Paramount Records Before the Blues (1919)

Three Paramount ads from 1919. At that early stage, its race record series was still several years away, and other than the bold advertising graphics — a Paramount specialty from the start — there was little to distinguish the label from dozens of other start-ups. The bottom ad pictures the Grafton, Wisconsin complex. The long structure on the left is the pressing plant, in a converted fabric mill. The building on the right would eventually house the legendary studio in which the likes of Skip James recorded.

If you don’t already have a copy, be sure to check out Alex van der Tuuk’s epic Paramount’s Rise and Fall: The Roots and History of Paramount Records, with over 150 illustrations, available in a new expanded edition from Mainspring Press and many major libraries.

pmt-1919