1931).

 

Hide the Band: The Coon-Sanders “Castle Farms Serenaders” Paramounts (1928)

Hide the Band: The Coon-Sanders “Castle Farms Serenaders” Paramounts (1928)

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MSP_bwy-1227b

Broadway pressing from NYRL mx. 20924 (with Joe Sanders’ last name misspelled), originally issued on Paramount 20668

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Here’s a bit of “hide the band” activity that escaped Brian Rust and those who have copied his work —  In November 1928, the Coon-Sanders Orchestra recorded Joe Sanders’ “Tennessee Lazy” for Paramount at Chicago’s Marsh Laboratories — on the sly, since they were under exclusive contract to Victor at the time — as the “Castle Farms Serenaders.” The alias had at least a bit of basis in fact, since the Coon-Sanders band  occasionally played at Cincinnati’s Castle Farms (the name was used to cover other bands as well).

Three other titles on adjacent master numbers (preceded by a Big Bill & Thomps session, and followed by Richard Jones’ Jazz Wizards), were variously issued as the “Castle Farms Serenaders” and “Manhattan Entertainers.” Unfortunately, there are no Victor versions of these three titles for comparison.

Chronologically, there is no possibility that the Paramount was copied from the Victor by some cover band (not that any cover band could have produced such a perfect sound-alike anyway). Aside from the addition of Joe Sanders’ vocal, and the slightly slower tempo, the arrangement and solos are identical.

Brian Rust somehow missed the correlation in Jazz Records 6th Edition, listing the “Castle Farms Serenaders” on this session as an entirely unknown band. American Dance Bands on Record and Film erroneously credits the record to a Bill Haid group, with no source cited (banjoist Haid had been in and out of the Coon-Sanders Orchestra over the years, but by this time he had his own band, a so-so outfit). Earlier Paramount issues under the “Castle Farms” name still bear further investigation; the undocumented personnel listed by Rust and others for those sessions, although not disclosed as such, appear to be purely speculative.

Here are both versions of “Tennessee Lazy” for side-by-side comparison:

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COON-SANDERS ORCHESTRA (as Castle Farms Serenaders): Tennessee Lazy

Chicago (Marsh Laboratories): November 1928
Broadway 1227 (mx. 20924 – 2)
Paramount release: c. January 1929
Broadway release: Spring 1929 Montgomery Ward list

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COON-SANDERS ORCHESTRA (Joe Sanders, director and vocal): Tennessee Lazy

Chicago (Victor Lab, 925 N. Michigan Ave.): February 12, 1929
Victor 21939 (mx. BVE 48880 – 2)
Released: May 17, 1929 — Deleted: 1931

New Online Discography: Vocalion 14000 Series, 2nd Edition (Allan Sutton) — Free Download

New Online Discography (Free Download):
THE VOCALION DISCOGRAPHY — Part 1

14000 Series (Second Edition)

By Allan Sutton

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The latest addition to our rapidly expanding Record Collectors’ Online Reference Library is now available to download free of charge for personal, non-commercial use. 

An updated edition of our 2010 publication, Vocalion 14000 Series includes a substantial amount of newly added data from the Brunswick-Vocalion transfer logs; the files of recording contractor Ed Kirkeby (who booked sessions for the likes of Charles Harrison and Fred Van Eps, besides managing the California Ramblers); the Record Research group’s extensive archival materials (now a part of Mainspring Press’ holdings); foreign-release data from catalogs in the British National Library and private collections; and other reliable documentation that has become available to us since the original edition was published.

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Download for Personal Use (Print-restricted) (pdf, ~2 mb)

 

Part 2 in the Vocalion Discography series — covering the vertical-cut and pre-1925 classical, operatic, and miscellaneous series — is in final fact-checking and editing for release this Spring. Part 3, covering the Brunswick-era issues, obviously is a much longer-range project.

As with all titles in the Library, Mainspring Press holds the exclusive publication and distribution rights to this work in all forms, print or digital. Please be sure to read and adhere to all terms of use as detailed in the individual files.

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All Mainspring Press Back-List Titles Have Now Sold Out

All remaining Mainspring Press books except American Record Companies and Producers have now sold out, and we have no further copies of those titles available for purchase. Our thanks to all who jumped in to buy up the remaining inventory at an even faster rate than we were expecting!

ARCP will remain available until sold out — which we anticipate will be fairly soon, thanks to a glowing review in the latest ARSC Journal that is popping library orders. Please note that Mainspring Press will not be reprinting this work. Several publishers have expressed interest in taking over the rights, but at this early stage, there is no guarantee of when or if ARCP will become available under a different imprint.

Blog postings will continue as usual.

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Collector’s Corner (Free MP3s) • Some Late 2019 Operatic Additions — Caruso, Scotti, Farrar, Didur, Sibiriakov, Michailowa, Chaliapin

Collector’s Corner (Free MP3s) • Some Late 2019 Operatic Additions — Caruso, Scotti, Farrar, Didur, Sibiriakov, Michailowa, Chaliapin

 

A few new arrivals to the opera collection, added over the last couple of months — some fairly common, some quite scarce, but all personal favorites.

(Jazz and blues fans: Don’t despair, we’ll be back in a few weeks with some choice new selections. In the meantime, give a listen — a little horizon-broadening for the new year!)

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ENRICO CARUSO: Cavalleria Rusticana (Mascagni) – Siciliana (E–)

Milan: November 30, 1902
Gramophone Concert Record 52418 (mx. 2876b)
Salvatore Cottone, piano

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GERALDINE FARRAR & ANTONIO SCOTTI: La Bohême (Puccini) – Mimi, speravo di trovarvi qui (E)

Camden, NJ: February 18, 1908
Victor 10007 (mx. C 5087 – 2)
1923 coupled reissue of Victor 89016

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ADAMO DIDUR: Mefistofele (Boito) – Son lo spirito che nega (E)

Milan: April 23, 1908
Fonotipia 92226 (mx. XPh 3176)

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LEV SIBIRIAKOV: Songs and Dances of Death (Mussorgsky) –
Field-Marshall Death
(EE–)

St. Petersburg, Russia: November 12, 1913
Amour 022328 (coupled #M022327) (mx. 2904c)

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LEV SIBIRIAKOV & MARIA MICHAILOWA: Faust (Gounod) –
Church Scene, Part 1
(EE–)

St. Petersburg, Russia: September 27, 1910
Muzpred 024048 (coupled #022172) (mx. 2045c)
Early 1920s Soviet pressing from the original stampers

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FEODOR CHALIAPIN: Aleko (Rachmaninoff) – The Moon Is High in the Sky (aka All The Gypsy Camp Is Sleeping) (EE+)

London (C Studio, Small Queen’s Hall): November 11, 1929
Victor 14902 (Gramophone Co. mx. Cc 18156 – 1)
Orchestra directed by Lawrance Collingwood. This is a “concert” version of the aria, with portions of the original score deleted; Chaliapin’s rendition of the complete aria can be heard on HMV D.B.691, acoustically recorded in 1923.

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Marian Anderson: Black Swan’s Missed Opportunity

Marian Anderson: Black Swan’s Missed Opportunity

By Allan Sutton

 

One December 27, 1920, Harry Pace wrote to W. E. B. DuBois concerning several artists he wanted to audition for his as-yet unnamed record label, in which DuBois was a major investor. In the same letter, Pace approved DuBois’ suggestion that the label be named “Black Swan.”

The other interesting revelation in this letter is that Pace hoped to make a test recording of the young Marian Anderson:

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Harry Pace to W. E. B. DuBois (New York: December 27, 1920). W. E. B. DuBois Papers, University of Massachusetts-Amherst Special Collections.

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If Pace made test recordings by any of these artists, they have yet to be found. Cole-Talbert was eventually signed by Black Swan, and her output can be heard on the new Black Swans CD. Although Pace states that he had signed Ford Dabney, no Black Swan records by his orchestra were forthcoming.

Pace failed to follow through with Anderson, an artist who could have done for Black Swan’s operatic series what Ethel Waters did for its pop catalog.

She wasn’t the only opportunity Pace let slip through his fingers, in the way of concert artists. In June 1921 he hired Paul Robeson as a salesman, but did not record him.

In both cases, his losses would become Victor’s gains. In Anderson’s case, Victor musical director Josef Pasternack signed her in 1923, although she was placed in the lowly black-label series (as was Robeson, two years later). It would take many years, and a change of ownership at Victor, before Anderson was finally granted the Red Seal status she so richly deserved.

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MARIAN ANDERSON: Go Down, Moses

Camden, NJ: May 29, 1924
Victor 19370 (mx. B 29896 – 9)
With studio orchestra directed by Charles Prince

 

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Text © 2019 by Allan R. Sutton. All rights are reserved.

Worth Reading and Hearing: “The Blue Sky Boys” and “Black Swans”

Looking for a gift for that hard-to-shop-for vintage-record fan? Here are a couple of recent releases we’ve enjoyed:

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THE BLUE SKY BOYS

Dick Spottswood
ISBN 978-1-4968-1641-2
University Press of Mississippi

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Legendary musicologist, historian, and producer Dick Spottswood turns his attention to Bill and Earl Bollick, two brothers from Hickory, North Carolina, who as the Blue Sky Boys captivated record buyers and radio audiences in the 1930s.

The Bolicks bucked the latest trends in country music during the years leading up to World War II, preferring close-harmony renditions of southern folk tunes, old-time songs, hymns, and new compositions in a similar mold. Self-accompanied on guitar and mandolin, they developed a low-key, distinctive and readily recognizable sound that was sometimes imitated but never quite duplicated.

Their story is told in part by Bill Bolick himself, whose recollections are skillfully interwoven with Dick Spottswood’s perceptive commentary. Even if the Blue Sky Boys are not your cup of tea, you’ll find much of interest here, such as the role that radio played in disseminating country music, and how sponsors and station owners of the period treated or mistreated their artists. There are numerous illustrations (many of them rarely seen or previously unpublished), a detailed discography, and other useful backmatter.

Dick Spottswood is the author of numerous important works, the most monumental being his five-volume Ethnic Music on Records. He now lives in Naples, Florida, where he produces and hosts Bluegrass Country’s online version of “The Dick Spottswood Show” (aka “The Obsolete Music Hour”). The Blue Sky Boys has won a well-deserved 2019 Award for Excellence from the Association for Recorded Sound Collections.

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BLACK SWANS

Leslie Gerber, Tim Brooks, and Steve Smolian, producers
Parnassus PACD-96067 (CD)
Parnassus Records

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This ground-breaking CD focuses on black classical and operatic performers of the early twentieth century, a group largely overlooked by modern writers (a notable exception being co-producer Tim Brooks, whose Lost Sounds explored many of them in depth for the first time).

The recordings fall into three basic groups: Roland Hayes’ privately made Columbias; the 1919 Broome Specials (Broome having been the first black-owned record label); and the Black Swan operatic series of 1921–1922. As experienced collectors know, these records range from scarce to extraordinarily rare, and assembling them all is a notable achievement. Twenty of the twenty-five selections are reissued here for the first time.

Understand that this is not an “easy listening” compilation, from either a musical or a technological standpoint. Steve Smolian has been diligent in his sound-restoration work, but clean copies do not always exist of records this rare (some of which were poorly recorded to begin with), and the sound quality varies accordingly. Musically, there are some gems here, as well as some failures that nevertheless are worth hearing, for historical perspective if nothing else.

Black Swan’s Harry Pace misjudged his audience, stubbornly clinging to the belief that they would flock to what he called “numbers of a higher standard,” even as meager sales proved him wrong. Although it might be true that some of these artists failed to gain wider recognition because of their color, voices and technique that fell short of the demands of their material certainly are also to blame. The Harlem Renaissance, like any cultural movement, had its share of the mediocre and the pretentious, some of whom are on display here.

As expected, Roland Hayes emerges as the most promising performer of the lot. The fact that he had to pay Columbia to record him — only to move to England, where he was welcomed by the Vocalion label and went on to achieve international acclaim — speaks volumes about the times. Perhaps the most musically interesting items are the two piano solos by R. Nathaniel Dett, playing his own compositions. Co-producer Leslie Gerber has provided excellent program notes, including biographical sketches based in part on Lost Sounds.

While not for the casual listener, Black Swans can be a rewarding experience if approached with an open mind and some knowledge and appreciation of black history.

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The Mitchell Brothers (John & Bill Mitchell) • Newspaper Highlights (1915–1939)

The Mitchell Brothers (John & Bill Mitchell)
Newspaper Highlights (1915–1939)

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Although remembered primarily as members of Carson Robison’s synthetic-cowboy band in the 1930s, that was John and Bill Mitchell’s second act. Their first show-business career had begun much earlier, as a novelty banjo-and-vocal act. They were performing professionally by the time they were in prep school, honed their skills with the University of Washington’s “Pain Killer” Banjo Band in the late ’teens, and by the early 1920s were traveling the vaudeville circuits. By the time Robison tapped the brothers for his Bucakroos in 1932, they had retired from the stage and were running an oil-burner business, but Robison finally persuaded them to join his new band by dangling a trip to England as an incentive.

The Mitchells’ first recording session was brokered by California Ramblers manager Ed Kirkeby, who at that time was still managing other artists as well as his own band. It was held for Pathé on April 26, 1923, according to Kirkeby’s files, and the resulting sides — “Blue Hoosier Blues” and “Banjo Blues” (issued simultaneously on Pathé 021002 and Perfect 11123) — were inexplicably issued under the alias, “McGavock & Tillman” (and later, disguised as “Harper & Coralie” for a Cameo reissue).

In late 1924, the Mitchells signed with Victor and recorded several sides acoustically over a couple of months. Unfortunately, the records were released in February 1925, just as the company was upgrading to electrical recording, and they were deleted when much of the acoustic catalog was purged in 1926. They returned to Victor in October of that year for a final side.

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Capsule biography of the Mitchell Brothers (Kenosha [WI] Evening News, January 26, 1927)

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One of the earliest ads for the Mitchell Brothers (Hot Springs, Arkansas, April 1915), while they were still prep-school students.

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John and Bill Mitchell (left) as members of the University of Washington “Pain Killer” Banjo Band, Decemeber 1919.

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Playing the Liberty in Spokane, Washington, May 1921 (top) and September 1922.

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Seattle, June 1921

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Announcement of the Mitchell Brothers’ first record to be issued under their own name (Victor 19531), January 1925. The recordings were made in New York on November 26, 1924.

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Nashville, July 1926

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The Mitchell Brothers with Carson Robison’s make-believe cowboy band (variously billed as the Pioneers or the Buckaroos), March 1934. Pearl Pickens, who had attended Julliard, and was Bill Mitchell’s wife.

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A 1939 Screen and Radio Weekly account of the Buckaroos’ formation. Note the reference to college graduates John and Bill Mitchell as “a couple of cowhands,” typical of the shtick that went along with synthetic country-and-western groups like Robison’s.    

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MITCHELL BROTHERS: Nobody Knows What a Redhead Mama Can Do

New York: January 9, 1925
Victor 19561 (mx. B 31599 – 2)

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MITCHELL BROTHERS: Popular Medley (Linger While; Doo Wacka Doo; Eliza; Doodle Doo Doo)

New York: January 9, 1925
Victor 19561 (mx. B 31598 – 4)

John Mitchell (tenor vocal, banjo); Bill Mitchell (baritone vocal, banjo)

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We still have some copies of American Record Labels & Producers 1888-1950 (winner of the 2019 ARSC Award for Excellence), but stocks are running low on this special limited edition. Order soon to ensure delivery in time for Christmas!

 

Collector’s Corner • Matson’s Creole Serenaders on Edison (and Documented Personnel)

Collector’s Corner • Matson’s Creole Serenaders on Edison (and Documented Personnel)

 

Some surprising luck this week — both of the Matson’s Creole Serenaders Edisons found a new home here within a few days of each other (one in lovely shape, the other having led a little harder life, but still perfectly serviceable).

Both copies use the scarcer takes. “I Just Want a Daddy” is the rarer issue of the two, having been “red-starred” — Edison’s signal to dealers that the record was not expected to sell very well and therefore should be ordered only sparingly. A sales genius, Edison was not.

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CHARLES A. MATSON’S CREOLE SERENADERS: I Just Want a Daddy (I Can Call My Own)  (V++)

New York: July 30, 1923
Edison 51224 (mx. 9105 – C)

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CHARLES A. MATSON’S CREOLE SERENADERS: ’T’ain’t Nobody’s Biz-Ness If I Do (intro: Aching Hearted Blues)  (EE–)

New York: July 30, 1923
Edison 51222 (mx. 9104 – A)

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This group has flummoxed collectors and discographers for decades. Various writers have suggested Freddie Keppard as the cornetist, or Armand Piron’s New Orleans Orchestra in disguise, along with more far-fetched guesses. Now, thanks to some first-class sleuthing reported on the grammophon-platten.de website, we have a credible answer as to who actually plays on these sides — and it sure isn’t Keppard, or anyone else you’re likely to have heard of, with one exception.

Based on newspaper clippings from April and June 1923, as displayed on the grammophon-platten site, this group consists of:

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Thomas E. Hillery (cornet); Levi Bush (trombone); Carlos Daugherty (clarinet, saxophone); Charles O. Moseley (saxophone); William Escoffery (banjo); William (Bill) Benford (tuba); Curtis Moseley (percussion). (Julian Arthur was listed as a violinist, but a violin isn’t audible on these recordings.)

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Of course, these clipping don’t tell us who actually was present in the Edison studio. But given the consistency between the April and June reports, and the proximity of the latter to the July session, they’re probably the best evidence we’re going to get — and certainly more to be trusted than the guesswork that’s surrounded this band for so many years.

Hillery — the principal person of interest in this band — was born in Baltimore, where he trained and apparently spent much of his time. Until this discovery, he was a cipher to historians and discographers, although he seems to have been highly regarded in his hometown. Bush and Daugherty were also active in Baltimore in the 1920s, and Escoffery was a native of nearby Washington, DC.

Hillery’s obituary (he died in 1928, at age 28), biographical material on the other band members, and all the other supporting evidence can be viewed on the Charles Matson bio page at grammophon-platten — a beautiful piece of research, and highly recommended, as is the entire site.

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The James A. Drake Interviews • Gus Haenschen: The Radio Years — Part 4 (Conclusion)

The James A. Drake Interviews
Walter Gustave (Gus) Haenschen:
The Radio Years — Part 4 (Conclusion)

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In this final segment of The Radio Years, Gus Haenschen recalls his later experiences in radio and the changes that took place as television came upon the scene.

Previous Installments in the
Gus Haenschen Series:

Brunswick Years – Part 1  |  Brunswick Years – Part 2
Brunswick Years – Part 3  |  Brunswick Years – Part 4
Radio Years – Part 1  |  Radio Years – Part 2
Radio Years – Part 3

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About the music programs you were responsible for, I’m inclined to begin by asking you what the Hummerts’ fascination with Thomas L. Thomas stemmed from.

You would have to have known Thomas to understand that. If you have ever seen film of him, you’d understand it because he was a handsome man, very engaging, a first-rate musician, and very, very easy to work with.

 

But his voice, to my ears, is small and his tone is more of a lyric tenor than a baritone.

It wasn’t as small as you might think. His voice carried very well, even in a large venue. That didn’t matter on radio, of course, but when we were on tour and were singing in armories, his voice carried very well. And he could sing anything—he had a very wide repertoire—so if he sang a folk ballad, it would sound like a folk ballad, and if he sang a song from a Jerome Kern musical, it would sound like a Broadway singer would sing it. It was his versatility, more than anything else, that made him so popular.

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Vivian Della Chiesa (left) and Thomas L. Thomas

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John Raitt told me that Thomas L. Thomas was his model, and that he wanted to do as Thomas did and have a concert career as well as to sing on television and on Broadway.

When John was starting out, he asked me a lot about [Thomas L.] Thomas. John was meant for Broadway, and his voice is much more distinctive and a good bit larger than Thomas’s was. But John did not have the level of musicianship that Thomas had. John Raitt would never have had a concert career like Thomas L. Thomas did. Nor would Thomas have had a Broadway career like John Raitt has had.

 

Thomas had a brother, David Thomas, who was also a singer. Did you have David Thomas on any of the Hummert programs?

No. David Thomas was basically a character actor who could do some singing. His whole career was spent in Broadway musicals and plays. He was in just about every performance of “My Fair Lady” [on Broadway], singing a character role in the ensembles. But he was an actor, not a singer like Thomas L. Thomas was.

 

In your archive, there is an air-check of an arrangement you wrote for Thomas L. Thomas and Margaret Daum, a symphonic arrangement of “White Christmas.” Do you recall that arrangement?

Very well—especially when I got a call afterward from Irving Berlin, who gave me a real shellacking over the phone! He told me that I had not only ruined the song but that I had also “wasted” an entire minute distorting his melody before Thomas and Daum had sung a note.

 

Did you defend the arrangement?

At Brunswick, I had learned not to try to reason with Berlin when he was mad. I could have said, “At least I didn’t have them sing the verse,” which if you’ve ever heard it, has nothing to do with Christmas. The verse is a lament about being in Beverly Hills and being surrounded by palm trees instead of pine trees. Anyway, all I said to him was that it wouldn’t happen again. That’s all you could say to Berlin when he was yelling at you over the phone. You could also count on getting a short but very complimentary letter from Berlin a week or so later. He wouldn’t mention the incident but would tell you that he and his wife often listened to your program.

 

The “White Christmas” arrangement was broadcast on “Manhattan Merry-Go-Round.” Was Thomas L. Thomas the star of the show week after week, or was he on it only occasionally?

He was the male star of “Manhattan Merry-Go-Round” at that time, and he was also on the Monday broadcast of the show [“Monday Merry-Go-Round”] and later on Frank and Anne gave him a half-hour program called “Your Song and Mine,” which was a middle-of-the-week show. By then, he was singing a lot on “The Voice of Firestone,” which he continued to do on television. He was still concertizing, and he sang all over Europe and I think in Australia too.

 

The Hummerts had a show called “London Merry-Go-Round.” Were you involved in that show?

No. They owned the rights to it, but the show was cast and broadcast in London. I didn’t have anything to do with it, and for all practical purposes neither did Frank and Anne.

 

There was another variation called “Broadway Merry-Go-Round.” Did you oversee that show too?

Yes, in the sense that I put in Frank Black as the conductor and let him pick the songs. Frank and Anne had this fascination with Paris, so everything on that show was supposed to be French-themed. We mixed comic songs and ballads on that show. Fannie Brice did the first half of the run of that show, but she had so many other offers that she didn’t want to be tied down to a weekly radio show. Bea Lillie was very popular then, so she replaced Fannie Brice—but that show only lasted one season, if my memory is right.

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Haenschen with Vivian Della Chiesa

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The Hummerts had another French show, “The French Mignon Trio,” but there isn’t much about it in your collection. Do you remember the show?

Unfortunately, I do. I was against it, but Anne wanted a daytime music show with a small cast and nothing but French songs. She came up with the title, which I thought was atrocious, but I couldn’t do anything about it because once her mind was made up, there was no changing it. I wish I could remember who the announcer was, but his name escapes me. He couldn’t pronounce “Mignon” at first and had to be told that it was pronounced the same as “filet mignon.” I’m not sure whether that show lasted an entire season, or whether Frank quietly dropped it.

 

Going back to “Broadway Merry-Go-Round,” the Hummerts had another “Broadway” show on the air that same season called “Broadway Varieties.” What do you remember about that show?

That one ran about five or six years. It didn’t do very well at first, mainly because Jerry Freeman, whom I had picked to conduct the show and handle the arrangements, just didn’t work out. It was also French-themed—not every number, but at least some of them in every show—and Jerry Freeman just didn’t give the show any life. So I turned it over to Vic Arden, and he made a go of it. Fifi D’Orsay was one of the stars. Willie and Gene Howard were on that show too. That was a show that we started on NBC and then switched to CBS for a better time slot and higher advertising rates. We also did that with another show, “American Melody Hour.”

 

Was the theme of that show “The songs of the day so you can know them all and sing them all yourself”?

Yes, Anne [Hummert] came up with that one. That’s very typical of her [writing] style, by the way. That’s the style of the narratives on their soap operas. “American Melody Hour” was a good show because of the cast and the arrangements. Frank Munn did the whole run, and Vivian Della Chiesa did the first season. Vivian wanted to go on tour, where she could make a lot more money. She was in good standing with Frank and Anne, and she promised she would do any shows that they wanted her for. She stayed with them, and she was on several of their shows later on.

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Vivian Della Chiesa and Frank Munn on “The American Melody Hour” (Autumn 1941)

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Who conducted and did the arrangements for “American Melody Hour”?

Frank Black did all of them. When Vivian wanted to go on tour, we were in negotiations to move the show from NBC to CBS. When we went over to CBS, we put in Evelyn MacGregor, who was very good, and Jean Pickens was on the show for a time. Stan[ley] McClelland was the baritone, and he and Frank [Munn] did a lot of duets. And Carmela Ponselle too—she was on several of the “American Melody Hour” shows when we went to CBS.

 

There was a show called “Waltz Time,” which I believe you conducted.

That was a long-running show, but I only conducted its first season—maybe the first and second, I’m not sure—but most of them were conducted by Abe Lyman. We put together that show as another vehicle for Frank Munn. He sang on every program until he retired, and then we put in a young lyric tenor named Bob Hannon. We paired Frank with Lucy Monroe, who did almost the entire run.

 

For some reason, it’s hard to envision Abe Lyman leading an orchestra that played nothing but waltzes. Was it a “hard sell” to get him to do that show?

No, not at all. “Waltz Time” was a very popular program, and it made Abe a lot of money. It wasn’t the kind of music he preferred playing, but he still had his own band and was still touring with them. But this was a solid program in a very good time slot, and the money was very, very good.

 

Although these shows emanated from New York, several of the Hummert programs had “Hollywood” in their titles—“Hollywood Nights,” “The Imperial Hollywood Band,” and “MGM Radio Movie Club.” You conducted “The Imperial Hollywood Band” program, but did you also conduct the other ones?

Well, first of all, “MGM Radio Movie Club” wasn’t a musical program at all. Anne [Hummert] had this idea for a show that would simulate a movie studio. It was a dialogue show with actors playing the parts of directors, cameramen, producers and such. “The Imperial Hollywood Band” was a show we used for up and coming singers and instrumentalists. I did most of the arrangements, picked who would be featured on each program, and conducted the orchestra.

 

And “Hollywood Nights”?

That was a show we put together at NBC for Frank Luther, but it didn’t “take” and was only one for a year. Frank was a good ensemble singer but he wasn’t strong enough to carry a show by himself.

 

In those early days of network radio, who decided whether a show would continue on the air or be cancelled?

That depended on whether the show was sponsored. The ones that weren’t sponsored were underwritten by the network and were called “sustaining,” meaning that the network was paying the tab. If a show was sponsored, the sponsors would deal directly with the network’s advertising people. But for all the Hummerts’ programs, Frank dealt with the sponsors and with the network. He was the one who put the sponsors together with the shows, and he called the shots with the sponsors and the network. That’s how much power he had.

 

Would [Frank Hummert] take on a music program before he had a sponsor for it—in effect, “sustaining” a program until he could find a sponsor?

No, never. There was no money to be made in a situation like that. Keep in mind that Frank’s career was in advertising. Sponsors were what mattered the most to him.

 

One of the Hummert music program was called “California Theatre of the Air.” Did it originate in California?

No, it originated in New York. It was a knock-off of “Chicago Theatre of the Air,” the show that Col. [Robert R.] McCormick used as a showcase for Marion Claire. Frank knew McCormick from his [Frank Hummert’s] years in Chicago. That “California Theatre of the Air” only lasted one season because there was nothing distinctive about it.

 

The Hummerts also had a show called “Nightclub of the Air” in the mid-1930s. What was the premise of that program?

That show was pretty open-ended. Any of the popular bands could appear on the show, and Isham Jones, Gus Arnheim, Abe Lyman, Fred Waring, and Ted Fiorito were on it. Milton Cross was the announcer of that show.

 

The Hummerts also had a program called “Roxy Symphony Theater of the Stars.” How much interaction did they have with “Roxy” Rothafel?

Not very much because it was Roxy’s theater and the program was essentially a broadcast of one of the stage shows at Radio City Music Hall during the first year or two that it was open.

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S. L. “Roxy” Rothafel (left) and conductor Erno Rapee

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Were you involved with the show yourself?

No, hardly at all. Roxy had hired Erno Rapee as his conductor, and he had a staff of arrangers. The Radio City orchestra had over 100 players, and of course they had a large chorus and that famous dance troupe. All I did was to look over what would be sung or played. Rapee had done several sessions for us at World Broadcasting, so he and I knew each other very well, and he knew what songs the Hummerts wanted to hear. But Roxy and Radio City were so big that they didn’t need the Hummerts, so that program didn’t last more than a year or two.

 

There was another short-lived program around that same time, called “Waves of Melody.” What do you remember about that show?

I think that was the one that began as a fifteen-minute program at NBC, then Frank expanded it to a half-hour, and it went nowhere. Vic[tor] Arden oversaw the arrangements and conducted the orchestra, and Frank [Hummert] found a tenor that he wanted Vic to feature. I can’t remember the name of the tenor [Tom Brown], but he didn’t go anywhere and the show didn’t either.

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In your collection, there are arrangements for a show called “The Musical Revue” which you conducted. What was the format of that program?

That was basically “The Palmolive Hour” under a different title, with Frank Munn, Virginia Rea, and Elizabeth Lennox and our studio orchestra. Frank Black and I alternated conducting the shows, and we did the arrangements as well.

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“The Pet Milk Hour” in a later incarnation, as “Saturday Night Serenade.” This ad is from a 1940s Pet Milk cookbook.

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One of your most popular shows late in your radio career was “The Pet Milk Hour,” which we had talked about before. In the late-1940s you gave two singers a start on that show: Vic Damone and Florence Henderson. I don’t believe either one of them had any national exposure until you put them on “The Pet Milk Hour.” Had you auditioned them?

Perry Como had recommended Vic to me. I had met Perry when he was with Ted Weems’ band, and I had given him some advice when he went out on his own. Vic was ideal to work with. Florence Henderson wasn’t with us very long. She was a conservatory graduate and had wanted to be an opera singer, but she really didn’t have the voice for it.

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Perry Como recommended Vic Damone to Haenschen for the Pet Milk broadcasts.

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Are you still in touch with both Vic Damone and Florence Henderson?

With Vic, yes, but not Florence Henderson. She’s so big on television now, and she doesn’t like to be reminded of her radio days because it dates her. Vic is just as popular today as he was twenty-five years ago. He’s followed Perry’s example of keeping in shape physically and vocally.

 

The longest-running of the Hummert shows, and the one you were associated with from beginning to end, was “The American Album of Familiar Music.” You did that show for twenty years, so it must hold a special place in your memory.

That was my show, it was my format, and I had the pick of anybody I wanted for that program. From the start [in 1931], I always mixed light classical music with popular music, so I was able to vary the repertoire and give the show a different “feel” than the other [Hummert] programs. I had my “regulars” on the show—especially Frank Munn, Virginia Rea, Lucy Monroe, Elizabeth Lennox, and Vivian Della Chiesa—but I also had Bert[ram] Hirsch heading the string section, and an excellent chorus too. Over the years, all of the guys who played in our World Broadcasting sessions—both Dorseys, [Benny] Goodman, Artie [Shaw] and the others—were in “The American Album” orchestra.

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Haenschen as the face of “The American Album of Familiar Music”

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When “The American Album” went off the air in 1951, you continued touring with the entire orchestra and cast until 1954.

I liked those annual tours, and I had discovered a new tenor who was perfect for everything we did on that show. His name was Earl William Sauvain, and he sang under the name “Earl William.” Earl was built like a lumberjack, and was a very handsome young guy. And what a tenor voice! I owe Jim Melton for Earl William Sauvain because Jim had discovered Lilian Murphy Sauvain, Earl’s wife, who was also a singer and a very attractive, petite woman. Well, I put together the best vocal trio I had ever had on “The American Album”: Earl as the tenor, and a good-looking baritone named Michael Roberts, and Vivian Della Chiesa as our soprano. My one regret is that I hadn’t come across Earl much, much earlier, when I could have given him more exposure and a longer career as a star. He certainly deserved it.

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“American Album” artists: Gus Haenschen (top left); Vivian Della Chiesa (top right); Earl William (Sauvain) (bottom left); and Michael Roberts (bottom right).

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In 1953 and 1954, even though “The American Album of Familiar Music” was no longer on the air, you toured the country from October 27 to December 16, 1953, and then again from late-October to mid-December 1954, you performed in fifty cities in fifty days. That’s a grueling schedule in a caravan of buses!

I won’t disagree about the schedule—but you also don’t hear me saying that I didn’t want to do it. I loved being on the road with “The American Album.” We were received like royalty wherever we performed, and all of us had a great time doing those tours.

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After radio: Examples of an “American Album of Familiar Music” program and their grueling itinerary in the early 1950s, from Haenschen’s archive.

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Being responsible to the Hummerts for overseeing all of their music programs must have been extremely time-consuming. How did you manage all of those programs?

The same way I managed all of the popular-music recording sessions for Brunswick, and after that the output of the World Broadcasting Company. None of the Hummert radio shows were complicated from a musical standpoint—the arrangements weren’t hard to do, we had the pick of the best studio musicians and singers, and Frank handled the sponsors and the networks. Frank and Anne ran their entire operation—the music shows, the soap operas, the kids’ shows, the detective shows—like a machine. I had gotten used to that long ago, so it wasn’t a problem for me.

 

Were you surprised that they didn’t carry their “radio empire” into television?

Not really, because television and radio were totally different in the late-1940s. Most people thought television was a fad that would go away. Even after the coaxial cable that linked the East and West coasts was completed, television sets were expensive and unreliable, and the networks—especially NBC—saw themselves as radio networks. If you remember television in the late-1940s, you’ll remember that except in New York and Chicago, television went on the air in the morning, and then went off the air until the late afternoon. The market for television programs was kids’ shows until Milton Berle started his Texaco show.

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1954 advance booking notice for the “American Album” group

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You could have turned “The American Album of Familiar Music” into a television program, much the same as Fred Waring did with the Pennsylvanians. Were you at all tempted to do that?

Actually, Fred persuaded me to get into television. He was sure it was here to stay. [Paul] Whiteman had gotten a television show, and NBC had already televised Toscanini and the NBC Symphony, so Fred really encouraged me to go into television. But Frank [Hummert] didn’t want to make the switch, and I had already been in show business for thirty years, mostly on radio except for my years at Brunswick, so I didn’t want to get involved in a new medium.

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Reviews for the “American Album” concerts, early 1950s

 

You did at least one television show with Jimmy Durante in 1949 or 1950. How did that come about?

He asked me to conduct the orchestra for one of his television shows. I used to kid Jimmy that I knew him before he was Jimmy Durante. I met him when he was a ragtime pianist.

 

That was before he teamed with Lew Clayton and Eddie Jackson?

Long before that. I’m talking about 1919, when Jimmy was the pianist with the Original New Orleans Jazz Band. In those days, Lew Clayton was in big-time vaudeville with Cliff Edwards. They were a big draw on the Keith Circuit, and with the Shuberts—they were an opening act for Jolson at the Winter Garden. But back when I met Jimmy Durante, he was just a ragtime pianist in cafes. Then he opened his own club, the Club Durant, and got Lew Clayton to invest in it. That was the start of Clayton, Jackson and Durante.

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Jimmy Durante (center) with the Original New Orleans Jazz Band, c. 1919.

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Where was the television show you conducted for Jimmy Durante telecast?

At NBC. I have a kinescope of it. Jimmy had come into his own long before then, and he was a big star. If you think about his career, he has done everything and has done it well. He was in one of the earliest jazz bands in New York, and then he made it big on Broadway with Clayton and Jackson—but it was Jimmy who was the star. He went into radio, and was also in several films that did very well, and then he became a television star. I feel so bad for him now because of the stroke he had about three years ago [in 1972]. Jimmy is one of the nicest guys in show business, and he’s the same off the stage as he is on the stage.

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Haenschen (right) signing autographs for “American Album” fans in Boston. Earl William (Sauvain) is at the left.

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After “The American Album of Familiar Music” went off the air, and you did the annual tours, were you still with the Hummerts?

I still had my position with Air Features, but television had taken hold by then, and Frank was having health problems. His health began to fail around 1960. It’s been almost ten years since Frank died [in 1966].

Do you still see Anne Hummert?

My wife spends time with her. Anne is a lost soul without Frank. They were so wrapped up in each other because of the sheer amount of shows they had on the air. But they had no children and very few friends, so Anne didn’t have many people to help her through Frank’s illness and death.

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Anne Hummert in 1939, when she was honored by editors of The Biographical Dictionary of American Women as “One of the most important women in America.”

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I should have asked you this first, but what brought you to the Hummerts, or the Hummerts to you?

Frank offered me the position. He came to me.

 

Just Frank Hummert, and not Anne?

She had nothing to do with it. Frank and I had known each other long before he got into radio.

 

Had you met him when he was in the advertising business in Chicago?

No, no—in St. Louis. Frank’s father, whom Frank is named for [Edwin Frank Hummert, Jr.] was an exporter in St. Louis. Frank, who was five years older than I, started out working for his father in the export business. He wrote ads for the family business, and was such a good writer that he was hired by the St. Louis Post-Dispatch. Then he got into the real-estate business, first as an agent and then as a broker, and he made a ton of money in real estate.

Frank was also a “regular” at the St. Louis Cardinals games. My band played between innings, and Frank looked me up when he was still with the Post-Dispatch. He gave me a lot of good press. Then he decided to start his own advertising agency—and my band, and then Gene Rodemich’s, were among his first clients. When Frank married his first wife, Ellie [Adeline Eleanor Woodlock], I was the pianist at their wedding reception. Ellie died in her early forties, when she and Frank were living in Chicago.

Anne knew that I had been part of Frank’s life with his first wife, and I think that’s why Frank never involved her in any of his dealings with me. But like so many other things in my life, my years with Frank Hummert go back to St. Louis. That’s where it all started for me.

— J. A. D

 

In the next installment, Haenschen recalls his formative years in St. Louis, including previously unpublished details concerning his privately made Banjo Orchestra records.
Previous Installments in the
Gus Haenschen Series:

Brunswick Years – Part 1  |  Brunswick Years – Part 2
Brunswick Years – Part 3  |  Brunswick Years – Part 4
Radio Years – Part 1  |  Radio Years – Part 2
Radio Years – Part 3

Text © 2019 by James A. Drake. All rights are reserved.

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“Bandleader to Storekeeper”: Isham Jones in Colorado

“Bandleader to Storekeeper”:
Isham Jones in Colorado

By Allan Sutton

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Paul Whiteman wasn’t the only 1920s bandleader with Colorado connections. Isham Jones — one of Whiteman’s closest rivals at the time — liked what he saw while playing at Denver’s Elitch Gardens in the mid-1930s. He began purchasing land around Shaffers Crossing, where he eventually built a modern lodge. Lying in the foothills thirty-five miles southwest of Denver, the Crossing was (and, thankfully, still largely is) little more than a spot on the map.

In the early 1940s, with his popularity on the wane, Jones disbanded his orchestra and moved to his lodge at Shaffers Crossing, where he settled into the life of a rural shopkeeper and part-time treasure-hunter:

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Isham Jones tending the store at Shaffers Crossing (1945)

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Jones never found the hidden gold (supposedly stashed in the area in 1864 by members of the notorious Reynolds Gang, fleeing a posse from Leadville), although folks continue to hunt for it to this day. In the late 1940s, he sold his land, which is now a rural subdivision outside the small town of Pine Junction. There’s still a Jones Road, a Jones Creek, and a deteriorating octagonal structure that locals say he used as an impromptu dance hall, but that’s about all that remains to commemorate his stay.

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Locals say that Jones used this large octagonal structure near Shaffers Crossing as an impromptu dance hall. A rectangular extension at the rear of the building is said to have served as the bandstand.

 

Shaffers Crossing is located along present-day Highway 285, which in part follows an old stagecoach route connecting Denver and South Park. Part of Jones’ former holdings now abut Staunton State Park, home to some of the best hiking in the foothills.

 

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The James A. Drake Interviews • Gus Haenschen: The Radio Years — Part 3

The James A. Drake Interviews
Walter Gustave (Gus) Haenschen:
The Radio Years — Part 3

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In this installment, Haenschen takes us inside Frank and Anne Hummert’s radio programming empire and offers a glimpse of a coming sea-change in the recorded-sound industry — the introduction of tape mastering and editing.

Previous Installments in the
Gus Haenschen Series:

Brunswick Years – Part 1  |  Brunswick Years – Part 2
Brunswick Years – Part 3  |  Brunswick Years – Part 4
Radio Years – Part 1  |  Radio Years – Part 2

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After the “Champion Spark Plug Hour,” your files indicate that your next major radio appearance was the “RCA Demonstration Hour,” a mid-afternoon program on the NBC Blue network in August 1929. What are your recollections of that program?

That was a one-time program that [RCA founder and president David] Sarnoff wanted. He specified that he wanted familiar classical melodies featured on that program.

 

According to newspaper accounts of the broadcast, you conducted “Gustave Haenschen’s Little Symphony Orchestra” and also “The Singing Strings.” Do you recall any of the arrangements you used on the “Demonstration Hour”?

Only a few that Frank [Black] had arranged for our “Singing Strings”—the Meditation from Thais, an arrangement of the Intermezzo from Cavalleria Rusticana, familiar classical melodies of that sort. The program was very well received because NBC and RCA really promoted it. That was the advantage of being with NBC during its early days. [NBC founder David] Sarnoff was very accessible to us, and his energy and vision were inspiring because radio was still new, and we were new to radio.

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Program listing for the “RCA Demonstration Hour” (July 1929)

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With very few exceptions, your radio shows were owned by Air Features, Inc., and from your personal archives I gather that you and all of the artists who performed on those programs were also employed by Air Features. Was Air Features a subsidiary of NBC or an independent production company?

The short answer is that Air Features was the name that two of the most important and powerful people in the radio industry came up with for their incorporation papers. From about 1930 till 1950, these two people, Frank and Anne Hummert, produced, directed and controlled 135 radio programs of every kind imaginable. Soap operas, which they essentially invented, were their bread and butter as far as most of the public knew, but they also produced and aired cooking shows, detective shows, kids’ shows, game shows, and of course musical programs.

To appreciate what Frank and Anne built, just add up the number of hours each week that their programs were on the air—an average of 36 hours of airtime every week. That was unheard of from independent producers, and it’s still the most airtime any producer or for that matter any performer has ever had on the air at the same time.

 

That’s more than Arthur Godfrey, who seemed to “own” television and radio in the 1950s, had on the air every week.

Not just “more,” but much more. At his peak, Godfrey accounted for about 15 hours a week on the air—not quite half of the total weekly airtime the Hummerts’ shows commanded. And their shows were on all three networks: the two NBC networks, the Red and the Blue, and on CBS.

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Anne and Frank Hummert

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In your archives, there are few photos of the Hummerts, and they look more like a father-daughter team than a husband and wife. Frank Hummert appears to be considerably older, very bony-looking, with thinning hair and a slight curvature in his neck. Anne Hummert, on the other hand, looks like she could be his daughter. Her personal trademark seemed to be her white-framed glasses and ever-present stenography pad. Were they as eccentric as photos of them suggest?

“Eccentric” fits them pretty well. They had become very, very wealthy from their radio shows, although Frank had been wealthy by most any standards before he hired Anne as an assistant. Frank had been an advertising executive for most of his working life, and had also made a lot of money in residential real estate when he was young. But that was years before he met Anne, when he was married to his first wife. She died young, and as often happens when a man loses his wife, Frank threw himself into his work. His work became his whole life. Then years later, he married Anne.

 

Do you know how they met?

Sure, of course. Her name was Anne Schumacher at that time. She was a college graduate [of Goucher College] with a real gift for writing. She had gotten a job writing for The Baltimore Sun while she was still in college, and the city desk editor, John Ashenhurt, took a liking to her. He and Anne got married in the late-1920s, I think in 1927 or 1928, and Anne became pregnant not too long after they got married.

Then Ashenhurst got an offer from one of the newspapers in Chicago, so they moved there. It was all right at first, but Anne had been used to working and was now stuck at home raising their baby. She was eager to find any kind of writing job she could get, and could work from home as much as possible.

Chicago was home to a lot of advertising agencies, and one of the biggest was called “Blackett-Sample-Hummert.” From what Frank told me, he had been offered a partnership in the agency but turned it down because he didn’t want to be tied to them. He and they compromised by putting his name on the agency because Frank was the key to their success. He turned out so many catch phrases, or slogans, for all kinds of products, and he was raking in money for the agency, so he was able to have his name on the agency without being tied to them.

 

When did he meet Anne [Ashenhurst]?

Frank was known for working almost around the clock, so he had several assistants—that agency was a very big operation—but a lot of them didn’t last because they couldn’t keep up with the workload he demanded. He happened to hire Anne to fill one of those assistant jobs when somebody quit. Well, he soon found out that she could outwork anybody. He kept testing her by giving her more and more to do, but the more responsibilities he gave her, the more ads she turned out. She was as driven and as meticulously organized as he was.

 

Was it Anne Hummert who conceived of the so-called “soap opera”?

No, no—that was Frank’s idea. Around the time [William S.] Paley got into radio in the late-1920s, his new network, CBS, was following the lead of NBC for daytime programs. It was obvious that women, or “homemakers” as they were called, were the audience for daytime radio. The two NBC networks put on daytime programs that were geared to women, including dramas, but those programs weren’t “serials”—in other words, Tuesday’s program didn’t pick up where Monday’s left off.

Frank had always been a movie fan, and like most of us who went to the movies in the 1910s, he saw how popular a serial called The Perils of Pauline was with movie audiences. That serial was so popular that other movie studios started producing serials, and they sold a ton of tickets.

What Frank [Hummert] did was to take the movie-serial concept and put it on radio. Then he got companies he was dealing with as an advertiser to sponsor them. Procter and Gamble was one of his biggest clients, and he got them to sponsor these daytime radio serials. That’s where the phrase “soap opera” came from. The “soap” was from Procter and Gamble, and “opera” was from the plots of these daily dramas, which had more twists and turns than Il Trovatore.

 

So, then, Frank Hummert came up with the idea of a daytime radio serial—but didn’t Anne Hummert write most of them?

Oh, no—that would have been impossible! It’s really hard to imagine today how many programs Frank and Anne Hummert had on the air on all three networks. They were producing sixty soap operas every week. Each of those shows aired Monday through Friday, so that meant that they had to have 300 scripts a week just for the soap operas—and soap operas were only part of [the Hummerts’] weekly schedule. There were all of the musical programs, not to mention the detective shows, kids’ shows, sports programs, and all the other shows they were responsible for every week.

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The Hummerts’ “soap opera factory” (1944)

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How did the Hummerts manage so large an operation?

Well, there are two answers to that question: their drive, which was phenomenal, and their ability to stay ahead of the growth of this empire that they built. Those two ingredients—the fact that both of them were so driven, and the fact that they could create and produce so many programs every year while also thinking up new ones and foreseeing how to manage their current programs and preparing the new ones simultaneously—that’s what made them so successful.

 

Yet they could walk down the busiest streets in Manhattan and no one knew who they were.

That’s right, and that’s just how they wanted it. You have to understand that they were in the entertainment industry. They were in show business but they weren’t entertainers—they weren’t “show people,” they were business people. For them, all of the trappings that entertainers typically want—their name in lights on a marquee, crowds of fans wanting autographs, and all of that fluff meant nothing to Frank and Anne Hummert. What mattered to them was power, wealth, and above all anonymity. The name of their holding company was Air Features, Inc., not Hummert, Inc.

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Anne and Frank Hummert (center and right) at CBS

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How would you describe your role in Air Features? What was the range of your responsibilities with the company?

I was the Director of Musical Programs for the whole corporation, so I was responsible for putting together, overseeing, and in several cases arranging and conducting all of the Hummert musical programs. There were fifteen different programs every week during the 1930s and 1940s, and I was the one who had to put together the orchestras, choruses and soloists, review and approve all of the [musical] arrangements for every program, review every script for the announcers, and oversee all of the rehearsals for every one of those programs.

 

How in the world did you do all of that?

I guess the way I would answer that is by saying that like the Hummerts, I was in the “business” of entertainment, and I had already had similar responsibilities at Brunswick, and even more when we created World Broadcasting and built it into a very large enterprise. I was used to getting the maximum amount done in a minimum amount of time. I could get all of the top studio musicians because they had worked with me already and knew what I was like to work for. The same with the arrangers, especially Frank Black. Between us, we hired dozens and dozens of arrangers.

 

Is it true that the Hummerts would only pay scale to musicians?

Well, that was their policy, but I had a lot of discretion about how much I could give as bonuses to players or singers who were making a lot of money for us. In the early 1930s, during the worst of the Depression, if you were a studio musician, steady work was the most important thing to you. If I approved hiring you at Air Features—and I would only do that for musicians I had already worked with, or ones who the best players recommended to me—then you had all the work you could possibly want. You might not like the music you had to play, but you were guaranteed long-term work as long as you were doing your best for us on the air.

 

About the selections for each program, did you choose them?

Technically, no—Anne Hummert picked every song for every program. But she was so busy with the soap operas and the other shows that I would draft the selections for each program, and she would approve most of them as soon as she read the draft. I knew what she liked, which was a mix of waltzes, love songs, operetta arias, and some “light” classical music, so I suggested what I knew she wanted to hear.

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Bob Hannon, Evelyn MacGregor, and Victor Arden reviewing music for the Air Features series, “Waltz Time.”

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How could she possibly monitor that many weekly music programs?

She couldn’t, any more than she and Frank could monitor sixty soap operas and the twenty or more other programs that they produced. They contracted for air-checks for all the programs, but they rarely had time to listen to them. But what they would do was to drop in unannounced at rehearsals. They could tell in two or three minutes how a rehearsal was going, and if they didn’t like some aspect of what they were hearing, whoever was responsible for that program would have a memo in his mail slot by the end of that same day, telling them what was good and what wasn’t good. The fact that they would drop in unannounced to any rehearsal is what kept the actors, announcers, and all the musicians in top form.

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The Hummerts drop in on a rehearsal.

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With your own schedule, being responsible for every facet of fifteen weekly musical programs on all three major networks at one time or another, how much rehearsal time could you put in before a broadcast?

I limited all of my shows’ rehearsals to thirty minutes before airtime. That meant the players and soloists were to be in the studio one hour before airtime, to spend the first half of that hour going over the arrangements and warming up. At exactly thirty minutes before airtime, they were to be in place, either sitting behind a music stand or on a riser if they were in the chorus, or standing near the microphones if they were soloists.

I would start the rehearsal by saying, for example, “Number 8, first ten bars of the refrain,” and whoever was scheduled to sing or play the eighth number on the program had to begin performing it immediately. As soon as I heard that it was right, I would motion for them to stop and then I’d pick another number and have the orchestra or the chorus perform several bars of that selection.

Keep in mind that these were many of the top studio musicians in the industry, so this was their livelihood. They knew that rehearsal time was kept to a minimum, and that if they weren’t in peak form and ready to go when the “On the Air” light went on, they weren’t going to be on the payroll anymore.

 

You mentioned that Frank Hummert was a widower when he hired Anne as an assistant. It seems as if she rose to the top of his agency in no time at all, and then was overseeing all of their soap operas—and somewhere during that timeframe, they got married.

Frank was in the advertising business, as I said, when he came up with the idea of matching clients with these daytime serials that he came up with. He had hired Anne as just another assistant, but what made her stand out was that she could conceive characters and scenarios for entire shows on her own. If my memory is accurate, she started at a fairly low rung on the ladder, but the whirlwind of shows she conceived and wrote is what made her stand out. Frank promoted her to a vice presidency after she had been there only two years, and he made her a partner in the firm about a year and a half later.

 

Considering the difference in their ages and backgrounds, what did they have in common?

There were several things, beginning with their frugality. They were living in Chicago when they got married, but the radio networks were in New York City, so for a year or more they commuted to Manhattan by train. They would take the Twentieth Century Limited on Sunday, stay in an apartment they rented in New York until Thursday afternoon, and then take the train back to Chicago. On the way there, they would listen to parts of Friday’s broadcasts while they were in their first-class cabin in the sleeping car.

When the money really started rolling in, they moved to Manhattan and took a palatial apartment on Fifth Avenue. They ran their household with the same efficiency as their radio shows. When my wife Roxie and I would be invited there for dinner, we’d always eat a light meal before we went there because all that Anne served was tomato soup out of a can, and some canned peaches or pears for dessert. Frank and Anne were non-drinkers—as we were—but they knew my tastes, there was always a cold bottle of Coke at my place at their kitchen table. My wife will tell you that I keep Coca-Cola in business.

Frank and Anne never “entertained” in the social sense of the word. Very few people were ever invited to their apartment. If you were among the few who were, and you were given a tour of their huge apartment, Anne would walk in front of you, pointing out this or that furniture and other décor—and as soon as she would take you from one room to the next, you’d hear Frank behind you turning off the lights!

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August 1933 advertisement for “The Maxwell House Show Boat”

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One of the most heralded shows you produced for Air Features took place on June 15, 1933, when the premiere broadcast of “The Maxwell House Show Boat” was aired “live.” All of the aluminum airchecks from that premiere have been saved and almost all are in remarkable condition. According to one of the stars of the premiere, Lanny Ross, you had scheduled Don Voorhees to conduct the program, but that he had taken sick an hour or so before the “live” broadcast and you substituted for him. Do you recall that last-minute turn of events?

Yes, but I insisted that because the program had been promoted heavily with Don as the conductor, the broadcast should be done with his name mentioned as the conductor. I had no need to have my name announced as the actual conductor, and Don was a good conductor whom we used a lot at World Broadcasting, so I wanted him to get the credit and the money for that premiere broadcast. I’m glad to know that the air-checks still exist, and I hope to hear them again.

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A different take on Voorhees’ departure from “The Maxwell House Show Boat” (Akron Beacon-Journal, December 25, 1933)

 

The next radio program I found in your archives was called “The Chevrolet Chronicles.” According to press clippings, the program was conducted alternately by you and Frank Black. What was the format of the program?

That program didn’t last long, and it was mainly because the format wasn’t right. The one broadcast I remember was with Eddie Rickenbacker, the famous American “ace” of the 94th Squadron in World War One, who spoke about the progress in air transportation and the need for the U.S. to have the best air force in the world. We arranged some World War One songs for that program, but the format didn’t leave much room for expanding it to something that listeners would wait for week after week.

 

Decades later, in the early-1950s, you were on radio again with Chevrolet, but in commercials rather than on a weekly program. In each of the commercials, you arranged the music to fit the repertoire with which the artist was most associated, and after the first verse of “See the U.S.A. in Your Chevrolet,” each artist would say, “Thank you, Gus Haenschen, for your beautiful music.” Do you remember those commercials?

Oh, sure, very well. I was retained by the Campbell-Ewald [advertising] agency to come up with celebrity commercials endorsing the Chevrolet. Dinah Shore was already associated with Chevrolet, which was her sponsor. General Motors and Campbell-Ewald wanted a broader representation from famous singers, so I was given a sizable budget to recruit them. I’m please to say that the roster I put together included many of the singers I had performed with, and in some cases had helped their careers when they were young.

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Thomas L. Thomas, Margaret Daum, and Haenschen on the long-running “American Album of Familiar Music” (August 1950).

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Who were some of those singers, and what did they sing in these commercials?

What they sang was just the Chevrolet jingle, “See the U.S.A. in Your Chevrolet.”  I called on John Charles Thomas, Thomas L. Thomas, Gisele Mackenzie, Dick Powell, Dorothy Kirsten, Jan Peerce, and even Lauritz Melchior to record these commercials.  We recorded them on audiotape and then pressed them on microgroove transcription discs, which were sent to stations across the country from all three radio networks at the same time.

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Dick Powell (left) with Haenschen, during production of Campbell-Ewald’s Chevrolet commercials (Gus Haenschen Collection)

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You allowed your name to be mentioned as the conductor, which seems unusual for you.

That was Campbell-Ewald’s idea, not mine. We allowed three takes for each commercial. Audiotape had come in by then, so it was much easier to edit and correct any mistakes.  Except for Melchior’s, almost all of the other commercials were recorded in one or two takes. But Melchior was having trouble with his top tones that day, and was also garbling some of the words, so his [commercial] took about six or seven takes. I can still hear him trying to sing, “See da You-Hess-Hay in your Chev-rrro-let / America is da gr-gr-greatest land of all,” and ending it with an A-natural on the last take, “And see it in your Chev-rrro-let!”

He couldn’t get the A-natural during take after take, so we finally had to have him sing the line a tone lower, and a bit slower, so that our engineers could increase the playback speed and splice in the A-natural. When it was aired, that commercial got the most attention because of the way Melchior sang it. That series of commercials won an annual award, and I got a hefty bonus by Campbell-Ewald. That was a very good year from me.

 — J. A. D.

 

Previous Installments in the
Gus Haenschen Series:

Brunswick Years – Part 1  |  Brunswick Years – Part 2
Brunswick Years – Part 3  |  Brunswick Years – Part 4
Radio Years – Part 1  |  Radio Years – Part 2

Text © 2019 by James A. Drake. All rights are reserved.

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The James A. Drake Interviews • Gus Haenschen: The Radio Years — Part 2

The James A. Drake Interviews
Walter Gustave (Gus) Haenschen:
The Radio Years — Part 2

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Previous Installments in the
Gus Haenschen Series:

Brunswick Years – Part 1  |  Brunswick Years – Part 2
Brunswick Years – Part 3  |  Brunswick Years – Part 4
Radio Years – Part 1

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Both Conrad Thibault and Annamary Dickey have commented on what an unusual team you and Frank Black were. They said that in every observable way, the two of you seem to have nothing in common except being pianists, arrangers, and conductors. Considering those differences, would enable the two of you to work together so well in radio?

I can see the differences they’re talking about, but they didn’t see how Frank and I interacted as business partners. What made it work, really, was Frank’s sense of humor—which was never on display in the studio—and the fact that we accepted our differences. Frank was extremely ambitious and ultimately it paid off for him: he became the Music Director for NBC. He had wanted to become a nationally known conductor of classical music. He knew that I had no such goal and that I was more interested in leading a balanced life, being not only married but the father of four kids. I can conduct most of the classical vocal and symphonic repertory, but as Frank knew, my real interest was in popular music.

 

There are almost no photos in which Frank Black is shown smiling, so it’s hard to detect any sense of humor from photographs of him.

Yes, but he had one. After he got a doctoral degree, he began insisting that he be billed and called “Dr. Frank Black.” He wanted an honorary degree because NBC always referred to Walter Damrosch as “Dr. Walter Damrosch.” He had graduated from Haverford [College], and his fame on radio netted him an honorary degree from there. I have two honorary doctorates but to me they’re nothing more than that—they’re honors, not degrees. And by the way, they come with a price tag on them because you’re expected to give money to the college.

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Frank Black in the 1930s (left), and billed as “Dr. Frank Black”
on a World War II–era V Disc

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Anyway, I really used to give it to him about this “Dr. Black” business. I would be in my office and would deliberately buzz our switchboard operator and say, “Please put me through to Dr. Black, and when he asks you who’s calling, tell him it’s Dr. Haenschen.” I used to razz him about it—never in front of a performer, of course—but I might say to him, “Jeez, Frank, this elbow of mine is really giving me trouble. Would you take a look at it and write a prescription for me?” He’d laugh because the razzing was a private thing between us.

 

Did you socialize together?

From time to time I would invite him to join Roxie and me and the Meltons on my boat. Frank was very fond of Jim Melton, and they worked together on several of Jim’s radio shows. He always wanted Frank as his conductor, and Frank liked working with Jim. So Jim and his wife Marjo [Marjorie], and sometimes just Jim and Frank and I, would cruise around Long Island on Sundays.

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Haenschen aboard the yacht that Frank Munn and
James Melton helped him restore (1929)

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I’ve seen photos of what you call your “boat” but those who were on it say it was a full-fledged yacht.

Technically, it was because 56 feet qualifies as a yacht. It was a mess when I bought it. It was built before World War One, and I had to redo it completely, which I enjoyed. I had two very able “helpers” in Jim Melton and Frank Munn, along with my son Richard and several of his friends. Jim Melton was a self-taught woodworker, and of course Frank had been a machinist, so I called on both of them to help me redo this yacht. Frank [Munn] and I did most of the machining in my shop at the house, and Jim did some of the finishing with marine-grade varnish. We’d work on it for three or four hours, and then we’d go in the house and Roxie would have our cook make whatever we wanted to eat.

That boat—or yacht—project, along with Jim’s collection of antique cars, had a lot to do with how he and Frank Munn became good friends. I couldn’t count how many gears, pulleys, and body panels I made in my shop for Jim’s growing collection of cars. Frank [Munn] would come over and he would work with me to sketch the parts and do the [specifications]. I did all the welding because I was pretty good with either gas or electric welding, which Frank hadn’t done a lot of. As Jim watched us making these special parts, he came to admire Frank more and more.

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Antique-car enthusiast James Melton at the wheel, with members of the Denver Horseless Carriage Club (1950).

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It was the same with the yacht. Frank [Munn] and I tore out the steam powerplant that the boat originally had, and I put in a twelve-cylinder gasoline engine that I had bored out, and I added a supercharger to maximize the horsepower. I put in a smaller gas engine to drive an AC generator so we could cook electrically and use electric lights, fans, and other appliances. I designed the new drive system, and Frank [Munn] and I made the transmission and machined the main drive shaft. I bought the propeller, and after working on so many of them when I was in the Navy, I knew how to balance it to get the most out of it.

 

What you call your “shop” is a little like what you call a “boat.” Your “shop” is a metal-working factory, and I think you’ll agree with that.

Well, all right, I’ll go along with “factory” because I can make just about anything there, I built it when I bought the acreage we live on in Norwalk [Connecticut], and as you probably noticed, all of the machines were originally belt-driven. I left all of the drive shafts in place, including the big Westinghouse motor that powered them, but then I adapted each piece of machinery to be run by a separate motor.

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Haenschen as blacksmith (St. Louis Globe-Democrat,
April 23, 1939)

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Your son Richard told me a story that I’m sure you’ll remember because it involved Frank Munn and the entryway to the cabin.

That was a hell of a thing. After I finished replacing the beams on the door frame of the cabin, Richard said to me, “Dad, that the space is too narrow for Frank to be able to go into the cabin.” That’s where the galley was, so we served our meals in the cabin. I couldn’t redo the entrance at that point, but I was so glad that Richard caught it because I special-ordered dining tables and large swivel chairs for the deck, and I had an electric awning that could cover the entire back of the deck so that I could always eat there with Frank. And on that subject, this will tell you about Jim Melton: he was just tall enough, about six-feet-three, that he had to watch his head when he went into the cabin. He used that as an excuse to eat on the deck with Frank and me.

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 (Left to right) Frank Munn, Lucy Monroe, and Gus Haenschen in a 1936 publicity shot for “The American Album of Familiar Music.” The program made its debut on NBC on October 11, 1931.

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The sad fact about James Melton was that he died young, apparently from alcohol poisoning. Would you ever have predicted that his life would come to such a tragic end?

No, I didn’t see it coming but later on, when I had to deal with that in my own family, I learned more about alcoholism. Being hyperactive is often a factor in alcohol abuse, and it was in Jim Melton’s case. Anyone who knew Jim will tell you that he was hyperactive. He had to be doing something all the time, and it was very hard for him to relax. He couldn’t sit and have a leisurely conversation with you—he just wasn’t made that way.

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Melton in the movies (1935)

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When he would come over to our house, if the weather was nice, I would ask him to help our son Richard get better at football. Jim had played football in high school, and maybe at the University of Florida when he went there. So he would go outside and throw pass after pass to Richard and any friends of Richard who might be visiting that day. That would help him burn off some of his energy, and then he’d be calm for a while.

 

What was it about him that enabled him to get so many radio programs in prime time, with some of the biggest-name sponsors?

He had a way with people, especially people in power, but his eagerness almost always got in his way. For instance, he got to know Henry Ford II and his wife, and on a boat trip with them he talked Henry Ford into sponsoring a radio program for him. If he dealt with Ford the way he did with other sponsors, he’d get what he wanted and then would either want more—usually more money—or else he would stop socializing with them, or do something that sent a message that he had gotten what he wanted and that was that. I always thought that Henry Ford gave it just to put a stop to Jim badgering him about sponsoring a show for him. He could be very pushy that way—and after a while Ford pulled the plug on that show.

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Frank Black (left), Dorothy Warenskjold (center), and James Melton during a “Ford Festival” broadcast in the early 1950s.

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He even managed to get Irving Berlin to let him do an entire program about “Annie Get Your Gun” a week or so before the Broadway premiere—and Berlin was even part of the broadcast.

Yes, but there were reasons for that. At first, Berlin wasn’t as confident about “Annie Get Your Gun” as he was with the shows he had done when he was younger. As I remember it, it wasn’t until Dick Rogers told him how perfect the score was that Berlin felt that the show was going to be a hit. From then on, Berlin took every opportunity to promote the premiere. Melton’s show had good ratings at the time, so it was a good program for Berlin to promote “Annie.” And trust me, there wasn’t one word in Melton’s script, or one bar of music, that Berlin didn’t approve during the rehearsals.

If you look at the number of radio shows that [Melton] had, many of them didn’t last. He had to be the singer and the emcee, which was a big mistake because he minimized the announcer’s role. All he wanted the announcer to say was, “And now, here’s our star, James Melton,” then introduce the commercials, and say “Tune in next week” at the end of the show. He thought he was a great emcee but he was adequate at best. Frank Black often had to tell him that he was talking too fast when he was introducing whatever song he was going to sing next.

 

Were you surprised when he made the transition from popular music into the tenor ranks of the Metropolitan Opera?

The Met had always been his goal. I remember his debut in The Magic Flute very well, which was done in English in that production. Jim had very good guidance. [Wilfrid] Pelletier helped refine his phrasing in the French and Italian roles. [Melton] looked great onstage because he was tall, broad-shouldered, and very trim. He was especially good in Traviata, which I saw him in several times.

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James Melton as Pinkerton in the Metropolitan Opera’s production of Madame Butterfly.

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He had always wanted to sing Pinkerton in Butterfly, which he did at the Met, but it wasn’t his best role. The tessitura was a little too high for his voice. He was at his best when he could sing a B-flat. Now, he could sing the B-natural and even the high-C, [but] they didn’t have the “ping” that a tenor needs to have if he sings Pinkerton.

 

Did you stay in touch with him after it became apparent that he was becoming more and more dysfunctional?

No. I had to cut him off. I had already seen enough in my life, going back to my own father, of how destructive alcohol can be to a family. Jim called me at home at all hours of the night, drunk and wanting money from me, so finally I just cut him off completely. He died in some fleabag hotel, drunk and alone. Roxie and I stayed close to Marjo and their daughter Margo, and we felt helpless because of the way he left them. He abandoned them. One thing that struck me was that his alcoholism never affected his voice. He made some low-budget recordings a year or so before he died, and he sounded just like he did twenty years earlier.

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(Top) In 1948, Melton moved to Florida with his collection of antique cars and opened Autorama, a tourist attraction that closed following his death in 1961. (Bottom) Melton on a cut-rate Tops LP in the 1950s, an ignominious ending for a one-time Victor Red Seal star.

 

His style seems to have changed, though. After he left The Revelers, he sounded like an Irish tenor, but after the war he sounded more “mainstream” for want of a better word.

He was trying to sound like [John] McCormack at first, almost to the point that he sounded like an impersonator. He stopped that after he had a bad experience with McCormack.

 

Did you know John McCormack?

In a funny way, yes. We had the same dentist, a very well-known oral surgeon in Manhattan. I was surprised that McCormack let him do this—although it’s probably because McCormack didn’t have to pay him—but the dentist was very proud of a special set of dentures he had designed for McCormack to use in his concerts.

These dentures were very lightweight, and the upper plate had no artificial “roof”—it was just a U-shaped denture that left the roof of the mouth exposed. They were cosmetic, not for eating, and the dentist was so proud of them that he had a set in a display case in his waiting room, with a thank-you note that McCormack had signed.

Anyway, I was introduced to McCormack several times but I can’t say that I knew him. I had heard him in concert when I was in college, and maybe four or five times later on. There was nobody like him on a concert platform.

 

Returning to you and “Dr. Black,” how did the two of you and your other partners go about developing the World Broadcasting Company?

For the first three years, World Broadcasting was all-consuming. We had to hire lots of musicians, arrangers, and engineers for Sound Studios, which we built and where we did the recording sessions. The small independent stations were clamoring for more and more recordings, so we had to run Sound Studios almost like a factory. We started recording at 10:00 a.m., Monday through Friday, and took a half-hour break at 2:00 p.m., which usually lasted about forty-five minutes by the time we were recording again. We would record till 6:00 p.m., and that would be a typical daytime session.

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(Top) World Broadcasting / Sound Studios’ 1931 announcement of Western Electric Noiseless Transcriptions, embodying vinylite pressings and other improvements. (Bottom left) A standard World Broadcasting transcription label, mid-1930s; (bottom right) Sound Studios’ special “Superman” transcription label, 1940s.

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Since most of the guys we hired to play for us were in bands and had nighttime gigs, we started holding a midnight session that would last till 3:00 a.m. We did those on Tuesdays, Wednesdays and Thursdays. We always had the best catered food—a really impressive buffet—at every daytime session and at those midnight ones as well. But the food, good as it was, wasn’t what enabled us to get anybody we wanted in our sessions. The key was that we paid everyone 25% over scale for each session. This was during the worst of the Depression, so a really driven guy like Artie Shaw would do a morning and afternoon session before playing an evening gig with whatever band he was playing in.

 

Aside from you, Ben Selvin, and Frank Black, who were the conductors you retained for the World Broadcasting sessions?

We used everybody we could get—Vic Arden, Ed Smalle, Ben Bernie, Jack Denny, Jerry Freedman, Harold Stanford, Don Donnie, Gene Ormandy, Don Voorhees, and of course Ben [Selvin]. For the first year, Ben, Vic [Arden] and Frank [Black] and I conducted the daytime sessions.

 

Were Abe Lyman and Gus Arnheim with you at World Broadcasting?

No, they were in California by then. But we did give some aspiring conductors their starts as well. We may have been the first to have André Kostelanetz conduct, and also Edwin McArthur. Both were pianists and arrangers for us.

 

I’d like to make it a matter of record that when you and Eugene Ormandy happened to see each other here at Philharmonic Hall when he was with a group, he made a point of introducing you to each of his friends and said you had given him his start, but as a dance-band leader.

It’s true, and we also used Gene as an arranger.

 

We’ll also make it a matter of record that you said to him, “Good to see you, Gene, and if this symphonic gig doesn’t work out, I think I can get you some dance-band work.” From your files, it appears that every future leader of one of the big bands—Artie Shaw, Benny Goodman, the Dorsey brothers, Harry James, Glenn Miller—all played in World Broadcasting sessions. So did Jan Peerce, among the vocalists you used a lot at World Broadcasting.

He wasn’t “Jan Peerce” back then. He was “Pinky Pearl” when we first hired him. He was exactly the kind of performer we were always looking for. He was a violinist and a singer, and he could play “straight” violin as well as jazz violin. As he told you, his inspiration was Joe Venuti, the greatest of them all. Jan wasn’t the improviser that Joe Venuti was, but he was very, very good. As a singer, he could do songs from operettas like The Student Prince, Rose Marie, and the others, but he could also sing like a crooner. We used him under lots of different names.

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Jan Peerce (left) and Ben Selvin

 

I know that you wanted to get his brother-in-law, Richard Tucker, for some World Broadcasting sessions, but I take it that Peerce blocked it. Is that right?

I had no idea that there was such animosity between them, but I found out when I mentioned to Jan that I’d like to use Tucker for some studio sessions. Tucker was doing the “Chicago Theatre of the Air” every week, and he was building a name for himself through those broadcasts.

 

Was Peerce already at the Met at that time?

Yes, and he was doing very, very well. He was managed by [Sol] Hurok, and he was one of Hurok’s personal favorites. I don’t know what [Peerce’s] problem with Tucker was, but Jan blew his top when I brought up his name, and it really put me off. I knew several of the guys who helped Jan when he was coming up, and I couldn’t believe that he wouldn’t let anybody help his brother-in-law. But fate has a way of taking care of things, and Tucker is the “king of the Met” and Jan isn’t there anymore. He did well on Broadway, though, in “Fiddler on the Roof.”

I was able to help Tucker after all, and I know that Jan found out about it. I had heard from John Charles Thomas that he was having trouble getting a summer replacement on “The Westinghouse Hour,” so I suggested Tucker to John, and Tucker ended up being his summer replacement.

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(Left to right) Conductor Emil Cooper, Richard Tucker, Paul Althouse (Tucker’s teacher), Jan Peerce, and Edward Johnson after Tucker’s Metropolitan Opera debut (January 25, 1945)

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Who were some of the other singers who made World Broadcasting transcriptions?

Most of the singers we had at Brunswick—Elizabeth Lennox, Virginia Rea, Frank Luther, Billy Hillpot, Billy Mann, Morton Downey, Scrappy Lambert, and of course Frank Munn—worked for us at World Broadcasting. We also used Irving Kaufman, and sometimes his brother Jack, when they were available.

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A 1939 ad for World Broadcasting’s Library Service. Along with Associated, NBC, and others, World offered a subscription service that provided radio stations with long-playing, multi-selection transcriptions by nationally known artists—some of whom appeared under aliases because they held exclusive contracts with the commercial labels.

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Vaughn Monroe shows up in some of the World Broadcasting sessions. Was he one of your singers?

No, Vaughn played trumpet with us, although he did sing in trios, quartets and such. He was like Jim Melton, who doubled as a sax player for us while he was in The Revelers.

 

Let’s stay with the saxophone, because just about every sax player seems except Carmen Lombardo played in those Sound Studios sessions. I’m assuming that you know all of the Lombardos, am I right?

Oh, sure. I had tried to get them during my last year at Brunswick. Ben [Selvin] signed them to Columbia, and he really helped them. You know why Guy is the leader, don’t you? It’s because he’s the only one of the brothers who wasn’t a good musician. Supposedly, he played the violin but he wasn’t any good, yet he was nice-looking and he had a good speaking voice so he became the leader. Carmen [Lombardo] is the one who came up with the Lombardo sound, and he was always the behind-the-scenes leader of the band. Guy’s real passion is boating. I think he’s still competing in big-league powerboat racing.

 

Your friend Tony Randall is on a television campaign to bring back Carmen as the band’s vocalist. Do you think that will happen?

As long as Carmen doesn’t have to be interviewed, he might do it for Tony because they’re good friends. Anybody who knows Carmen will tell you that he’s nothing like the caricature of him. Of the brothers, Carmen is the one who’s known for liking the ladies, and they like him. He also has a great sense of humor. So do Victor and Lebert and Guy. Their philosophy has always been that the more they get made fun of, the more attention the band gets, and they laugh all the way to the bank. But make no mistake about it, Carmen is the leader and the main arranger, and always has been. The precision of that sax section is Carmen’s doing. They play so tightly that even their vibratos are in synch.

 

One of the sax players you used in many World Broadcasting sessions was Fred MacMurray, whom I never knew was a musician.

Fred was a very good tenor-sax man. He was with George Olsen’s band, but he did as much freelance work as he could get. He did some singing with George, as did Fran Frey, another of George’s sax men. We used Fran in some of our sessions, but not as much as Fred. Later on, Sid Caesar did some work for us [at World broadcasting] and he played in one of my radio bands.

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Future comedians Fred MacMurray (top left) and Sid Caesar (top right) did session work for Haenschen at World Broadcasting, as saxophone players. Below, Caesar with the Coast Guards’ Brooklyn Barracks Band (center, standing with clarinet).

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The comedian Sid Caesar?

Yes, that Sid Caesar—a hell of a good tenor sax man. He had been playing sax in the Catskills while he was doing comedies and impersonations there. He was in the Coast Guard during the war, but he was stationed in New York and he played for us as often as he could.

 

How would the great sax players of what’s now called the “Big Band Era” compare with such greats as Rudy Wiedoeft and Benny Krueger, whom you recorded at Brunswick?

If Rudy or Benny were still here, they would tell you that the Brown brothers, or the Six Brown Brothers as they were billed, were every bit as good as they were. Tom Brown led the band, which was a saxophone quintet at first—two alto saxes plus a bass, baritone and tenor sax. The other brothers—Bill, Percy, Alec, Fred, and Vernie—played the bass, baritone, and tenor saxes. For me, though, Rudy Wiedoeft was the best sax player I ever worked with, but I also knew him better than the others.

Rudy, Benny [ Krueger] and all of the top-notch sax players back then had what reed players call a “diaphragmatic vibrato.” Some of the later sax players used jaw muscles for the vibrato. Tex Beneke could do both, but a lot of the time he used the “jaw vibrato.” If you watch film of Tex playing, and then watch Rudy Wiedoeft, you won’t see any movement of the jaw in Rudy’s playing. That’s the difference between a vibrato that comes from the diaphragm, like an opera singer has, and a “jaw vibrato.” Sax players can get away with a jaw vibrato, but a clarinetist can’t because the embouchure, or the way the lips are placed on the mouthpiece, is much tighter than on a saxophone.

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Haenschen plays Detroit (May 2, 1940)

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You had another reed player who has done very well for himself: Mitch Miller.

Mitch was one of the best oboists in the business—I can’t think of any other oboist who could match him.

 

He and Percy Faith, with John Hammond, remade Columbia Records. Was Percy Faith in any of the Sound Studios sessions?

No, he wasn’t in New York in those days. He’s Canadian, and the Lombardos helped him get work in Chicago as an arranger and conductor. He worked for Jack Kapp at Decca, and later on he conducted “The Contented Hour.”

 

That was one of your radio shows, wasn’t it?

Yes, and most of the band had also done World Broadcasting sessions with me. Both of the Dorseys, Glenn Miller, and I think Artie [Shaw] were in “The Contented Hour” band during my time with the show.

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Do you remember if Benny Goodman was in that band? Was he a “doubler” like Shaw was?

Benny Goodman is one of the finest clarinetists I’ve heard, but he was also one of the worst sax players I ever heard. What amazed me was that he couldn’t tell the difference. He couldn’t hear how bad his tone on the sax was. Now, Artie, on the other hand, was every bit as fine a sax player as he was a clarinetist. The same with Jimmy Dorsey, who was equally good on both instruments. I would put Jimmy Dorsey and Artie Shaw up against any sax players, even Rudy Wiedoeft, and they would hold their own.

 

Do you recall the incident that Artie Shaw talked about, the incident between Benny Goodman and him during a rehearsal that you were conducting?

That was for one of our radio shows, not World Broadcasting—but yes, I remembered it when Artie brought it up. The two of them were side-by-side in the sax section, and Artie always played the lead and Benny the second part. All I remember is that when we ran through a passage a second time, the lead sax was under pitch and had this buzzy sort of tone. I stopped and said, “Who played that?” Benny jumped up and said, “I did!”

I remember questioning Artie, and him saying that Benny had asked him to play the lead for change. All I said was, “Don’t do that again” and went on with the rehearsal. If I didn’t know Benny, I’d think he still holds that against me. But I know him, and he’s just plain dense. There are so many stories about what an oddball he is, and most of them are true.

 

Did you have black players in the World Broadcasting sessions, along with white players?

Definitely. The sax players, for instance, included Johnny Hodges and Benny Carter, who were terrific players, and they were good clarinetists too.

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Benny Carter (top) and Johnny Hodges.

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Was there any resistance from white players?

Not unless they wanted to get fired. Seriously, though, every player we had—and I can’t think of a single exception—were in awe of Louis Armstrong, Sidney Bechet, and Duke Ellington because they set the standards for jazz. I had recorded Duke at Brunswick, but that was before he developed his own style. That’s just a short list if you think of the pianists of that era—James P. Johnson in particular, and Fats Waller, who was a classical organist in addition to a terrific pianist.

A lot of the small stations in the South and the Midwest wanted gospel songs, so we brought in groups from the Tuskegee and the Fisk University singers. Often we used members of the choirs of the big congregations in Harlem.

 

Especially in the Midwest, there must have been a demand for “hillbilly” music. Did you import any performers like the ones Jack Kapp brought to you at Brunswick?

No. When Jack [Kapp] was recording those backwoods players, he was using field-recording equipment most of the time. We never did field recordings. All of our sessions were done at Sound Studios.

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1937

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You had some of the finest brass players ever—and yet there was one whom neither you nor Ben Selvin have any memory of: Bix Beiderbecke. When I interviewed both of you and brought up that name, Mr. Selvin said, “Oh, he was great,” or words to that effect, and then he said, “Didn’t you think so, Gus?” Your reply, which I transcribed, was, “Benny, I don’t know how many people have asked me about him, and to tell you the truth I never heard of him.” That prompted Mr. Selvin to say, “I thought I was the only one! I’ve been shown pictures of this guy, and I swear he was never in any band that I recorded!”

But that’s the truth. The stories I’ve heard are that even Louis Armstrong considered him an equal. I find that very hard to believe, but Artie [Shaw] said he roomed with [Beiderbecke] and that he was in several World Broadcasting sessions. Jim Lytell remembered him very well, too. All I can say is that if the guy was in any band that I directed, he must have sneaked in, played, and sneaked out.

 

It’s more remarkable that Ben Selvin had no memory of Beiderbecke because it was Ben Selvin who got Paul Whiteman to sign with Columbia, and Bix Beiderbecke was in the Whiteman band at that time. Is it possible that both of you didn’t know all the players you used at World Broadcasting and on some of your radio shows?

Well, if you want to be literal about it, it’s possible but very, very unlikely, especially at World Broadcasting. We always had five or six players on call for every instrument in those sessions. We had to have that many because of the number of recording sessions day after day.

Now, it is possible that a player we didn’t use very often—and keep in mind that we hired players based on recommendations from the other players on our payroll—it’s possible that some player might not stand out because of the type of music we were recording. We weren’t recording jazz, we were recording pop instrumental music.

To be honest about it, most of the players who were “regulars,” and I’ll use the Dorseys as an example, played in our sessions for the money because that’s all that was in it for them. I’m sure Tommy Dorsey couldn’t stand many of our arrangements, but it was steady work and very well-paying work. Payday was every Friday, and if a player needed an advance, we’d give it to them and deduct it at the end of the week.

You have to remember that these guys were known to each other, but not to the public. In 1932, Artie Shaw could walk down any street in broad daylight and nobody would know he was. Ten years later, he would be hounded everywhere he went. But during the worst of the Depression, all of these players needed the money, and we were paying more than they were getting anywhere else. Our sessions went like clockwork, so they were in and out, and maybe back again for a second or even a third session. World Broadcasting was a business, and we ran it like one. We were the Ford Motor Company of the radio business.

J. A. D.

 

Previous Installments in the
Gus Haenschen Series:

Brunswick Years – Part 1  |  Brunswick Years – Part 2
Brunswick Years – Part 3  |  Brunswick Years – Part 4
Radio Years – Part 1

Text © 2019 by James A. Drake. All rights are reserved.