Branding 78’s: The Impresad (1922)

If you’ve ever wondered how those circular dealer ads ended up on the inner rims of 78s, here’s the answer (from The Talking Machine World for November 1922) — the Impresad. In our admittedly very informal survey, these stamps seem to turn up most often on Brunswick, which also had its main office on South Wabash, just three blocks away from W. H. Wade. The the device was handled in Canada by the Musical Merchandise Sales Co., Brunswick’s Canadian distributor, and there’s even an uncanny resemblance between the two company’s logos.