More Early Okeh “Race” Talent Ads (and a Note on the Identity of “Milo Rega”)

A couple more early Okeh race-artist ads, from 1921 editions of The Talking Machine World. Okeh spared no expense for these ads, which were specially printed as single-sided color inserts.

Incidentally, “Milo Rega,” the purported composer of “Sax-o-Phoney Blues,” was not a real person, contrary to some discographies. He was a fictional character, created by cobbling-together two other pseudonyms — “F. Wallace Rega” (actually Fred Hager) and “Justin Milo” (actually Justin Ring). The poor fellow sometimes suffered a split personality, appearing in some Okeh composer credits as “Milo – Rega.” (For more on these and 6,200 other aliases, be sure to check out the new expanded edition of Pseudonyms on American Records.)

These pseudonyms were used in Hager’s publishing business as well as in his and Ring’s work for Okeh. The actual identities of both are confirmed in multiple early-’20s listings in the U.S. Catalog of Copyright Entries, the official federal registry of copyright filings.

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